Marketing News & Expert Advice
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Convergence Analytics
Rise of the Chief Convergence Officer
Sep 26, 2013 - While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes. Comments
VIDEO: The Drive Towards Convergence Analytics
Apr 2, 2013 -
ClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics.
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5 Facts You Need to Know About Convergence Analytics
Mar 11, 2013 -
If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company.
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ClickZ and Efectyv Marketing Launch Industry-First Survey on Convergence Analytics
Dec 13, 2012 -
ClickZ and Efectyv Marketing have launched an industry-first survey on Convergence Analytics for digital marketers, that will be expanded into a report.
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Convergence Analytics 2.0: Everybody is Still Measuring Everything
Sep 23, 2013 -
Convergence Analytics 2.0 calls out a number of factors that seemed to be impeding adoption of what really is a good idea - the ability to see more data at once, more quickly and at lower overall cost.
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Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards
Sep 4, 2013 -
At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offers an introduction to convergence analytics and why it's changing business analytics forever.
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Real-Time Confessions From an Analytics Executive
Sep 3, 2013 -
Convergence analytics companies struggling to differentiate in an evolving market need to verticalize to survive Darwinist twists.
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The 1 Percent Rubric - 5 Questions Leading to Convergence
Aug 26, 2013 -
Business leaders need to understand what they are going to get in return for their efforts and investment - what the structure of success "looks like" before deciding to move forward.
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Who Cares About Real-Time Data Anyway?
Jul 31, 2013 -
Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe.
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Convergence Analytics Needs a New Unified Query Language
Jul 29, 2013 -
We need a new, forward-looking approach based on the data we will soon have a lot more of.
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Mobile Metrics: What a Difference a Year Makes!
Jul 25, 2013 -
The marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone.
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Convergence Analytics Now: 3 Ways This New Market Changes Everything
Jul 11, 2013 -
Whoever can claim to understand this new type of offering best and most comprehensively will likely carve out a new and very desirable niche for themselves within the organization.
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Convergence Analytics Delivers New Paradigm for Holistic Insights Into Customer Behavior
Apr 10, 2013 -
A few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics.
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4 Key Facts From Convergence Analytics Showtime at SES NY
Apr 8, 2013 -
A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important as applications.
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