CRM

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5 Keys to Sales and Marketing Alignment

Jan 23, 2014 - There's often a rivalry between sales and marketing, but it's important to align the two groups to ensure business success -- and marketing automation can help. Comments

7 Ways CRM Will Help You Prepare for Christmas 2014

shutterstock-159960029 Jan 13, 2014 - It's a new year and now is the time to focus and determine your marketing plan for 2014 overall, but especially in regard to leveraging CRM better in your business. Comments

AXA Indonesia: Digital Plans for 2014 [Video]

axa Jan 5, 2014 - Ari Fadyl, AXA Indonesia exec shares the financial services firm's new year resolutions in this video interview. Comments

The Role of CRM in Delighting & Surprising Customers

online-shopping Dec 16, 2013 - Customer Relationship Management (CRM) is so much more than a customer list and knowing a few birthdays and zip codes. Columnist Ramon Ray makes the case for CRM in building loyalty through delightful customer experiences. Comments

6 Steps to Boost Holiday Sales per Customer with CRM Software

shutterstock-159960029 Dec 2, 2013 - Although a few 2013 holidays have passed, it's not too late to leverage the power of CRM and capture added sales for the rest of the holiday shopping season. Comments

4 Ways CRM Software Works for Old School (Offline) Marketing

Figures cut out of paper showing collaboration Nov 18, 2013 - When we think about CRM software, we immediately think of content and digital marketing. However, CRM tools are incredibly beneficial to offline marketers, as well. Comments

11 Tips for Preparing Enhanced Site Tracking During a Website Redesign

Website Quality Sep 19, 2013 - Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking. Comments

More Effective Data Solutions: Bridging CRM and Digital Marketing

customers Sep 9, 2013 - Integrating longstanding marketing practices with new customer communication channels. Comments

FirstRain Integrates Analytics and Collaboration for Salesforce.com

firstrainsalesforce Apr 24, 2013 - The move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that data within their existing Salesforce workflow. Comments

Playing Around With the Customer Relationship

aeromexfeatured Feb 4, 2013 - What does gamification mean for customer relationships? Comments

A Not-So-Unique Definition of Big Data

big-data Jan 30, 2013 - Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Comments

Adometry and LiveRamp Meld to Offer Offline-Online Data

Nov 27, 2012 - Direct response marketers spend a lot of time trying to analyze whether their online ad campaigns are getting people to click and buy. But linking these efforts to transactions that happen on the sales floor remains difficult. Comments

Luxury Brands and Dead Puppies

4seasonsfeatured Nov 7, 2012 - Websites and other aspects of digital marketing have long been something of a tug-of-war between function and form. Consider these 10 tips to find the balance. Comments

Facebook, Twitter, and CRM: Achieve Escape Velocity

Aug 29, 2012 - As you push past social media marketing and into social CRM, you must take a look at your tools, your team, and your strategy. Comments

Marketing Lessons From Queen Elizabeth II's 60-Year Reign

Jun 28, 2012 - How a great voice-of-the-customer program drives the queen's strategy, communications, and branding. Comments

Avoid the ISP War on Graymail

Jun 20, 2012 - Four tips for marketers to ensure their email messages get delivered. Comments

Digital Marketing Attribution: Tapping the Data Disruption

May 29, 2012 - To make accurate budgeting decisions, marketers need to take into account multi-channel, multi-touch purchasing cycles. Here are two examples of how attribution could work for you. Comments

Dissecting the Social Media 'Like'

socialmedialike May 24, 2012 - Why do people like things to begin with? Consider this framework for your marketing strategy. Comments

LBS Opportunities for Casino Marketers in Macau

Mar 30, 2012 - Optimize your CRM campaign with these location-based tactics. Comments

2012: The Rise of Social Business in Asia?

socialbusiness Mar 26, 2012 - How marketers can help play a lead role in preparing an organization for social business. Comments

Toning Your Marketing Automation Core

Mar 26, 2012 - Four signs that your marketing database needs strengthening. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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