Marketing News & Expert Advice
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CPM
Skype to Roll Out Rich Media and Android Advertising
Sep 19, 2013 - Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months. Comments
The Future of Publishing and Advertising
Jan 28, 2011 - As people change the way they consume content, they're also creating new opportunities for advertising. Here's how. Comments
Not Your Father's PPC
Jan 26, 2011 - Pay per click is not just for Google or for search anymore. Comments
Why China's Ad Networks Are Different From the West
Jan 25, 2011 -
CPM-based ads do not work in China, and here's why.
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Interactive Advertising Makes the World Go 'Round
Jan 24, 2011 - Six pros and cons of interactive advertising and how it can affect the industry. Comments
My Social Platform Has More Followers Than You. So What?
Jan 18, 2011 -
How do businesses demonstrate value in social media? Here are some ways.
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Ignore Industry Standards - Only You Can Gauge Success
Jan 18, 2011 - An answer to a reader e-mail about why attaining (or not attaining) industry average click rate and conversion benchmarks is not a true measure of success. Comments
Pay Content and Publishers: Not Your Same Old Arithmetic
Nov 2, 2010 -
The old rules of content and circulation no longer apply when you charge for content. Here's what you need to consider when evaluating an online paid content offering.
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Captivating the Digital Audience
Sep 29, 2010 - What is the essence of your digital campaign? What value are you providing to the consumer? Comments
How to Create Value From an Online Traffic Surge
Sep 24, 2010 -
A disaster, sex scandal, or other unexpected event can dramatically expand your ad audience. Are you prepared to capitalise on that when it happens?
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The 'Chaos Scenario': Will You Be Ashes, or Green Shoots?
Aug 27, 2010 - Part 3 of a series on building marketing information assets. Comments
The Importance of CPM in Yield
Jul 29, 2013 -
In order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are actually monetized.
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LinkedIn Attracts Brands to Homepage With Sponsored Updates
Jul 24, 2013 -
LinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives to become a more prominent publishing platform.
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How Far Has Digital Advertising Come?
Apr 22, 2013 -
Advertisers and agencies now see ad viewability as a currency that they will trade on, and publishers and site owners should take note.
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If Brands Aren't Experimenting, They Should Be
Apr 16, 2013 -
An interview with Selectable Media's Matt Minoff about content innovation, the New York tech scene, and the best country in which to get locked up.
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Performance Display for SEM Marketers
Dec 5, 2012 -
Combine the power of intent, the scale of display, and the effectiveness of your well-designed creatives.
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When Size Matters: Managing List Hygiene
Oct 24, 2011 - Marketers must not only look at click-through rates but also use click-through data as a segmentation attribute to target subscribers that are not engaged. Comments
CPM vs. CPA! The Debate Will Never Die
Aug 30, 2011 -
Consider these factors when buying online media for branding or conversion.
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How to Wage Successful Performance-Based Pricing Pilots
Aug 24, 2011 -
Advertisers are expecting more accountability from publishers. Here's an example of how a pricing pilot would work in Asia.
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Semantic Targeting for Ad Ops
Feb 4, 2011 - Semantic targeting can be a tool to help drive revenue in real ways as a business-oriented site taxonomy and publisher-focused data revenue source. Comments
The Search for the 'Golden Digital Metric'
Feb 2, 2011 -
Here's how you could navigate the myriad of digital metrics to demonstrate value of campaign investment to the sales team.
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
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Adapt marketing for multiple devices
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September 23, 2013
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