CRM

6 Tips for Using Propensity Models to Improve Response and Revenue

Feb 6, 2012 - Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Comments

Request for Proposal: How to Make the Most of It

Feb 2, 2012 - How to develop a scoring system to evaluate marketing automation providers. Comments

When Good Customers Turn Against You

Feb 1, 2012 - How to avoid "morale costs." Comments

Courtesy: What Comes Before Customer-Centricity

Jan 13, 2012 - Ten bad practices to avoid on your website. Comments

3 Key Social Mantras for 2012

Jan 12, 2012 - How to make social integration, social measurement, and social CRM work for your brand. Comments

Customer (Dis)Service and the New Marketing

Jan 11, 2012 - Are you preparing your social customer care team for their future role as brand advocates? Comments

4 Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Success

Jan 9, 2012 - Some practical things all marketers can do to improve customer engagement and marketing revenues in the coming year. Comments

Prepare for More Social Loyalty Platforms in 2012 [Video]

loyalty Jan 3, 2012 - Count on mobile to gain momentum, particularly in emerging markets. Comments

11 Most Popular ClickZ Columns in '11: Social Marketing, Metrics, and More

clickz-square-logo Dec 30, 2011 - And lessons in leadership from Steve Jobs. Comments

CRM and Digital Convergence: Trends for 2012

databaseasia1 Dec 23, 2011 - The convergence of CRM and digital marketing could possibly be the most exciting thing ever. Here are eight reasons to be optimistic about 2012. Comments

Pura Vida: 7 Marketing Lessons From Costa Rica

Dec 23, 2011 - A strong ethos for customer service and a passion for the good life are a recipe for success. Comments

The Case for Dropping 'Social'

Nov 30, 2011 - In marketing, your ability to interrupt has been replaced by your opportunity to participate. Comments

5 Ways to Reinvent the AOR for the Digital Age

Oct 17, 2011 - Agencies of record must move from "complain mode" to thrive mode. Here's how. Comments

Seth Solomons Leaves Digitas to Helm Publicis CRM Shop

sethsolomons Oct 11, 2011 - Agency will be based in NYC with seven full-time staff and a small army of consultants. Comments

It's Cloudy Out There

cloud Sep 5, 2011 - Trust the Cloud and the force will be with you. Here's how to get started. Comments

Mobile Measurement - 63% Admit to Flying Blind

Aug 10, 2011 - Why aren't mobile marketers held to a similar level of analytics rigor as other marketers? Comments

How Email Can Drive Conversions on Group Purchase Sites

funshare-group-buying Aug 5, 2011 - Consider these three ways to nurture loyal customers that will keep buying on your site. Comments

Digital Efforts That Draw a Crowd

Aug 4, 2011 - Brands can use crowdsourcing to encourage consumers to actively participate in the creation of digital materials. Comments

7 Radical Disruptions to Business

Aug 1, 2011 - Trends that rocked business as we know it. Comments

Social Media Beyond Marketing

Jul 27, 2011 - Redefining social as a way of life, and what this means for your business. Comments

3 B2C Marketing Tactics to Improve Your B2B Newsletter

Jul 27, 2011 - How to create newsletters your readers will be more likely to read, retain, and value. Comments

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