In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various age...
View articleThis week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...
View articleA favorite ad John Biondi, Midwest creative lead at SapientNitro, is the 1999 campaign that helped Target transcend being "every bit as cool as the do...
View articleKevin Jones, the executive creative director of Crispin Porter + Bogusky L.A., reflects on two silly ads that show just how limitless advertising can ...
View articleSince the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elici...
View articleIvan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji...
View articleDomino’s has built a virtual campus to teach its competitors how to make gimmick-free pizza. Will this campaign take off? Read More...
View articleClever new ads from Hotels.com feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of...
View articleAccording to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Read More...
View articleThe Father’s Day campaign includes short, snackable pieces of content and is a good example of what brands should be doing in content marketing, exper...
View articleAfter a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. But the company used up-to-the-minut...
View articleIn this era where a watch is more of a fashion accessory than a necessity, Diesel's new campaign for Fossil watches aims to inject a sense of urgency ...
View articleIf you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not. Read...
View articleRichard Lent, founder and CEO of AgencyNet, and Ari Merkin, former Crispin Porter + Bogusky (CB+B) executive creative director, announced the formatio...
View articleMore exec additions for AudienceScience, SapientNitro and DDB Chicago. Read More...
View articleRolfe offers a glimpse of where tomorrow's digital marketing consultants, agents, and vendors may be headed. Read More...
View articleCrispin Porter + Bogusky's experience director discusses why campaigns should move beyond digital versus traditional. Read More...
View articleCrispin Porter + Bogusky wins Applebee's; Pereira & O'Dell nabs Henkel. Read More...
View articleSteven Thibodeau moves on from KBS+P; Pereira & O'Dell splits with University of Phoenix. Read More...
View articleBoth are heavy hitters in digital creative. Read More...
View articleMinna Rhee replaces Al DiGuido at Zeta; Organic promotes two; CP+B names top digital creative; and more. Read More...
View articleYou may not remember the last time you were served Jell-O. CP+B wants to change that. Read More...
View articleCP+B launches latest in a long line of air guitar apps. Read More...
View articleFunction and dysfunction in agency-client relations. Read More...
View articleElephant Cairo creative director calls for a return to "fun." Read More...
View articleA guide to interactive content at Cannes Lions, whether you'll be in France or not. Read More...
View articleBrand asks for five minutes of attention in exchange. Read More...
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