CPM

The Rise of the Demand Side Platform

Aug 25, 2010 - A close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series. Comments

At Connected Marketing Week, Talk Is Heated Around the Future of Display

Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments

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