Apr 1, 2014 - Looking back on 10 years of Gmail, with a timeline of the biggest changes for consumers and marketers. Comments
Jan 23, 2014 - Paid search advertising significantly increased in the fourth quarter of 2013, driven by the use of Product Listing Ads and mobile devices during the holiday season. Comments
Dec 23, 2013 - As 2013 comes to a close, there are more new hires and promotions in the digital marketing industry. Comments
Jan 29, 2013 - Software tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools. Comments
Jan 16, 2013 - The report finds global paid search spend was up 18 percent in 2012. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
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September 30, 2014
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