Crispin Porter + Bogusky

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Fruit of the Loom Fetes Dad With GIFs

Jun 4, 2014 - The Father’s Day campaign includes short, snackable pieces of content and is a good example of what brands should be doing in content marketing, experts say. Comments

Grey Poupon's Spot-On Social Media Strategy

grey-poupon-ad-1 Mar 1, 2013 - After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. But the company used up-to-the-minute strategy to spread the spot and brand all over via social media. Comments

The Clock Is Ticking for Diesel

days-to-live Jan 16, 2013 - In this era where a watch is more of a fashion accessory than a necessity, Diesel's new campaign for Fossil watches aims to inject a sense of urgency about minutes ticking away. Comments

Jell-O Aims to Save World From Dec. 21 Apocalypse

diet-eat-mayans-apocalypse-jell-o-ecards-someecards Dec 19, 2012 - If you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not. Comments

Agency Vets Launch TEN For 'Do Brands'

agency-photo Nov 29, 2012 - Richard Lent, founder and CEO of AgencyNet, and Ari Merkin, former Crispin Porter + Bogusky (CB+B) executive creative director, announced the formation of TEN, saying they'll bring a new model to digital marketing. Comments

Digital Ad Sales Vet Greenberg Joins Katz 360

mortgreenberg-nokia-katz Sep 5, 2012 - More exec additions for AudienceScience, SapientNitro and DDB Chicago. Comments

Q&A: Co:Collective's Content Chief Tiffany Rolfe Takes on Fortune 500

tiffany-rolfe-2 Jun 18, 2012 - Rolfe offers a glimpse of where tomorrow's digital marketing consultants, agents, and vendors may be headed. Comments

Q&A: CP+B's Matt Walsh Talks Dominos and Dead Ends

cpb-mattwalsh May 2, 2012 - Crispin Porter + Bogusky's experience director discusses why campaigns should move beyond digital versus traditional. Comments

Execs & Accounts: CP+B; Pereira & O'Dell; Initiative

Mar 2, 2012 - Crispin Porter + Bogusky wins Applebee's; Pereira & O'Dell nabs Henkel. Comments

Execs & Accounts: KBS+P, Pereira & O'Dell, CP+B

steven-thibodeau Feb 27, 2012 - Steven Thibodeau moves on from KBS+P; Pereira & O'Dell splits with University of Phoenix. Comments

JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger

geiger-benjamin-title2 Jan 11, 2012 - Both are heavy hitters in digital creative. Comments

Execs & Accounts: Zeta, CP+B, Organic, LBi

tommarkham Dec 6, 2011 - Minna Rhee replaces Al DiGuido at Zeta; Organic promotes two; CP+B names top digital creative; and more. Comments

Jell-O App Lets You Jiggle It

jiggle-it Oct 3, 2011 - You may not remember the last time you were served Jell-O. CP+B wants to change that. Comments

For Those About to Pop, Pringles Provides an App

pringles-app Jul 5, 2011 - CP+B launches latest in a long line of air guitar apps. Comments

What Digital Integration Means at Cannes

mdc-seminar-jeff-benjamin Jun 24, 2011 - Function and dysfunction in agency-client relations. Comments

Harsh Words for Digital at Cannes Lions

ali-ali Jun 20, 2011 - Elephant Cairo creative director calls for a return to "fun." Comments

Cannes Countdown: What Not to Miss This Year

p6218429 Jun 17, 2011 - A guide to interactive content at Cannes Lions, whether you'll be in France or not. Comments

Burger King Spins Free Whoppers at TV Viewers

04-burger4 Jun 15, 2011 - Brand asks for five minutes of attention in exchange. Comments

Agencies Express Hope and Concern for 'Facebook Studio'

facebookstudio Apr 19, 2011 - Razorfish, CP+B, and others talk with ClickZ about the new forum. Comments

Q&A: Kraft Talks Twitter, 'Mac & Cheese TV'

mac-cheesetv Apr 4, 2011 - CPG brand says two-day campaign generated 10 million impressions. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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