May 21, 2015 - Brands need to be "always on" to profit from the changing ways people consume content, writes LinkedIn's Nellie Chan. Comments
May 12, 2015 - Consumers expect personalization from marketers, but increasingly they are turned off by the word "personalization" itself. Comments
Apr 14, 2015 - The "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. Comments
Mar 17, 2015 - To drive better business results, contextual marketers should begin to focus on customer and business "circumstances" instead of solely on the big data available to them. Comments
Mar 10, 2015 - Contextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does it blur the line between convenient and invasive? Comments
Nov 19, 2014 - It's easy to make excuses for being a bad digital marketer - here are some ways you can turn that around and be a good one. Comments
Sep 2, 2014 - Consumers' lives are becoming more and more fast-paced. How can marketers keep up with a customer base that expects everything to be taken care of "now"? Comments
Aug 13, 2014 - Knowing the basic information about a customer is no longer enough. Now, marketers need to be able to understand the context surrounding their customers, including their location, devices, activities, and conditions. Comments
May 11, 2014 - Digital hugging is the ability to surround your client with love across core channels and provide a relevant experience in the context and time most relevant to them. Consider this recipe for marketers. Comments
Mar 30, 2014 - As with any new technology, beacons' early days are pretty volatile territory, but we wanted to share some insights around the initial promise of beacons, good or bad. Comments
Nov 12, 2013 - Yahoo and Starcom yesterday revealed they have teamed up to make the digital video experience more personalized and relevant. Comments
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