Marketing News & Expert Advice
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CPA
PPC for Brand Impact
Sep 27, 2013 - The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of a business, product, or promotion. Comments
Becoming a PPC Search Superhero
Aug 20, 2010 - The best ways to present campaign results to upper management, get additional budget allocated to your campaigns, and get promoted by being seen as indispensible. Comments
Maximizing Your Paid Search Asset
Aug 13, 2010 - Are companies doing what they can to identify, nurture, and maximize the paid search asset? Here are some things they should be doing. Comments
How Groupon's Value Is Based On Performance Marketing
Oct 3, 2011 - CPA marketing to acquire more users in the international Internet marketplace can exponentially increase a business's worth. Comments
CPM vs. CPA! The Debate Will Never Die
Aug 30, 2011 -
Consider these factors when buying online media for branding or conversion.
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How to Wage Successful Performance-Based Pricing Pilots
Aug 24, 2011 -
Advertisers are expecting more accountability from publishers. Here's an example of how a pricing pilot would work in Asia.
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Display Ads for ROI: Hardest-Working Ads Online?
Jun 17, 2011 - Too often, display advertising has been coddled, while paid search ads will do anything to make the paying customers happy. Comments
Mobile Search 101: Ins and Outs of Mobile Search
Jan 31, 2011 -
Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your performance.
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Brand Advertiser and Search in 2011
Jan 10, 2011 -
Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year.
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SEM Performance Evaluation - Think Twice Before Calling It a Game
Dec 14, 2010 -
This is how you define the right success metric for your paid search campaign.
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Does SEO Make Sense for Your Business?
Sep 29, 2010 - How to calculate whether an investment in SEO will bring a positive return on investment. Comments
The Unlimited Search Marketing Budget
Sep 20, 2010 - Four strategies to give responsible boldness to your marketing dollars - and give you that unlimited budget. Comments
Acquisition Marketing - Where Is the True Value?
Aug 31, 2010 - Measuring the cost per click or cost per acquisition is not good enough any more. Here's another approach. Comments
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