Web Analytics in the Eyes of China's Major Advertisers
Analytics

Web Analytics in the Eyes of China's Major Advertisers

13y Michael Xu

Web Analytics in the Eyes of China's Major Adverti...

My take on how MNCs, well-funded Internet startups, and state-owned enterprises view analytics. Read More...

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Web Analytics Giants in China Face Many Challenges
Analytics

Web Analytics Giants in China Face Many Challenges

13y Michael Xu

Web Analytics Giants in China Face Many Challenges

Here are three key challenges analytics companies have to deal with in China. Read More...

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IBM Rolls Out Analytics, Marketing Tool
Actionable Analysis

IBM Rolls Out Analytics, Marketing Tool

13y Anna Maria Virzi

IBM Rolls Out Analytics, Marketing Tool

A company known for selling software to CIOs and CEOs now aims for CMOs. Read More...

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Real-Time Analytics for Small-to-Medium-Sized Businesses
Analytics

Real-Time Analytics for Small-to-Medium-Sized Businesses

13y Jack Aaronson

Real-Time Analytics for Small-to-Medium-Sized Busi...

For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. Read More...

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Adobe Makes Big Push Into Social Analytics
Actionable Analysis

Adobe Makes Big Push Into Social Analytics

13y Anna Maria Virzi

Adobe Makes Big Push Into Social Analytics

Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Read More...

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Rule No. 1: Define SMART Goals
Analytics

Rule No. 1: Define SMART Goals

14y Madhu Malkani

Rule No. 1: Define SMART Goals

Be smart about your objectives when planning campaign goals. Having specific, measurable, and attainable goals will put you ahead of competitors in th...

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How to Increase ROAS by Analysing Path to Conversion Data
Asia

How to Increase ROAS by Analysing Path to Conversion Data

14y Anna Chan

How to Increase ROAS by Analysing Path to Conversi...

Search advertising accounts for 61 percent of all online marketing investment in the U.S., according to a Forrester Research report. And it's becoming...

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Tools for Advanced PPC Management and Reporting
Search

Tools for Advanced PPC Management and Reporting

14y Julie Batten

Tools for Advanced PPC Management and Reporting

A look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites. Read More...

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IBM Enhances Digital Marketing Services With Unica Acquisition
Automation

IBM Enhances Digital Marketing Services With Unica Acquisition

14y Kate Kaye

IBM Enhances Digital Marketing Services With Unica...

Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Read M...

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IBM Buys Coremetrics to Strengthen Analytics Offerings
Actionable Analysis

IBM Buys Coremetrics to Strengthen Analytics Offerings

14y Kate Kaye

IBM Buys Coremetrics to Strengthen Analytics Offer...

The move marks one of many in IBM's path toward building its marketing analytics business. Read More...

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