CPM

Semantic Targeting for Ad Ops

Feb 4, 2011 - Semantic targeting can be a tool to help drive revenue in real ways as a business-oriented site taxonomy and publisher-focused data revenue source. Comments

The Search for the 'Golden Digital Metric'

goldmetric Feb 2, 2011 - Here's how you could navigate the myriad of digital metrics to demonstrate value of campaign investment to the sales team. Comments

The Future of Publishing and Advertising

Jan 28, 2011 - As people change the way they consume content, they're also creating new opportunities for advertising. Here's how. Comments

Not Your Father's PPC

Jan 26, 2011 - Pay per click is not just for Google or for search anymore. Comments

Why China's Ad Networks Are Different From the West

network Jan 25, 2011 - CPM-based ads do not work in China, and here's why. Comments

Interactive Advertising Makes the World Go 'Round

Jan 24, 2011 - Six pros and cons of interactive advertising and how it can affect the industry. Comments

My Social Platform Has More Followers Than You. So What?

followers Jan 18, 2011 - How do businesses demonstrate value in social media? Here are some ways. Comments

Ignore Industry Standards - Only You Can Gauge Success

Jan 18, 2011 - An answer to a reader e-mail about why attaining (or not attaining) industry average click rate and conversion benchmarks is not a true measure of success. Comments

Pay Content and Publishers: Not Your Same Old Arithmetic

arithmetic Nov 2, 2010 - The old rules of content and circulation no longer apply when you charge for content. Here's what you need to consider when evaluating an online paid content offering. Comments

Captivating the Digital Audience

Sep 29, 2010 - What is the essence of your digital campaign? What value are you providing to the consumer? Comments

How to Create Value From an Online Traffic Surge

traffic-surge1 Sep 24, 2010 - A disaster, sex scandal, or other unexpected event can dramatically expand your ad audience. Are you prepared to capitalise on that when it happens? Comments

The 'Chaos Scenario': Will You Be Ashes, or Green Shoots?

Aug 27, 2010 - Part 3 of a series on building marketing information assets. Comments

The Rise of the Demand Side Platform

Aug 25, 2010 - A close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series. Comments

At Connected Marketing Week, Talk Is Heated Around the Future of Display

Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments

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