Convergence Analytics

salesforcecloud

Is an Analytics Cloud for Salesforce Enough?

Sep 29, 2014 - As rumors swirl about a Salesforce Analytics Cloud product, what will this mean for the digital marketing ecosystem? What analytics players will be affected and will the product really be beneficial? Comments

Could the "Analytics Oracle" Be the Next Evolution of Convergence Analytics?

convergence-analytics-graphic Sep 22, 2014 - A new ascendance of smart platforms that clean and converge data sets, while also answering questions, could change the convergence analytics landscape as we know it. Comments

Convergence Analytics in Action

convergence-analytics-graphic Aug 29, 2014 - As is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What does that mean for marketers? Comments

Convergence Analytics and the 2014 Gartner Hype Cycle

A Gartner logo Aug 25, 2014 - A look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics. Comments

RelateIQ – Tinder for Sales Reps Looking to Hook Up?

love-lab Aug 4, 2014 - Salesforces' recent acquisition of RelateIQ signals the start of a new wave of data science and sales convergence. How will other players in the industry react? Comments

Connecting Data With the Analytics Selfie

selfie-1 Jul 28, 2014 - Introducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this technique in your marketing efforts. Comments

Just How Big Is the Big Data Market?

big-data-industry Jul 7, 2014 - Based off various reports and analytics, here is a deep dive into the Big Data marketplace and a look at what analysts are predicting for the future. Comments

Staying in the Watchtower - Knowing When and Where to Converge

convergence-watchtower Jun 30, 2014 - Convergence is a great tool for many businesses, but it's important to know when and where you should converge, and it can require a broader level of thinking. Comments

"Moneyball" vs. Creative: Where Data and Marketing Collide

creative-data-collision Jun 16, 2014 - Data and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Comments

Convergence Growing Pains in TV and Retail Marketing

pyramid-1 Jun 2, 2014 - We need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relying on analog trend-spotting capabilities. Comments

All the Information in All the World

Big data May 19, 2014 - Behavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, the benefit of data-collection can be summed up as a single concept: "insight." Comments

The Marketing Clouds and Convergence

marketing-cloud May 12, 2014 - What are marketers to do during climate change, when these marketing clouds form and darken? Comments

Converged Analytics for Media Effectiveness

convergence May 5, 2014 - Converged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences than paid, earned, or owned media are when used in isolation. Comments

Growing Hacking Convergence KPIs From Within

convergence Mar 10, 2014 - Organizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to help the business operate better and ultimately serve their customers and audiences more effectively. Comments

Your Small Data Just Sucks

crm-shutterstock-121629106 Feb 19, 2014 - As marketers struggle with all of the new tools, we need to review the most fundamental component of marketing, yet one of the most overlooked - quality information, our small data. Comments

Can Digital Analytics Save Itself?

imd-analytics-report-nov2013 Jan 27, 2014 - Many marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success. Comments

The Stateless Internet Convergence of Things

shutterstock-108352952 Jan 21, 2014 - As wearable technology goes mainstream, and as your car and home report on your behavior, the lines between analog and digital worlds blur, and we now have analytics for the real world, merging stateless Meta data and content marketing into the Internet... Comments

Will This Be the Year of Data Analytics in the Marketing Department?

Big data artwork Jan 15, 2014 - Will 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Comments

Convergence and Info-Literacy in 2014

convergence Jan 13, 2014 - What we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better and more actionable decisions with it. Comments

2014: Year of Grand Aligned Convergences

marshallsfigure-3 Dec 16, 2013 - Columnist Marshall Sponder predicts 2014 will become the year of social data integration and data alignment - a "Grand Aligned Convergence" of sorts - something we've never seen till now. Comments

First Impressions Count, But Ad Impressions May Not

Artist impression of a GPS satellite model viewed from the gallery sweeping elevated walkway. C. 2013 Science Museum Universal Design Studio Dec 12, 2013 - Don't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater value in your PPC campaigns. Comments

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