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How Far Has Digital Advertising Come?

Barry Cronin  |  Display Advertising

Apr 22, 2013 - Advertisers and agencies now see ad viewability as a currency that they will trade on, and publishers and site owners should take note. Comments

Rob Graham  |  Data-Driven Marketing

The Rise of the Demand Side Platform

Aug 25, 2010 - A close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series. Comments

Zachary Rodgers  |  Display Advertising

At Connected Marketing Week, Talk Is Heated Around the Future of Display

Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments

Kristin Kovner  |  Media Buying

If Brands Aren't Experimenting, They Should Be

experiment Apr 16, 2013 - An interview with Selectable Media's Matt Minoff about content innovation, the New York tech scene, and the best country in which to get locked up. Comments

Dax Hamman  |  Conference Call

Performance Display for SEM Marketers

sem Dec 5, 2012 - Combine the power of intent, the scale of display, and the effectiveness of your well-designed creatives. Comments

David Daniels  |  Email Marketing

When Size Matters: Managing List Hygiene

Oct 24, 2011 - Marketers must not only look at click-through rates but also use click-through data as a segmentation attribute to target subscribers that are not engaged. Comments

Rob Beeler  |  Display Advertising

Semantic Targeting for Ad Ops

Feb 4, 2011 - Semantic targeting can be a tool to help drive revenue in real ways as a business-oriented site taxonomy and publisher-focused data revenue source. Comments

Bryan Eisenberg  |  ROI Marketing

The Future of Publishing and Advertising

Jan 28, 2011 - As people change the way they consume content, they're also creating new opportunities for advertising. Here's how. Comments

Robin Neifield  |  Strategies

Not Your Father's PPC

Jan 26, 2011 - Pay per click is not just for Google or for search anymore. Comments

Pace Lattin  |  Strategies

Interactive Advertising Makes the World Go 'Round

Jan 24, 2011 - Six pros and cons of interactive advertising and how it can affect the industry. Comments

Harry Gold  |  Media Planning

Ignore Industry Standards - Only You Can Gauge Success

Jan 18, 2011 - An answer to a reader e-mail about why attaining (or not attaining) industry average click rate and conversion benchmarks is not a true measure of success. Comments

Amy Manus  |  Data-Driven Marketing

Captivating the Digital Audience

Sep 29, 2010 - What is the essence of your digital campaign? What value are you providing to the consumer? Comments

Andrew Goodman  |  Paid Search

The 'Chaos Scenario': Will You Be Ashes, or Green Shoots?

Aug 27, 2010 - Part 3 of a series on building marketing information assets. Comments

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