5 Tips for Making Your Migration to a New MAP as Painless as Possible

Sep 29, 2015 - These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation system. Comments

Social Media Marketing Budgets and ROI: How to Plan for 2016

budgetshutterstock-112261523 Sep 28, 2015 - Today, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social media marketing budget for next year. Comments

The Practical Guide to Programmatic Planning in China: Part 4

programmatic-blue Sep 27, 2015 - Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Comments

Marketing Automation and CRM Integration: You’re Doing It Wrong!

wrong-data Sep 23, 2015 - Integrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring errors too many marketers seem to make. Comments

Does Your Brand Need a Human in the Loop?

the-real-you-social Sep 18, 2015 - Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this help or hurt brand authenticity? Comments

How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

snuggle-and-blanket Sep 17, 2015 - Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost customer engagement and product sales. Comments

5 Elements to Move from Segmentation to Personalization

personalization Sep 16, 2015 - By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience. Here are five ways to achieve this. Comments

The 5 Most Egregious Marketing Automation Fails and How To Avoid Them

avoid-mistakes-shutterstock-241851016 Aug 21, 2015 - Learning from past errors made in marketing automation can only increase overall efficiency and productivity. Considering these tips can induce a swift and profitable ROI. Comments

The Importance of Conversations With Consumers

customers Aug 19, 2015 - Direct communication between brands and consumers is invaluable. Here's how consumer insights can enhance marketing strategy and create campaigns of substance. Comments

The End of an Era: One-to-One Marketing Is Dead

evolve-or-die-shutterstock-125282522 Aug 17, 2015 - You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing strategies passé in practice? Comments

Marketers: What’s On Your Tech Chart?

marketing-control Aug 14, 2015 - Tech charts visually outline a company's assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organize and explain complex data. Comments

CRM Is Branching Out to Include Marketing Automation

shutterstock-159960029 Aug 12, 2015 - Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient integrated marketing solutions. Comments

Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer

social-network-shutterstock-152259065 Aug 7, 2015 - Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here are ways to test and refine your networking savvy. Comments

Why B2B Marketers Need to Start Watching Star Trek

Star Trek The Next Generation Jul 24, 2015 - As marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick. Comments

The Micro-Moments of B2B

customerjourney Jul 23, 2015 - The proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consumers then leads to more conversions. Comments

Merging Data and Creative in Programmatic

programmatic-and-creative Jul 2, 2015 - Data has an indispensable role to play in the fusion of programmatic and creative. Comments

Are You a Fireworks or Bonfire Marketer?

businessman-with-business Jun 26, 2015 - Many campaigns focus on large spikes of awareness that fade quickly. But to consistently and efficiently drive business outcomes, brands must capture longer form attention as well. Comments

Connecting Firmly to the Cloud

shutterstock-157507103 Jun 25, 2015 - The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. Comments

Putting Your Database to Work By Improving the Quality

database Jun 17, 2015 - Deciding on six pieces of information you'd like to have about each person is a good way to start getting your database to the next level, something many marketers desperately need to do. Comments

9 Ways the Retail Relationship is Changing

digital-evolution Jun 4, 2015 - New opportunities abound for retail marketing as technology helps glean greater data collection and insight. Comments

Introducing "ERM" to Activate Your Secret Weapon: Employees

employee-advocacy Jun 3, 2015 - Employees are an often-untapped resource in marketing. Capitalizing on their advocacy - having them share content across their own social feeds, say - brands can increase reach. Comments

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