Amazon Text Ads: To Do or Not To Do?

Aug 25, 2015 - Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. Comments

APAC’s Misplaced Expectations for Programmatic

data-pie-chart Jul 21, 2015 - APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Comments

How to Identify Click Fraud and Minimize Wasting Your Ad Budget

oh-leather-gloves Jul 14, 2015 - While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget. Comments

5 PPC Tips from ClickZ Live Toronto

004-allstate Jun 26, 2015 - To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and thinking in terms of different devices. Comments

Uncovering PPC Best Practices With Allstate Insurance

allstate-insurance-logo Jun 10, 2015 - In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices. Comments

eBay's Promoted Listings Disrupts Traditional Ad Model

shutterstock-209983411 May 27, 2015 - The e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads to a sale. Comments

Mozilla Dabbles in Commercial Advertising with Suggested Tiles

mozillaimage May 21, 2015 - The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission of promoting innovation and openness on the Internet? Comments

Pinterest to Enhance Promoted Pin Ad Capabilities

pinterest-alt May 19, 2015 - The visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these updates? Comments

Curing Asia’s Allergy to Failure

asia-success May 5, 2015 - "Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing initiatives. Comments

Revenue Jump Reflects Facebook's Mobile Mojo

facebook-mobile-blue Jan 28, 2015 - Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Comments

If You’re Buying Viewable Impressions, Demand Time Slots

online-video-advertising Dec 3, 2014 - Even though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure they aren't wasting their budgets. Comments

Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory

shutterstock-177029327-mouse Nov 19, 2014 - Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Comments

What Makes an Expert – the Art and Science of PPC

eforum-expert Sep 1, 2014 - While the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon. Comments

Is the New Amazon Ad Platform the Next "Google Killer"?

No Google Aug 29, 2014 - Amazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marketers? Comments

Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

PPC Aug 14, 2014 - At the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top and staying there. Comments

PPC Reboot: Planning for Fall and 2015

ppc Jul 2, 2014 - Now that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PPC) marketing strategies. Comments

Bing Product Ads: Early Returns

Bing Product Ads Bouquet Jun 20, 2014 - Just a few months after the launch of Bing Ads' Product Ads, a look at things to watch out for and consider when setting up your own accounts. Comments

Do-It-Yourself Promoted Pins Premiere on Pinterest

pick-a-pin-pinterest Jun 9, 2014 - Pinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out slowly. Comments

5 Summer Time-Savers for Managing PPC

time-saver Jun 4, 2014 - There are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Comments

Content Promotion: PPC or Link Building?

content-promotion-bullhorn May 16, 2014 - There are many services out there that promise to promote your content to a broad audience. Here's a rundown of some of the available options. Comments

Eye-Tracking Heat Map Study for Mobile Search

all-seing-eye May 1, 2014 - The study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Comments

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