Sep 30, 2011 - My take on how MNCs, well-funded Internet startups, and state-owned enterprises view analytics. Comments
Sep 1, 2011 - Here are three key challenges analytics companies have to deal with in China. Comments
Jul 15, 2011 - A company known for selling software to CIOs and CEOs now aims for CMOs. Comments
Mar 18, 2011 - For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. Comments
Mar 10, 2011 - Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Comments
Oct 8, 2010 - Be smart about your objectives when planning campaign goals. Having specific, measurable, and attainable goals will put you ahead of competitors in the market. Comments
Sep 27, 2010 - Search advertising accounts for 61 percent of all online marketing investment in the U.S., according to a Forrester Research report. And it's becoming a trend in Asia Pacific as well. Comments
Aug 16, 2010 - A look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites. Comments
Aug 13, 2010 - Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Comments
Jun 15, 2010 - The move marks one of many in IBM's path toward building its marketing analytics business. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT