Marketing News & Expert Advice
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Coremetrics
IBM Rolls Out Analytics, Marketing Tool
Jul 15, 2011 - A company known for selling software to CIOs and CEOs now aims for CMOs. Comments
Real-Time Analytics for Small-to-Medium-Sized Businesses
Mar 18, 2011 - For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. Comments
Adobe Makes Big Push Into Social Analytics
Mar 10, 2011 - Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Comments
Tools for Advanced PPC Management and Reporting
Aug 16, 2010 - A look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites. Comments
IBM Enhances Digital Marketing Services With Unica Acquisition
Aug 13, 2010 - Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Comments
IBM Buys Coremetrics to Strengthen Analytics Offerings
Jun 15, 2010 - The move marks one of many in IBM's path toward building its marketing analytics business. Comments
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