Should Your Brand Be on Snapchat?

Should Your Brand Be on Snapchat?

8y Yuyu Chen

Should Your Brand Be on Snapchat?

Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants thin...

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What Are Some of the Best Practices for Visual Content Marketing?

What Are Some of the Best Practices for Visual Content Marketing?

8y Mike O'Brien

What Are Some of the Best Practices for Visual Con...

When it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics an...

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Is Native Advertising Content Marketing?

Is Native Advertising Content Marketing?

8y Mike O'Brien

Is Native Advertising Content Marketing?

Industry leaders have different feelings on whether native advertising is content marketing, but maybe the answer lies in the middle: it can be, but m...

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Social Content Helps Fast Food Brands Beat Stigma

Social Content Helps Fast Food Brands Beat Stigma

9y Mike O'Brien

Social Content Helps Fast Food Brands Beat Stigma

Fast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies...

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Jennifer Convertibles Comes Back with Influencer Content

Jennifer Convertibles Comes Back with Influencer Content

9y Mike O'Brien

Jennifer Convertibles Comes Back with Influencer C...

Reemerging from Chapter 11 as a more modern digital brand, Jennifer Convertibles partnered with content-creation platform SheSpeaks for its first fora...

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Standing out with Instagram: Q&A with Creative Lead, Eric Oldrin

Standing out with Instagram: Q&A with Creative Lead, Eric Oldrin

9y Yuyu Chen

Standing out with Instagram: Q&A with Creative...

Eric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the ...

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Yahoo’s Top Tips for Writing Copy That Converts

Yahoo’s Top Tips for Writing Copy That Converts

9y Guest

Yahoo’s Top Tips for Writing Copy That Converts

Many marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips f...

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Beverage Brands Illustrate Importance of Online Content for Offline Products

Beverage Brands Illustrate Importance of Online Content for Offline Products

9y Mike O'Brien

Beverage Brands Illustrate Importance of Online Co...

Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is...

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4 Best Practices for Creating a Custom Content Strategy

4 Best Practices for Creating a Custom Content Strategy

9y Guest

4 Best Practices for Creating a Custom Content Str...

Consider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensi...

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Developing a Mobile Content Plan That Works

Developing a Mobile Content Plan That Works

9y Yuyu Chen

Developing a Mobile Content Plan That Works

Understanding your consumers' demographics and traits are important when planning your mobile content framework. Read More...

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Using Facebook and YouTube to Bring Your Video Content to Life

Using Facebook and YouTube to Bring Your Video Content to Life

9y Yuyu Chen

Using Facebook and YouTube to Bring Your Video Con...

Using video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platfo...

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5 Ways to Create an Irresistible Call to Action

5 Ways to Create an Irresistible Call to Action

9y Guest

5 Ways to Create an Irresistible Call to Action

A successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable. Read More...

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Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson

Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson

9y Yuyu Chen

Content to Consumer Marketing: Spotlight on Eventb...

Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the compan...

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An Email Marketer's Guide to Smart Automation

An Email Marketer's Guide to Smart Automation

9y Guest

An Email Marketer's Guide to Smart Automation

Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at...

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Why Quality Content Can Help Top Rankings

Why Quality Content Can Help Top Rankings

9y Mike O'Brien

Why Quality Content Can Help Top Rankings

Content scored high in Moz's biennial ranking of search engine ranking factors. It may have been the first time that it was included in the research, ...

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Content Marketing for China's Social Commerce World

Content Marketing for China's Social Commerce World

9y Gordon Choi

Content Marketing for China's Social Commerce Worl...

In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Read...

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5 Tips to Make Sure Your Content Connects with the C-Suite

5 Tips to Make Sure Your Content Connects with the C-Suite

9y Mike O'Brien

5 Tips to Make Sure Your Content Connects with the...

What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are fiv...

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How Can Data Turn Your Content into Marketing Gold?

How Can Data Turn Your Content into Marketing Gold?

9y Yuyu Chen

How Can Data Turn Your Content into Marketing Gold...

Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Read More...

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How Is UGC Changing Content Marketing?

How Is UGC Changing Content Marketing?

9y Mike O'Brien

How Is UGC Changing Content Marketing?

Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparab...

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5 Ways to Increase Engagement with Interactive Content

5 Ways to Increase Engagement with Interactive Content

9y Guest

5 Ways to Increase Engagement with Interactive Con...

Interactive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes...

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Getting the Most from Your Email Content

Getting the Most from Your Email Content

9y Susan Kuchinskas

Getting the Most from Your Email Content

Email is a vital tool in distributing content across all channels. Read More...

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Determining Your Content KPIs for Maximum Business Impact

Determining Your Content KPIs for Maximum Business Impact

9y Yuyu Chen

Determining Your Content KPIs for Maximum Business...

Content marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies. Read ...

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Complete Our Poll and Save the Date as We Tackle Content Marketing Head-On!

Complete Our Poll and Save the Date as We Tackle Content Marketing Head-On!

9y ClickZ News Staff

Complete Our Poll and Save the Date as We Tackle C...

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will focus on Content Marketing, starting...

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