CRM

big-data

A Not-So-Unique Definition of Big Data

Jan 30, 2013 - Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Comments

Adometry and LiveRamp Meld to Offer Offline-Online Data

Nov 27, 2012 - Direct response marketers spend a lot of time trying to analyze whether their online ad campaigns are getting people to click and buy. But linking these efforts to transactions that happen on the sales floor remains difficult. Comments

Luxury Brands and Dead Puppies

4seasonsfeatured Nov 7, 2012 - Websites and other aspects of digital marketing have long been something of a tug-of-war between function and form. Consider these 10 tips to find the balance. Comments

Facebook, Twitter, and CRM: Achieve Escape Velocity

Aug 29, 2012 - As you push past social media marketing and into social CRM, you must take a look at your tools, your team, and your strategy. Comments

Marketing Lessons From Queen Elizabeth II's 60-Year Reign

Jun 28, 2012 - How a great voice-of-the-customer program drives the queen's strategy, communications, and branding. Comments

Avoid the ISP War on Graymail

Jun 20, 2012 - Four tips for marketers to ensure their email messages get delivered. Comments

Digital Marketing Attribution: Tapping the Data Disruption

May 29, 2012 - To make accurate budgeting decisions, marketers need to take into account multi-channel, multi-touch purchasing cycles. Here are two examples of how attribution could work for you. Comments

Dissecting the Social Media 'Like'

socialmedialike May 24, 2012 - Why do people like things to begin with? Consider this framework for your marketing strategy. Comments

LBS Opportunities for Casino Marketers in Macau

Mar 30, 2012 - Optimize your CRM campaign with these location-based tactics. Comments

2012: The Rise of Social Business in Asia?

socialbusiness Mar 26, 2012 - How marketers can help play a lead role in preparing an organization for social business. Comments

Toning Your Marketing Automation Core

Mar 26, 2012 - Four signs that your marketing database needs strengthening. Comments

What Is 'Big Data'?

Mar 21, 2012 - Is it the latest in a series of technology fads or does it hold great potential for analytics? Comments

Walgreens Adds Facebook Customer Care Feature

walgreens-q-a-on-facebook Mar 20, 2012 - Tool helps social viewers learn more about products and wellness. Comments

SXSW 2012: Customer Service Goes Social

Mar 13, 2012 - The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Comments

What's Next for Social CRM?

Mar 8, 2012 - Consider incorporating these three opportunities into your brand's future social CRM roadmap. Comments

Why Every Brand Should Care About the Facebook IPO

Feb 15, 2012 - With an infusion of capital, Facebook stands to become a serious challenger to Amazon, eBay, and more. Comments

6 Tips for Using Propensity Models to Improve Response and Revenue

Feb 6, 2012 - Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Comments

Request for Proposal: How to Make the Most of It

Feb 2, 2012 - How to develop a scoring system to evaluate marketing automation providers. Comments

When Good Customers Turn Against You

Feb 1, 2012 - How to avoid "morale costs." Comments

Courtesy: What Comes Before Customer-Centricity

Jan 13, 2012 - Ten bad practices to avoid on your website. Comments

3 Key Social Mantras for 2012

Jan 12, 2012 - How to make social integration, social measurement, and social CRM work for your brand. Comments

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