Jan 27, 2015 - A new study from Mindshare indicates that almost half of respondents have tried to get better deals and offers by walking away from shopping carts or carefully selecting online shopping days. Comments
Jan 5, 2015 - GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major restaurants and retailers. Comments
Dec 18, 2014 - As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon technology, with much success. Comments
Dec 5, 2014 - Banner ads and pre-rolls for Fruit of the Loom's new holiday campaign link to a quiz that helps customers decide which of their friends and family should receive underwear for Christmas. Comments
Nov 17, 2014 - Coupons.com will deliver card-linked offers to more than 20 million Samsung devices in the U.S. Will this move help mobile wallets become a mainstream digital payment method in the coming year? Comments
Sep 19, 2014 - Implementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced apps. Comments
Sep 17, 2014 - The mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system? Comments
Aug 7, 2014 - British research firm Juniper found that while mobile coupons are already popular, their frequency of use will explode in the next five years. That could mean big opportunities for brands, particularly with geolocation technology. Comments
Jul 30, 2014 - The soft drink giant has partnered with Regal Cinemas in its Tweet-a-Coke program, which attempts to follow Starbucks' lead, as well as to talk to teens in a new way. Comments
May 14, 2014 - The mobile ad platform sends relevant coupons to shoppers when they are near stores with active deals. Comments
Apr 11, 2014 - Groupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Comments
Jan 31, 2014 - Five tips for how to effectively manage your finances, including cutting food costs, planning for long-term savings, tapering spending, and looking for unorthodox ways to save cash. Comments
Sep 24, 2013 - Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning. Comments
Apr 19, 2013 - As back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other parameters of context driving the mobile revolution and the demand for better brand experiences and more... Comments
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.