4 tips for growing your email list with opt-in

Nov 25, 2015 - By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for subscriber lists. Comments

One profile to serve them all: how a unified customer view drives mar-tech bliss

one-ring-to-rule-flickr-13583362554-97d89bede0-b Nov 24, 2015 - In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhancing the customer journey. Comments

Technology and innovation open new opportunities for O2O retail, starting in Asia

google-eddystone-overall-graphic-070915 Nov 22, 2015 - New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force within the retail marketing sphere. Comments

Building brand advocates in a connected world

my-gen-1 Nov 20, 2015 - To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such as Facebook. Comments

How can you solve your mobile marketing problem?

mobile-mail Nov 17, 2015 - What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for mobile is a recipe for success. Comments

Stay ahead of the statistic: avoid declining deliverability

add-more-email-subscribers Nov 17, 2015 - Here are three common issues that can interfere with email deliverability. These strategies will enable you to successfully engage with subscribers and increase conversions. Comments

Social media: a revolutionary change that is impossible to ignore

les-mis-revolution Nov 5, 2015 - Social media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads; they are staples of modern marketing. Comments

Search and social media: a look at current trends in digital storytelling

once-upon-a-time-flickr-11392783794-1da70690bf-z Oct 30, 2015 - How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy. Comments

A beginners guide to better measuring social ROI

social-roi-flickr-14645143573-dca9889bb2 Oct 30, 2015 - Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively track and measure social ROI. Comments

How to make data actionable by using segments

segmentsdata Oct 21, 2015 - Here's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and yield more conversions. Comments

How to fix a leaky lead funnel with proper scoring

funnel-neon-whirlpool-flickr-5157527557-f803922346-z Oct 15, 2015 - Marketers can successfully manage potential leads and improve lead scoring by coordinating with sales teams and optimizing integrated CRM and marketing automation technology. Comments

10 ways online retailers can use urgency to increase conversions

booking Oct 12, 2015 - Creating a sense of urgency in the customer's mind can be a great way to increase conversions. There are a number of ways to do it: a cut-off time for free delivery, a message advising that stock levels are low, or limited time sales promotions. Comments

The 3 reasons online advertising campaigns fail

stamp-fail Oct 8, 2015 - There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding these mistakes in your next campaign. Comments

What Is Your Client Really Asking?

client-question-shutterstock-249909052 Oct 5, 2015 - As advertising authorities, it's important to know that the ability to comprehend the subtext of clients’ concerns and questions makes it easier to find effective solutions. Comments

Your Brand Can Be as Famous as Sour Patch Kids

sour-patch-kids-twitter Oct 1, 2015 - During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the brand captures the hearts of teens and millennials, and how you can do it too. Comments

5 Ways to Create an Irresistible Call to Action

click-to-call Sep 30, 2015 - A successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable. Comments

Amazon Text Ads: To Do or Not To Do?

amazon Aug 25, 2015 - Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. Comments

In the Moment Marketing With Mobile Advertising: The Next Big Leap

affluent-millennials Aug 5, 2015 - The new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Comments

Optimize the Buyer Journey with Respectful Retargeting

new-retargeting Jul 30, 2015 - Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more consumer behaviors into consideration. Comments

7 Ways to Destroy Your Mobile Conversion Rates

No Symbol Jul 20, 2015 - Too many mobile websites have unadjusted text, unfocused visuals, and unclear icons. You should make sure yours isn't one of them, if you want to maintain your conversion rates. Comments

Uncovering PPC Best Practices With Allstate Insurance

allstate-insurance-logo Jun 10, 2015 - In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices. Comments

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