Marketing News & Expert Advice
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CRM
11 Tips for Preparing Enhanced Site Tracking During a Website Redesign
Sep 19, 2013 - Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking. Comments
Dissecting the Social Media 'Like'
May 24, 2012 -
Why do people like things to begin with? Consider this framework for your marketing strategy.
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LBS Opportunities for Casino Marketers in Macau
Mar 30, 2012 - Optimize your CRM campaign with these location-based tactics. Comments
2012: The Rise of Social Business in Asia?
Mar 26, 2012 -
How marketers can help play a lead role in preparing an organization for social business.
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Toning Your Marketing Automation Core
Mar 26, 2012 - Four signs that your marketing database needs strengthening. Comments
What Is 'Big Data'?
Mar 21, 2012 - Is it the latest in a series of technology fads or does it hold great potential for analytics? Comments
Walgreens Adds Facebook Customer Care Feature
Mar 20, 2012 -
Tool helps social viewers learn more about products and wellness.
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SXSW 2012: Customer Service Goes Social
Mar 13, 2012 - The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Comments
What's Next for Social CRM?
Mar 8, 2012 - Consider incorporating these three opportunities into your brand's future social CRM roadmap. Comments
Why Every Brand Should Care About the Facebook IPO
Feb 15, 2012 - With an infusion of capital, Facebook stands to become a serious challenger to Amazon, eBay, and more. Comments
6 Tips for Using Propensity Models to Improve Response and Revenue
Feb 6, 2012 - Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Comments
More Effective Data Solutions: Bridging CRM and Digital Marketing
Sep 9, 2013 -
Integrating longstanding marketing practices with new customer communication channels.
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FirstRain Integrates Analytics and Collaboration for Salesforce.com
Apr 24, 2013 -
The move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that data within their existing Salesforce workflow.
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Playing Around With the Customer Relationship
Feb 4, 2013 -
What does gamification mean for customer relationships?
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A Not-So-Unique Definition of Big Data
Jan 30, 2013 -
Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should.
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Adometry and LiveRamp Meld to Offer Offline-Online Data
Nov 27, 2012 - Direct response marketers spend a lot of time trying to analyze whether their online ad campaigns are getting people to click and buy. But linking these efforts to transactions that happen on the sales floor remains difficult. Comments
Luxury Brands and Dead Puppies
Nov 7, 2012 -
Websites and other aspects of digital marketing have long been something of a tug-of-war between function and form. Consider these 10 tips to find the balance.
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Facebook, Twitter, and CRM: Achieve Escape Velocity
Aug 29, 2012 - As you push past social media marketing and into social CRM, you must take a look at your tools, your team, and your strategy. Comments
Marketing Lessons From Queen Elizabeth II's 60-Year Reign
Jun 28, 2012 - How a great voice-of-the-customer program drives the queen's strategy, communications, and branding. Comments
Avoid the ISP War on Graymail
Jun 20, 2012 - Four tips for marketers to ensure their email messages get delivered. Comments
Digital Marketing Attribution: Tapping the Data Disruption
May 29, 2012 - To make accurate budgeting decisions, marketers need to take into account multi-channel, multi-touch purchasing cycles. Here are two examples of how attribution could work for you. Comments
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October 8, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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