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The Real World of Character Marketing and Brand Fan Fiction

Jul 31, 2014 - Brands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion. Here are some tips for getting started. Comments

Greenpeace Seeks a New Home for Santa

craigslist-image-1-house Dec 24, 2012 - The environmental organization hopes its Santa Relocation Project will spur conversations about global warming. Comments

SOPA Protestors vs. Chris Dodd: Democracy Wins

Jan 20, 2012 - Inside the Beltway, special interests see their influence and power erode, tweet by tweet. Comments

Village Voice Media Pressured to Drop Backpage.com Adult Ads

Oct 27, 2011 - Classifieds site generated $2.1 million in revenue from "online prostitution advertising" in August. Comments

Study: Village Voice Scores More Adult-Services Ads

Oct 19, 2010 - Craigslist's loss is other sites' gain. But total revenue for erotic services classified advertising sees big decline. Comments

Backpage.com Ensnared in Battle Over Adult Services Ads

Sep 22, 2010 - Connecticut Attorney General Richard Blumenthal urges Backpage.com to close its adult services section. Comments

Craigslist Confirms Closure of Adult Services Section

Sep 16, 2010 - Company tells House Judiciary Committee it will not reinstate adult ads category. Comments

Craigslist Could Lose $15 Million After Removing Sex Ads

Sep 15, 2010 - Heavy financial toll as Craigslist drops adult-services ads. Who stands to benefit? Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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