Marketing News & Expert Advice
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Conversions
PPC for Brand Impact
Sep 27, 2013 - The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of a business, product, or promotion. Comments
The Fundamentals of Mobile Email Strategy
Jun 5, 2012 -
Consider these behavioral and penetration stats when your boss asks why your company needs a mobile email strategy.
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Beyond Clicks and Impressions [Video]
Jan 5, 2012 -
Three key trends in search marketing to watch for in 2012.
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Should Marketers Bid on One's Own Brand Terms?
Nov 17, 2010 -
Even if your brand has excellent recall and equity, here are other factors you must consider.
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Key Principles of Sales Management on the Internet
Nov 2, 2010 -
Online marketers must possess a sales mindset. Here's a six-point checklist.
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How to Increase ROAS by Analysing Path to Conversion Data
Sep 27, 2010 -
Search advertising accounts for 61 percent of all online marketing investment in the U.S., according to a Forrester Research report. And it's becoming a trend in Asia Pacific as well.
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A retailer's guide to the "right way" for personalised web experiences
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Adapt marketing for multiple devices
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