CPA

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Why a Full-Service Agency Shouldn’t Manage Your Real-Time Bidding Campaigns

Apr 10, 2014 - Full-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency. Comments

Marketing Beyond the CPA

customer-lifetime-value Feb 26, 2014 - Cost per action (CPA) remains the most popular metric to evaluate online marketing success. But is the stand-alone CPA really the right approach for measuring and generating long-term value? Comments

PPC for Brand Impact

brand-ppc Sep 27, 2013 - The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of... Comments

How Groupon's Value Is Based On Performance Marketing

Oct 3, 2011 - CPA marketing to acquire more users in the international Internet marketplace can exponentially increase a business's worth. Comments

CPM vs. CPA! The Debate Will Never Die

yes-no Aug 30, 2011 - Consider these factors when buying online media for branding or conversion. Comments

How to Wage Successful Performance-Based Pricing Pilots

results Aug 24, 2011 - Advertisers are expecting more accountability from publishers. Here's an example of how a pricing pilot would work in Asia. Comments

Display Ads for ROI: Hardest-Working Ads Online?

Jun 17, 2011 - Too often, display advertising has been coddled, while paid search ads will do anything to make the paying customers happy. Comments

Mobile Search 101: Ins and Outs of Mobile Search

localsearch Jan 31, 2011 - Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your performance. Comments

Brand Advertiser and Search in 2011

starbucks21 Jan 10, 2011 - Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year. Comments

SEM Performance Evaluation - Think Twice Before Calling It a Game

semevaluationimage2 Dec 14, 2010 - This is how you define the right success metric for your paid search campaign. Comments

Does SEO Make Sense for Your Business?

Sep 29, 2010 - How to calculate whether an investment in SEO will bring a positive return on investment. Comments

The Unlimited Search Marketing Budget

Sep 20, 2010 - Four strategies to give responsible boldness to your marketing dollars - and give you that unlimited budget. Comments

Acquisition Marketing - Where Is the True Value?

Aug 31, 2010 - Measuring the cost per click or cost per acquisition is not good enough any more. Here's another approach. Comments

Becoming a PPC Search Superhero

Aug 20, 2010 - The best ways to present campaign results to upper management, get additional budget allocated to your campaigns, and get promoted by being seen as indispensible. Comments

Maximizing Your Paid Search Asset

Aug 13, 2010 - Are companies doing what they can to identify, nurture, and maximize the paid search asset? Here are some things they should be doing. Comments

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