Marketing News & Expert Advice
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Counting Offline Conversions from Online Advertising, Made Easy
Sep 24, 2013 - Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning. Comments
Great Expectations: The Story of Mobile Coupons?
Apr 19, 2013 - As back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other parameters of context driving the mobile revolution and the demand for better brand experiences and more... Comments
Taking Mobile Banking to the Next Level
Mar 21, 2011 -
Mobile banking is positioned for strong growth in Asia. Here are four banking apps that will drive m-commerce in the region.
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