Jul 31, 2014 - Brands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion. Here are some tips for getting started. Comments
Dec 24, 2012 - The environmental organization hopes its Santa Relocation Project will spur conversations about global warming. Comments
Jan 20, 2012 - Inside the Beltway, special interests see their influence and power erode, tweet by tweet. Comments
Oct 27, 2011 - Classifieds site generated $2.1 million in revenue from "online prostitution advertising" in August. Comments
Oct 19, 2010 - Craigslist's loss is other sites' gain. But total revenue for erotic services classified advertising sees big decline. Comments
Sep 22, 2010 - Connecticut Attorney General Richard Blumenthal urges Backpage.com to close its adult services section. Comments
Sep 16, 2010 - Company tells House Judiciary Committee it will not reinstate adult ads category. Comments
Sep 15, 2010 - Heavy financial toll as Craigslist drops adult-services ads. Who stands to benefit? Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
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