Dec 5, 2012 - Combine the power of intent, the scale of display, and the effectiveness of your well-designed creatives. Comments
Oct 24, 2011 - Marketers must not only look at click-through rates but also use click-through data as a segmentation attribute to target subscribers that are not engaged. Comments
Feb 4, 2011 - Semantic targeting can be a tool to help drive revenue in real ways as a business-oriented site taxonomy and publisher-focused data revenue source. Comments
Jan 28, 2011 - As people change the way they consume content, they're also creating new opportunities for advertising. Here's how. Comments
Jan 26, 2011 - Pay per click is not just for Google or for search anymore. Comments
Jan 24, 2011 - Six pros and cons of interactive advertising and how it can affect the industry. Comments
Jan 18, 2011 - An answer to a reader e-mail about why attaining (or not attaining) industry average click rate and conversion benchmarks is not a true measure of success. Comments
Sep 29, 2010 - What is the essence of your digital campaign? What value are you providing to the consumer? Comments
Aug 27, 2010 - Part 3 of a series on building marketing information assets. Comments
Aug 25, 2010 - A close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series. Comments
Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments
May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
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April 16, 2013
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April 18, 2013
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