Marketing News & Expert Advice
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CRM
Request for Proposal: How to Make the Most of It
Feb 2, 2012 - How to develop a scoring system to evaluate marketing automation providers. Comments
5 Ways to Reinvent the AOR for the Digital Age
Oct 17, 2011 - Agencies of record must move from "complain mode" to thrive mode. Here's how. Comments
Seth Solomons Leaves Digitas to Helm Publicis CRM Shop
Oct 11, 2011 -
Agency will be based in NYC with seven full-time staff and a small army of consultants.
Comments
It's Cloudy Out There
Sep 5, 2011 -
Trust the Cloud and the force will be with you. Here's how to get started.
Comments
Mobile Measurement - 63% Admit to Flying Blind
Aug 10, 2011 - Why aren't mobile marketers held to a similar level of analytics rigor as other marketers? Comments
How Email Can Drive Conversions on Group Purchase Sites
Aug 5, 2011 -
Consider these three ways to nurture loyal customers that will keep buying on your site.
Comments
Digital Efforts That Draw a Crowd
Aug 4, 2011 - Brands can use crowdsourcing to encourage consumers to actively participate in the creation of digital materials. Comments
7 Radical Disruptions to Business
Aug 1, 2011 - Trends that rocked business as we know it. Comments
Social Media Beyond Marketing
Jul 27, 2011 - Redefining social as a way of life, and what this means for your business. Comments
3 B2C Marketing Tactics to Improve Your B2B Newsletter
Jul 27, 2011 - How to create newsletters your readers will be more likely to read, retain, and value. Comments
Do You Know What Your Social Media Marketing Really Costs?
Jul 11, 2011 - Five major social business expenses, plus a detailed break out of hidden and not-so-hidden costs. Comments
When Good Customers Turn Against You
Feb 1, 2012 - How to avoid "morale costs." Comments
Courtesy: What Comes Before Customer-Centricity
Jan 13, 2012 - Ten bad practices to avoid on your website. Comments
3 Key Social Mantras for 2012
Jan 12, 2012 - How to make social integration, social measurement, and social CRM work for your brand. Comments
Customer (Dis)Service and the New Marketing
Jan 11, 2012 - Are you preparing your social customer care team for their future role as brand advocates? Comments
4 Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Success
Jan 9, 2012 - Some practical things all marketers can do to improve customer engagement and marketing revenues in the coming year. Comments
Prepare for More Social Loyalty Platforms in 2012 [Video]
Jan 3, 2012 -
Count on mobile to gain momentum, particularly in emerging markets.
Comments
11 Most Popular ClickZ Columns in '11: Social Marketing, Metrics, and More
Dec 30, 2011 -
And lessons in leadership from Steve Jobs.
Comments
CRM and Digital Convergence: Trends for 2012
Dec 23, 2011 -
The convergence of CRM and digital marketing could possibly be the most exciting thing ever. Here are eight reasons to be optimistic about 2012.
Comments
Pura Vida: 7 Marketing Lessons From Costa Rica
Dec 23, 2011 - A strong ethos for customer service and a passion for the good life are a recipe for success. Comments
The Case for Dropping 'Social'
Nov 30, 2011 - In marketing, your ability to interrupt has been replaced by your opportunity to participate. Comments
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