Marketing News & Expert Advice
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CPC
Gaining Better Insights Through Segmentation
Sep 24, 2013 - Segmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it. Comments
Brand Advertiser and Search in 2011
Jan 10, 2011 -
Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year.
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SEM Performance Evaluation - Think Twice Before Calling It a Game
Dec 14, 2010 -
This is how you define the right success metric for your paid search campaign.
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Should Marketers Bid on One's Own Brand Terms?
Nov 17, 2010 -
Even if your brand has excellent recall and equity, here are other factors you must consider.
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Using Search Advertising in an Integrated Media Plan
Oct 4, 2010 -
Here's how SEM can amplify your marketing message across offline and online channels.
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LinkedIn Attracts Brands to Homepage With Sponsored Updates
Jul 24, 2013 -
LinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives to become a more prominent publishing platform.
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Local Search and Its Importance to Grow Search Environment in Southeast Asia
Feb 14, 2012 -
Do people actually search in local languages in Southeast Asia?
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How to Wage Successful Performance-Based Pricing Pilots
Aug 24, 2011 -
Advertisers are expecting more accountability from publishers. Here's an example of how a pricing pilot would work in Asia.
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Tips for Effective Use of Keyword Match Types in Google AdWords
Aug 1, 2011 -
Consider these factors to manage cost and drive conversions for your search campaigns.
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A Starter's Guide to Search in Korea
Jul 15, 2011 -
Examining South Korea's top search engines.
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Tips for Running an Effective SEM Campaign
Jun 27, 2011 -
Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why.
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Search Is a Gold Mine for Brand Advertisers, Can You Dig It?
Mar 15, 2011 -
Half the battle is won when you select the right keywords; here's how.
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Tips for Successful Integration of Paid Search With SEO
Mar 7, 2011 -
Follow these steps to kick-start a comprehensive search integration strategy.
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The Search for the 'Golden Digital Metric'
Feb 2, 2011 -
Here's how you could navigate the myriad of digital metrics to demonstrate value of campaign investment to the sales team.
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Search Trends to Watch in 2011
Jan 17, 2011 -
Mobile will finally take off and mobile e-commerce will become a reality.
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