One profile to serve them all: how a unified customer view drives mar-tech bliss

Nov 24, 2015 - In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhancing the customer journey. Comments

The art and science behind creating magic mobile moments

magic-mobile-flickr-5034204552-edb2a33f73-o-1 Nov 16, 2015 - As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by catering to users' immediate needs. Comments

Why have QR codes taken off in China?

qr-codes-in-china-clickz-live-screenshot Nov 15, 2015 - In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's all because of WeChat. Comments

Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

old-ge-logo Nov 5, 2015 - Stephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the company’s marketing tools. Comments

Search and social media: a look at current trends in digital storytelling

once-upon-a-time-flickr-11392783794-1da70690bf-z Oct 30, 2015 - How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy. Comments

Facebook Lead Ads opens up to all advertisers

facebook-lead-ads Oct 26, 2015 - Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads. Comments

Setting up email CRM to drive the purchase journey

drive-flickr-21064361398-a74abd4e0e-z Oct 20, 2015 - As CRM makes a comeback, here are five tips for setting up strong, foundational systems and data to drive and engage consumers towards e-commerce. Comments

How to fix a leaky lead funnel with proper scoring

funnel-neon-whirlpool-flickr-5157527557-f803922346-z Oct 15, 2015 - Marketers can successfully manage potential leads and improve lead scoring by coordinating with sales teams and optimizing integrated CRM and marketing automation technology. Comments

4 ways to create personalized marketing messages

mobile-email Oct 12, 2015 - One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personalized email marketing campaigns. Comments

5 Tips for Making Your Migration to a New MAP as Painless as Possible

email-automation-shutterstock-166673096 Sep 29, 2015 - These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation system. Comments

Social Media Marketing Budgets and ROI: How to Plan for 2016

budgetshutterstock-112261523 Sep 28, 2015 - Today, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social media marketing budget for next year. Comments

The Practical Guide to Programmatic Planning in China: Part 4

programmatic-blue Sep 27, 2015 - Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Comments

Marketing Automation and CRM Integration: You’re Doing It Wrong!

wrong-data Sep 23, 2015 - Integrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring errors too many marketers seem to make. Comments

Does Your Brand Need a Human in the Loop?

the-real-you-social Sep 18, 2015 - Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this help or hurt brand authenticity? Comments

How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

snuggle-and-blanket Sep 17, 2015 - Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost customer engagement and product sales. Comments

5 Elements to Move from Segmentation to Personalization

personalization Sep 16, 2015 - By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience. Here are five ways to achieve this. Comments

The 5 Most Egregious Marketing Automation Fails and How To Avoid Them

avoid-mistakes-shutterstock-241851016 Aug 21, 2015 - Learning from past errors made in marketing automation can only increase overall efficiency and productivity. Considering these tips can induce a swift and profitable ROI. Comments

The Importance of Conversations With Consumers

customers Aug 19, 2015 - Direct communication between brands and consumers is invaluable. Here's how consumer insights can enhance marketing strategy and create campaigns of substance. Comments

The End of an Era: One-to-One Marketing Is Dead

evolve-or-die-shutterstock-125282522 Aug 17, 2015 - You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing strategies passé in practice? Comments

Marketers: What’s On Your Tech Chart?

marketing-control Aug 14, 2015 - Tech charts visually outline a company's assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organize and explain complex data. Comments

CRM Is Branching Out to Include Marketing Automation

shutterstock-159960029 Aug 12, 2015 - Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient integrated marketing solutions. Comments

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