The 3 Reasons Online Advertising Campaigns Fail

Oct 8, 2015 - There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding these mistakes in your next campaign. Comments

What Is Your Client Really Asking?

client-question-shutterstock-249909052 Oct 5, 2015 - As advertising authorities, it's important to know that the ability to comprehend the subtext of clients’ concerns and questions makes it easier to find effective solutions. Comments

Your Brand Can Be as Famous as Sour Patch Kids

sour-patch-kids-twitter Oct 1, 2015 - During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the brand captures the hearts of teens and millennials, and how you can do it too. Comments

5 Ways to Create an Irresistible Call to Action

click-to-call Sep 30, 2015 - A successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable. Comments

Amazon Text Ads: To Do or Not To Do?

amazon Aug 25, 2015 - Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. Comments

In the Moment Marketing With Mobile Advertising: The Next Big Leap

affluent-millennials Aug 5, 2015 - The new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Comments

Optimize the Buyer Journey with Respectful Retargeting

new-retargeting Jul 30, 2015 - Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more consumer behaviors into consideration. Comments

7 Ways to Destroy Your Mobile Conversion Rates

No Symbol Jul 20, 2015 - Too many mobile websites have unadjusted text, unfocused visuals, and unclear icons. You should make sure yours isn't one of them, if you want to maintain your conversion rates. Comments

Uncovering PPC Best Practices With Allstate Insurance

allstate-insurance-logo Jun 10, 2015 - In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices. Comments

3 Classic Email Metrics Revisited

metrics-that-matter May 5, 2015 - Although email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best. Comments

Lessons From a Recent Analysis

data-numbers-analysis-man May 1, 2015 - A recent client analysis taught columnist David Sprinkle that marketers must trust the data, not necessarily their instincts! Comments

Increase the Persuasive Momentum of Your Conversion Funnels

Funnel Apr 17, 2015 - Creating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion funnel. Comments

De-Averaging Moms: How Automation Can Help Brands Compete for Mother’s Day Dollars

mothers-day-marketing Apr 13, 2015 - Mother's Day is a prime opportunity for brands to leverage marketing automation to help them take a piece of the advertising dollars up for grabs around the holiday. Comments

Doing Retargeting the Right Way

retargeting-magnifying-glass Apr 3, 2015 - Retargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential. Comments

4 Tactics to Improve Google Display Network Lead Quality

lightbulb-solo Mar 16, 2015 - The Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Comments

Cross-Device Search Trends: Insider Insights

facebook-new-cross-device-tracking-tool-photo-1 Mar 5, 2015 - Breaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase. Comments

3 Ways You Can Improve Landing Page Testimonials

testimonial Mar 3, 2015 - Positive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasing their effectiveness. Comments

Demystifying Causality for Marketers

question-mark-and-maze Feb 4, 2015 - What does causality mean for digital marketers and how should we be using it to gain more accurate measurements? Comments

Uncovering New Optimization Ideas Through Google Analytics

Google Analytics Feb 3, 2015 - If you're looking for new ways to optimize conversions on your site, customized reports from Google Analytics may be able to help. Comments

2015 Will Be the Year of the Brand Community - Here’s Why

brand-community Jan 23, 2015 - Traditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social community. Comments

Turning Clicks Into Conversions: 3 Tips to Recover Revenue

ecommerce-conversions-clicks Jan 19, 2015 - Getting customers to your website is one thing, but converting their clicks to purchases is quite another. Comments

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