Marketing News & Expert Advice

Coremetrics

Web Analytics in the Eyes of China's Major Advertisers

Michael Xu | Analyzing Customer Data

Sep 30, 2011 - My take on how MNCs, well-funded Internet startups, and state-owned enterprises view analytics. Comments

Michael Xu | Analyzing Customer Data

Web Analytics Giants in China Face Many Challenges

Sep 1, 2011 - Here are three key challenges analytics companies have to deal with in China. Comments

Anna Maria Virzi | Actionable Analysis

IBM Rolls Out Analytics, Marketing Tool

Jul 15, 2011 - A company known for selling software to CIOs and CEOs now aims for CMOs. Comments

Jack Aaronson | ROI Marketing

Real-Time Analytics for Small-to-Medium-Sized Businesses

Mar 18, 2011 - For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. Comments

Anna Maria Virzi | Social Media

Adobe Makes Big Push Into Social Analytics

Mar 10, 2011 - Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Comments

Madhu Malkani | Analyzing Customer Data

Rule No. 1: Define SMART Goals

Oct 8, 2010 - Be smart about your objectives when planning campaign goals. Having specific, measurable, and attainable goals will put you ahead of competitors in the market. Comments

Anna Chan | Search Marketing

How to Increase ROAS by Analysing Path to Conversion Data

Sep 27, 2010 - Search advertising accounts for 61 percent of all online marketing investment in the U.S., according to a Forrester Research report. And it's becoming a trend in Asia Pacific as well. Comments

Julie Batten | Search Marketing

Tools for Advanced PPC Management and Reporting

Aug 16, 2010 - A look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites. Comments

Kate Kaye | Marketing Automation

IBM Enhances Digital Marketing Services With Unica Acquisition

Aug 13, 2010 - Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Comments

Kate Kaye | Actionable Analysis

IBM Buys Coremetrics to Strengthen Analytics Offerings

Jun 15, 2010 - The move marks one of many in IBM's path toward building its marketing analytics business. Comments

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