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A Not-So-Unique Definition of Big Data

Dave Hendricks  |  Email Marketing Optimization

Jan 30, 2013 - Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Comments

Stephanie Miller  |  Marketing Automation

6 Tips for Using Propensity Models to Improve Response and Revenue

Feb 6, 2012 - Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Comments

Stacie Levy  |  Marketing Automation

Request for Proposal: How to Make the Most of It

Feb 2, 2012 - How to develop a scoring system to evaluate marketing automation providers. Comments

Dave Evans  |  Social Media

When Good Customers Turn Against You

Feb 1, 2012 - How to avoid "morale costs." Comments

Bryan Eisenberg  |  ROI Marketing

Courtesy: What Comes Before Customer-Centricity

Jan 13, 2012 - Ten bad practices to avoid on your website. Comments

Sundeep Kapur  |  Social Integration

3 Key Social Mantras for 2012

Jan 12, 2012 - How to make social integration, social measurement, and social CRM work for your brand. Comments

Dave Evans  |  Social Media

Customer (Dis)Service and the New Marketing

Jan 11, 2012 - Are you preparing your social customer care team for their future role as brand advocates? Comments

Stephanie Miller  |  Marketing Automation

4 Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Success

Jan 9, 2012 - Some practical things all marketers can do to improve customer engagement and marketing revenues in the coming year. Comments

ClickZ   |  Strategies

11 Most Popular ClickZ Columns in '11: Social Marketing, Metrics, and More

clickz-square-logo Dec 30, 2011 - And lessons in leadership from Steve Jobs. Comments

Anna Maria Virzi  |  Strategies

Pura Vida: 7 Marketing Lessons From Costa Rica

Dec 23, 2011 - A strong ethos for customer service and a passion for the good life are a recipe for success. Comments

Dave Evans  |  Social Media

The Case for Dropping 'Social'

Nov 30, 2011 - In marketing, your ability to interrupt has been replaced by your opportunity to participate. Comments

Mary Lisbeth D'Amico  |  Strategies

Adometry and LiveRamp Meld to Offer Offline-Online Data

Nov 27, 2012 - Direct response marketers spend a lot of time trying to analyze whether their online ad campaigns are getting people to click and buy. But linking these efforts to transactions that happen on the sales floor remains difficult. Comments

Dave Evans  |  Social Media

Facebook, Twitter, and CRM: Achieve Escape Velocity

Aug 29, 2012 - As you push past social media marketing and into social CRM, you must take a look at your tools, your team, and your strategy. Comments

John D'Arcy  |  Analyzing Customer Data

Marketing Lessons From Queen Elizabeth II's 60-Year Reign

Jun 28, 2012 - How a great voice-of-the-customer program drives the queen's strategy, communications, and branding. Comments

Andrew Bonar  |  Email Marketing

Avoid the ISP War on Graymail

Jun 20, 2012 - Four tips for marketers to ensure their email messages get delivered. Comments

Stephanie Miller  |  Marketing Automation

Digital Marketing Attribution: Tapping the Data Disruption

May 29, 2012 - To make accurate budgeting decisions, marketers need to take into account multi-channel, multi-touch purchasing cycles. Here are two examples of how attribution could work for you. Comments

Stacie Levy  |  Marketing Automation

Toning Your Marketing Automation Core

Mar 26, 2012 - Four signs that your marketing database needs strengthening. Comments

John D'Arcy  |  Analyzing Customer Data

What Is 'Big Data'?

Mar 21, 2012 - Is it the latest in a series of technology fads or does it hold great potential for analytics? Comments

Christopher Heine  |  Social Media

Walgreens Adds Facebook Customer Care Feature

walgreens-q-a-on-facebook Mar 20, 2012 - Tool helps social viewers learn more about products and wellness. Comments

Dave Evans  |  Social Media

SXSW 2012: Customer Service Goes Social

Mar 13, 2012 - The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Comments

McNeal Maddox  |  Strategies

Why Every Brand Should Care About the Facebook IPO

Feb 15, 2012 - With an infusion of capital, Facebook stands to become a serious challenger to Amazon, eBay, and more. Comments

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