CRM

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The Power of CRM for Solo Professionals, Consultants, and Experts

Mar 10, 2014 - A detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for better branding. Comments

Who Should Own My Data Management Platform?

data-management-shutterstock-147256514 Mar 5, 2014 - Mapping out the pros and cons of data management platform (DMP) ownership - an ad tech dilemma for marketers in China. Comments

Why a Small Athletic Sportswear Company Doesn’t Want Customers

leads-shutterstock-165694019 Feb 27, 2014 - Small business owners spend too much time trying to make a direct sale. What smart marketers do is focus on generating qualified leads and nurturing those leads with information that's useful to them. Comments

CEM vs CRM: Which Platform Is Better?

cemcrm Feb 24, 2014 - Explaining the difference between customer engagement management (CEM) and customer relationship management (CRM) for marketers. Comments

Your Small Data Just Sucks

crm-shutterstock-121629106 Feb 19, 2014 - As marketers struggle with all of the new tools, we need to review the most fundamental component of marketing, yet one of the most overlooked - quality information, our small data. Comments

Learning From the Super Bowl and the NFL About CRM

shutterstock-159960029 Feb 10, 2014 - How the NFL treats its team owners can give insight into how small businesses should tackle customer relationship management. Here are five tips. Comments

Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?

Internet of Things Feb 6, 2014 - How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of agency leaders their thoughts. Comments

A Beginner’s Guide to E-Commerce Retargeting

vizurychart Feb 4, 2014 - Five ways advertisers are using remarketing to drive performance, including monitoring the recency, frequency, and expected monetary value of users. Comments

A Sign-Up Is Not a Customer -- 4 Ways to Rethink Conversion

conversion-funnel-strategies Feb 3, 2014 - By focusing on conversation rates, marketers risk losing sight of the original intent. Consider the onboarding approach, made simple with these four tips. Comments

The 3 Phases of Building an Online Marketing Funnel in China

conversion-funnel-strategies Jan 27, 2014 - The phases of building an online marketing funnel, with examples from major online travel portals in China. Comments

Advice From a Sales Guy: Why CRM Fails for Many Companies

shutterstock-159960029 Jan 27, 2014 - CRM software shouldn't be expected to boost revenue or fix sales, but instead can be an ideal complement to an already existing great sales engine. Comments

5 Keys to Sales and Marketing Alignment

shutterstock-144078886 Jan 23, 2014 - There's often a rivalry between sales and marketing, but it's important to align the two groups to ensure business success -- and marketing automation can help. Comments

7 Ways CRM Will Help You Prepare for Christmas 2014

shutterstock-159960029 Jan 13, 2014 - It's a new year and now is the time to focus and determine your marketing plan for 2014 overall, but especially in regard to leveraging CRM better in your business. Comments

AXA Indonesia: Digital Plans for 2014 [Video]

axa Jan 5, 2014 - Ari Fadyl, AXA Indonesia exec shares the financial services firm's new year resolutions in this video interview. Comments

The Role of CRM in Delighting & Surprising Customers

online-shopping Dec 16, 2013 - Customer Relationship Management (CRM) is so much more than a customer list and knowing a few birthdays and zip codes. Columnist Ramon Ray makes the case for CRM in building loyalty through delightful customer experiences. Comments

6 Steps to Boost Holiday Sales per Customer with CRM Software

shutterstock-159960029 Dec 2, 2013 - Although a few 2013 holidays have passed, it's not too late to leverage the power of CRM and capture added sales for the rest of the holiday shopping season. Comments

4 Ways CRM Software Works for Old School (Offline) Marketing

Figures cut out of paper showing collaboration Nov 18, 2013 - When we think about CRM software, we immediately think of content and digital marketing. However, CRM tools are incredibly beneficial to offline marketers, as well. Comments

11 Tips for Preparing Enhanced Site Tracking During a Website Redesign

Website Quality Sep 19, 2013 - Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking. Comments

More Effective Data Solutions: Bridging CRM and Digital Marketing

customers Sep 9, 2013 - Integrating longstanding marketing practices with new customer communication channels. Comments

FirstRain Integrates Analytics and Collaboration for Salesforce.com

firstrainsalesforce Apr 24, 2013 - The move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that data within their existing Salesforce workflow. Comments

Playing Around With the Customer Relationship

aeromexfeatured Feb 4, 2013 - What does gamification mean for customer relationships? Comments

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