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IBM Rolls Out Analytics, Marketing Tool

Anna Maria Virzi  |  Actionable Analysis

Jul 15, 2011 - A company known for selling software to CIOs and CEOs now aims for CMOs. Comments

Jack Aaronson  |  ROI Marketing

Real-Time Analytics for Small-to-Medium-Sized Businesses

Mar 18, 2011 - For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. Comments

Anna Maria Virzi  |  Social Media

Adobe Makes Big Push Into Social Analytics

Mar 10, 2011 - Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Comments

Julie Batten  |  Search Marketing

Tools for Advanced PPC Management and Reporting

Aug 16, 2010 - A look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites. Comments

Kate Kaye  |  Marketing Automation

IBM Enhances Digital Marketing Services With Unica Acquisition

Aug 13, 2010 - Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Comments

Kate Kaye  |  Actionable Analysis

IBM Buys Coremetrics to Strengthen Analytics Offerings

Jun 15, 2010 - The move marks one of many in IBM's path toward building its marketing analytics business. Comments

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