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Skype to Roll Out Rich Media and Android Advertising

Sep 19, 2013 - Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months. Comments

The Importance of CPM in Yield

cpm Jul 29, 2013 - In order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are actually monetized. Comments

LinkedIn Attracts Brands to Homepage With Sponsored Updates

linkedin-logo Jul 24, 2013 - LinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives to become a more prominent publishing platform. Comments

How Far Has Digital Advertising Come?

digital-advertising Apr 22, 2013 - Advertisers and agencies now see ad viewability as a currency that they will trade on, and publishers and site owners should take note. Comments

If Brands Aren't Experimenting, They Should Be

experiment Apr 16, 2013 - An interview with Selectable Media's Matt Minoff about content innovation, the New York tech scene, and the best country in which to get locked up. Comments

Performance Display for SEM Marketers

sem Dec 5, 2012 - Combine the power of intent, the scale of display, and the effectiveness of your well-designed creatives. Comments

When Size Matters: Managing List Hygiene

Oct 24, 2011 - Marketers must not only look at click-through rates but also use click-through data as a segmentation attribute to target subscribers that are not engaged. Comments

CPM vs. CPA! The Debate Will Never Die

yes-no Aug 30, 2011 - Consider these factors when buying online media for branding or conversion. Comments

How to Wage Successful Performance-Based Pricing Pilots

results Aug 24, 2011 - Advertisers are expecting more accountability from publishers. Here's an example of how a pricing pilot would work in Asia. Comments

Semantic Targeting for Ad Ops

Feb 4, 2011 - Semantic targeting can be a tool to help drive revenue in real ways as a business-oriented site taxonomy and publisher-focused data revenue source. Comments

The Search for the 'Golden Digital Metric'

goldmetric Feb 2, 2011 - Here's how you could navigate the myriad of digital metrics to demonstrate value of campaign investment to the sales team. Comments

The Future of Publishing and Advertising

Jan 28, 2011 - As people change the way they consume content, they're also creating new opportunities for advertising. Here's how. Comments

Not Your Father's PPC

Jan 26, 2011 - Pay per click is not just for Google or for search anymore. Comments

Why China's Ad Networks Are Different From the West

network Jan 25, 2011 - CPM-based ads do not work in China, and here's why. Comments

Interactive Advertising Makes the World Go 'Round

Jan 24, 2011 - Six pros and cons of interactive advertising and how it can affect the industry. Comments

My Social Platform Has More Followers Than You. So What?

followers Jan 18, 2011 - How do businesses demonstrate value in social media? Here are some ways. Comments

Ignore Industry Standards - Only You Can Gauge Success

Jan 18, 2011 - An answer to a reader e-mail about why attaining (or not attaining) industry average click rate and conversion benchmarks is not a true measure of success. Comments

Pay Content and Publishers: Not Your Same Old Arithmetic

arithmetic Nov 2, 2010 - The old rules of content and circulation no longer apply when you charge for content. Here's what you need to consider when evaluating an online paid content offering. Comments

Captivating the Digital Audience

Sep 29, 2010 - What is the essence of your digital campaign? What value are you providing to the consumer? Comments

How to Create Value From an Online Traffic Surge

traffic-surge1 Sep 24, 2010 - A disaster, sex scandal, or other unexpected event can dramatically expand your ad audience. Are you prepared to capitalise on that when it happens? Comments

The 'Chaos Scenario': Will You Be Ashes, or Green Shoots?

Aug 27, 2010 - Part 3 of a series on building marketing information assets. Comments

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