Sep 27, 2013 - The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of a business, product, or promotion. Comments
Aug 20, 2010 - The best ways to present campaign results to upper management, get additional budget allocated to your campaigns, and get promoted by being seen as indispensible. Comments
Aug 13, 2010 - Are companies doing what they can to identify, nurture, and maximize the paid search asset? Here are some things they should be doing. Comments
Oct 3, 2011 - CPA marketing to acquire more users in the international Internet marketplace can exponentially increase a business's worth. Comments
Aug 30, 2011 -
Consider these factors when buying online media for branding or conversion.
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Aug 24, 2011 -
Advertisers are expecting more accountability from publishers. Here's an example of how a pricing pilot would work in Asia.
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Jun 17, 2011 - Too often, display advertising has been coddled, while paid search ads will do anything to make the paying customers happy. Comments
Jan 31, 2011 -
Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your performance.
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Jan 10, 2011 -
Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year.
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Dec 14, 2010 -
This is how you define the right success metric for your paid search campaign.
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Sep 29, 2010 - How to calculate whether an investment in SEO will bring a positive return on investment. Comments
Sep 20, 2010 - Four strategies to give responsible boldness to your marketing dollars - and give you that unlimited budget. Comments
Aug 31, 2010 - Measuring the cost per click or cost per acquisition is not good enough any more. Here's another approach. Comments
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