Marketing News & Expert Advice
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Crispin Porter + Bogusky
Grey Poupon's Spot-On Social Media Strategy
Mar 1, 2013 - After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. But the company used up-to-the-minute strategy to spread the spot and brand all over via social media. Comments
Jell-O App Lets You Jiggle It
Oct 3, 2011 -
You may not remember the last time you were served Jell-O. CP+B wants to change that.
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For Those About to Pop, Pringles Provides an App
Jul 5, 2011 -
CP+B launches latest in a long line of air guitar apps.
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What Digital Integration Means at Cannes
Jun 24, 2011 -
Function and dysfunction in agency-client relations.
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Harsh Words for Digital at Cannes Lions
Jun 20, 2011 -
Elephant Cairo creative director calls for a return to "fun."
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Cannes Countdown: What Not to Miss This Year
Jun 17, 2011 -
A guide to interactive content at Cannes Lions, whether you'll be in France or not.
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Burger King Spins Free Whoppers at TV Viewers
Jun 15, 2011 -
Brand asks for five minutes of attention in exchange.
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Agencies Express Hope and Concern for 'Facebook Studio'
Apr 19, 2011 -
Razorfish, CP+B, and others talk with ClickZ about the new forum.
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Q&A: Kraft Talks Twitter, 'Mac & Cheese TV'
Apr 4, 2011 -
CPG brand says two-day campaign generated 10 million impressions.
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The Clock Is Ticking for Diesel
Jan 16, 2013 -
In this era where a watch is more of a fashion accessory than a necessity, Diesel's new campaign for Fossil watches aims to inject a sense of urgency about minutes ticking away.
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Jell-O Aims to Save World From Dec. 21 Apocalypse
Dec 19, 2012 -
If you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not.
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Agency Vets Launch TEN For 'Do Brands'
Nov 29, 2012 -
Richard Lent, founder and CEO of AgencyNet, and Ari Merkin, former Crispin Porter + Bogusky (CB+B) executive creative director, announced the formation of TEN, saying they'll bring a new model to digital marketing.
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Digital Ad Sales Vet Greenberg Joins Katz 360
Sep 5, 2012 -
More exec additions for AudienceScience, SapientNitro and DDB Chicago.
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Q&A: Co:Collective's Content Chief Tiffany Rolfe Takes on Fortune 500
Jun 18, 2012 -
Rolfe offers a glimpse of where tomorrow's digital marketing consultants, agents, and vendors may be headed.
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Q&A: CP+B's Matt Walsh Talks Dominos and Dead Ends
May 2, 2012 -
Crispin Porter + Bogusky's experience director discusses why campaigns should move beyond digital versus traditional.
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Execs & Accounts: CP+B; Pereira & O'Dell; Initiative
Mar 2, 2012 - Crispin Porter + Bogusky wins Applebee's; Pereira & O'Dell nabs Henkel. Comments
Execs & Accounts: KBS+P, Pereira & O'Dell, CP+B
Feb 27, 2012 -
Steven Thibodeau moves on from KBS+P; Pereira & O'Dell splits with University of Phoenix.
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JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger
Jan 11, 2012 -
Both are heavy hitters in digital creative.
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Execs & Accounts: Zeta, CP+B, Organic, LBi
Dec 6, 2011 -
Minna Rhee replaces Al DiGuido at Zeta; Organic promotes two; CP+B names top digital creative; and more.
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
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April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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