CPM

When Size Matters: Managing List Hygiene

Marketers must not only look at click-through rates but also use click-through data as a segmentation attribute to target subscribers that are not engaged.

David Daniels | Email Marketing | October 24, 2011

Semantic Targeting for Ad Ops

Semantic targeting can be a tool to help drive revenue in real ways as a business-oriented site taxonomy and publisher-focused data revenue source.

Rob Beeler | Networks & Exchanges | February 4, 2011

The Future of Publishing and Advertising

As people change the way they consume content, they're also creating new opportunities for advertising. Here's how.

Bryan Eisenberg | ROI Marketing | January 28, 2011

Not Your Father's PPC

Pay per click is not just for Google or for search anymore.

Robin Neifield | Strategies | January 26, 2011

Interactive Advertising Makes the World Go 'Round

Six pros and cons of interactive advertising and how it can affect the industry.

Pace Lattin | Insights | January 24, 2011

Ignore Industry Standards - Only You Can Gauge Success

An answer to a reader e-mail about why attaining (or not attaining) industry average click rate and conversion benchmarks is not a true measure of success.

Harry Gold | Media Planning | January 18, 2011

Captivating the Digital Audience

What is the essence of your digital campaign? What value are you providing to the consumer?

Amy Manus | Behavioral Marketing | September 29, 2010

The 'Chaos Scenario': Will You Be Ashes, or Green Shoots?

Part 3 of a series on building marketing information assets.

Andrew Goodman | Paid Search | August 27, 2010

The Rise of the Demand Side Platform

A close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series.

Rob Graham | Behavioral Marketing | August 25, 2010