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Tweet-a-Coke Seeks to Engage Movie-Going Teens

Jul 30, 2014 - The soft drink giant has partnered with Regal Cinemas in its Tweet-a-Coke program, which attempts to follow Starbucks' lead, as well as to talk to teens in a new way. Comments

Spotzot Powers Groupon Coupons

mobile-coupon May 14, 2014 - The mobile ad platform sends relevant coupons to shoppers when they are near stores with active deals. Comments

Groupon Adds In-Store Coupons to Its Freebie Offers

groupon-macy-s Apr 11, 2014 - Groupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Comments

5 Budgeting Tips for Freelance Marketers

budgetshutterstock-112261523 Jan 31, 2014 - Five tips for how to effectively manage your finances, including cutting food costs, planning for long-term savings, tapering spending, and looking for unorthodox ways to save cash. Comments

Counting Offline Conversions from Online Advertising, Made Easy

abacus accounting Sep 24, 2013 - Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning. Comments

Great Expectations: The Story of Mobile Coupons?

Apr 19, 2013 - As back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other parameters of context driving the mobile revolution and the demand for better brand experiences and more... Comments

Taking Mobile Banking to the Next Level

chaseapp Mar 21, 2011 - Mobile banking is positioned for strong growth in Asia. Here are four banking apps that will drive m-commerce in the region. Comments

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