Home › CPA

CPA

How Groupon's Value Is Based On Performance Marketing

Pace Lattin  |  Strategies

Oct 3, 2011 - CPA marketing to acquire more users in the international Internet marketplace can exponentially increase a business's worth. Comments

Andrew Goodman  |  Conference Call

Display Ads for ROI: Hardest-Working Ads Online?

Jun 17, 2011 - Too often, display advertising has been coddled, while paid search ads will do anything to make the paying customers happy. Comments

Mark Jackson  |  SEO

Does SEO Make Sense for Your Business?

Sep 29, 2010 - How to calculate whether an investment in SEO will bring a positive return on investment. Comments

Timothy Seward  |  Conference Call

The Unlimited Search Marketing Budget

Sep 20, 2010 - Four strategies to give responsible boldness to your marketing dollars - and give you that unlimited budget. Comments

Neil Mason  |  Analyzing Customer Data

Acquisition Marketing - Where Is the True Value?

Aug 31, 2010 - Measuring the cost per click or cost per acquisition is not good enough any more. Here's another approach. Comments

Kevin Lee  |  Paid Search

Becoming a PPC Search Superhero

Aug 20, 2010 - The best ways to present campaign results to upper management, get additional budget allocated to your campaigns, and get promoted by being seen as indispensible. Comments

Andrew Goodman  |  Paid Search

Maximizing Your Paid Search Asset

Aug 13, 2010 - Are companies doing what they can to identify, nurture, and maximize the paid search asset? Here are some things they should be doing. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

More newsletter options

MOST READ

  1. 6 Social Media Marketing Tips for First-Time Entrepreneurs
  2. Tweets Worth $20.37 on Average
  3. Twitter Offers Free Analytics for All Users
  4. Caesars Entertainment Unifies Digital Properties and Business Practices
  5. IMW2013: Context, Not Platform, Key to Reaching Consumers

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • SEO Manager, HotPads
      SEO Manager, HotPads (Zillow) - San Francisco  HotPads is a map-based housing search engine on a mission to make the internet a better place...
    • Digital Media Director
      Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who...
    • Editorial Intern, Digital Marketing
      Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy