CRM

uphill-roi

Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

Aug 19, 2014 - B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead information isn't properly tracked. Here are some tips for getting solid ROI in a B2B environment. Comments

Owned Data, Paid Success

Digital encryption key Aug 13, 2014 - Data-onboarding is poised to revolutionize the digital marketing space. But you must have the appropriate rights to use "your" data in third-party channels in order to utilize the new trend of CRM retargeting. Comments

Why Marketing Automation Makes Sense Now

automation-shutterstock-136061006 Aug 12, 2014 - Marketing automation tools allow marketers to identify and target potential customers when they need it most, leading to higher engagement rates and ultimately, more sales. Comments

When Will LinkedIn Launch a CRM Service? Should CRM Vendors Worry?

linkedin-logo Aug 11, 2014 - Is a customer relationship management system on the horizon for LinkedIn? If so, what would it look like, and how should other CRM vendors prepare to up their game to stay in the race? Comments

Kimpton Hotels Uses CRM to Confer Karma on Guests

shutterstock-159960029 Aug 8, 2014 - Salesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in an effort to grow the hotel chain's customer base. Comments

RelateIQ – Tinder for Sales Reps Looking to Hook Up?

love-lab Aug 4, 2014 - Salesforces' recent acquisition of RelateIQ signals the start of a new wave of data science and sales convergence. How will other players in the industry react? Comments

How One Pair of Shoes Can Drive Digital Publishing Success

cbanner-shoes Aug 1, 2014 - When you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nearly every site you visit. Publishers can learn a lot from these shoe retailers' tactics. Comments

Microsoft and Salesforce Union: Does It Hurt Small Businesses?

small-business-crm Jul 28, 2014 - While the partnership between Microsoft and Salesforce provides options for marketers, there are other offerings available that may be better suited for small-business marketers. Comments

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

chevrolet-4g-lte-campaign-04 Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping... Comments

Privacy vs. Personalization - The Creepy Side of Small Business CRM

personalization Jul 14, 2014 - There's a fine line between impressing your customers with what you remember about them and creeping them out with your extensive knowledge - here are some tips for how to stay on the right side of that line. Comments

Starting With the Fundamentals - Why Small Marketing Has to Precede BIG Marketing

small-fish-big-fish Jul 9, 2014 - Although it can seem like a good idea to go for big marketing tactics right away, you must make sure your small marketing is effective before you make that leap. Comments

How an Auto Body Shop Uses CRM to Earn Customer Satisfaction

Customer service questionnaire Jun 30, 2014 - Using one small business as an example, it's easy to see how customer relationship management (CRM) tools, powered by marketing automation, can boost customer satisfaction. Comments

Utilizing BIME to Integrate and Visualize Web Analytics Data

bime-web-analytics-dashboard Jun 25, 2014 - A review of the BIME Analytics software-as-a-service offering, which proves to be a very impressive platform for analysts. Comments

Instagram Direct Remains Uncharted Territory for Brands

buffalo-wild-wings Jun 24, 2014 - Buffalo Wild Wings is joining in on World Cup fever and using Instagram Direct to reward select fans. That makes it one of only a handful of brands to employ the one-to-one communication platform. Comments

Oracle Purchases LiveLOOK, Enhances Ad Agency/ Client Experience

oraclelogo Jun 23, 2014 - By acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently. Comments

The Power of Personalization in an Impersonal World

personalization Jun 16, 2014 - If you take the time (and possibly money) to ensure that each of your communications is as personalized as possible, you will be setting yourself up for long-term success. Comments

Could the Microsoft-Salesforce Partnership Signal a Future Acquisition?

microsoft-salesforce Jun 2, 2014 - The partnership features an integration that will be beneficial for end users and is clearly a win for Salesforce, but experts wonder what the deal means for Microsoft’s future. Comments

What Role Can C-Levels Play in Marketing and Sales Alignment?

sales-marketing-alignment May 27, 2014 - Chief executives want their companies to perform at optimum levels, from marketing through sales and client service. But figuring out how to best align marketing and sales isn't always easy. Comments

The 1 Thing Smart Companies Do to Focus on Hot Leads

leads-shutterstock-165694019 May 19, 2014 - Lead prioritization is extremely important in ensuring the success of a company's lead nurturing program. Comments

Opportunities for Brands to Use WeChat for Research

wechat May 15, 2014 - Here are three ways to use Tencent's popular WeChat mobile messaging platform to win over loyal customers for your brand. Comments

It’s Time to In-Source Your Marketing Strategy by Taking Control of Your Data

big-data-action May 6, 2014 - To ensure the success of your brand, you must find the data that's valuable to you, make sure you have access to it, and use it to build your strategy. Comments

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