How To Optimize Buyer Journeys with Nurture Programs

May 26, 2015 - Casting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many marketers fail to understand. Comments

Coming Soon To A Marketing Cloud Near You

A graphic of a jigsaw in the cloud emerging from a laptop May 20, 2015 - Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Comments

Change Management and Digital Strategies

shutterstock-178709681-team-meeting May 19, 2015 - Digital strategy revolves around business and organizational change management, and yet, these important elements are often forgotten. Comments

Can Social Help Grow Email Campaigns - or Is It Vice Versa?

social-data-understand May 5, 2015 - Many marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding an email campaign. Comments

Strategic Experimentation Key to Success for LivingSocial and Refinery29

Tested May 5, 2015 - Lifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optimal engagement. Comments

Should Marketing Adapt to Sales or Sales Adapt to Marketing?

sales-marketing-aligned Apr 28, 2015 - As a part of marketing automation implementation, should marketing yield to sales' processes or the other way around? Comments

What’s Going on in the World of 'People-Based Marketing'?

email-marketing-stories Apr 22, 2015 - The world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights and tools. Comments

The Art of 'Brandmance' for Customer Loyalty

romance-customer-loyalty Apr 13, 2015 - All the best love stories start with a lot of romance, and developing brand loyalty is no different. Comments

Creative Ideas Are Good, but Creative Solutions Are Better: Managing Online Leads

mobile-phone-promotion Mar 10, 2015 - A look at how to use data for more targeted advertising and better return on investment. Comments

Is Facebook Set to Become the Google of Social Media?

facebook-mobile-blue Feb 25, 2015 - Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company gearing up to completely dominate the social ad space? Comments

Are Your Subscribers "Swiping Left"?

subscribers-swiping-left Feb 25, 2015 - If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting solutions to help you connect with your email soulmates. Comments

How Kraft Harnessed Data to Transform Marketing

kraft Jan 29, 2015 - A Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Comments

Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

digitas-lbi-logo Jan 27, 2015 - We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marketers about search. Comments

4 Reasons Why You Hate Your Sales and Marketing CRM Software

crm-sales-marketing Jan 26, 2015 - Many marketers have issues with their CRM software. Here are four things that may be bothering you and what you can do to fix the problem. Comments

Anticipation and Satisfaction: 2 Important Pillars for 2015

user-satisfaction Jan 12, 2015 - What if you could anticipate what your customers want and guarantee satisfaction without fail? Is this possible in the world of digital marketing? Comments

Combining Web Analytics Behaviors With CRM Data in the Sitecore Experience Platform

sitecore8-analytics-report1 Dec 18, 2014 - A review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing customer data. Comments

10 Digital Marketing Predictions for 2015

crystal-ball-future Dec 15, 2014 - In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become an achievable goal. Comments

How Should SaaS Companies Measure Lead Source ROI?

roi-increase Dec 1, 2014 - Marketing automation systems can allow companies to see the full picture of how their leads are translating into return on investment. Comments

32 Ways to Better Use CRM for the Holidays (and Any Day)

crm-shutterstock-121629106 Dec 1, 2014 - In order to get the most out of your sales this holiday season and beyond, make sure to leverage your customer relationship management system in the best ways possible. Comments

5 Basic Marketing Tools You Need Before CRM

Toolkit Nov 17, 2014 - Before you can even begin to think about implementing a CRM system, you need to make sure you have these five basic marketing tools down first. Comments

When It Comes to Data, Go Smart Before You Go Big

socialmediaengagement1 Nov 13, 2014 - There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. Comments

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