Jan 24, 2011 - Six pros and cons of interactive advertising and how it can affect the industry. Comments
Jan 18, 2011 - How do businesses demonstrate value in social media? Here are some ways. Comments
Jan 18, 2011 - An answer to a reader e-mail about why attaining (or not attaining) industry average click rate and conversion benchmarks is not a true measure of success. Comments
Nov 2, 2010 - The old rules of content and circulation no longer apply when you charge for content. Here's what you need to consider when evaluating an online paid content offering. Comments
Sep 29, 2010 - What is the essence of your digital campaign? What value are you providing to the consumer? Comments
Sep 24, 2010 - A disaster, sex scandal, or other unexpected event can dramatically expand your ad audience. Are you prepared to capitalise on that when it happens? Comments
Aug 27, 2010 - Part 3 of a series on building marketing information assets. Comments
Aug 25, 2010 - A close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series. Comments
Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014