cross-platform

2016

Will 2016 Be The Year of Cross-Channel Synergy?

Jul 22, 2015 - Few marketers today are capitalizing on opportunities to deliver unique, data-driven experiences across channels. Will 2016 be the year of cross-channel synergy and optimization? Comments

Cross-Device Targeting: A Fairy Tale Idea

multiple-devices-june Jul 2, 2015 - Cross-device targeting is evolving but still remains in its early stages. Comments

The Realities of Cross-Device Marketing in a Mobile Driven World: Part I

multi-device Jun 1, 2015 - APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Comments

AOL Allows Advertisers To Target App Users

new-aol-logo May 19, 2015 - Right after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute the effect of other mediums on those campaigns. Comments

More Bang for Your Mobile Ad Buck

mobile-revenue Apr 29, 2015 - The key to getting the most out of your mobile dollars is in cross-device targeting and attribution. Comments

Twitter Partners With Google to Boost Attribution Capabilities

twitter-logo Apr 28, 2015 - To improve attribution, Twitter announced a new partnership with Google. The platform has also reached an agreement to acquire TellApart, a company that provides retargeting across devices. Comments

The Versatile Faces of Social Media

social-data-understand Apr 15, 2015 - Social media is continuously evolving and so marketers must develop strategic ways to manage their efforts across the varied platforms. Comments

6 Questions to Ask Your Programmatic Audience Targeting Partner

question-heads Mar 17, 2015 - Before you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best of its ability. Comments

Bing Ads to Combine All Device Targeting on March 23: Are You Ready?

Bing Ads logo Mar 11, 2015 - The introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prepared? Comments

Havas and NewsCred Partner to Source Content From Major News Publications

havas-logo Feb 18, 2015 - Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Comments

Winning the Battle Between Bricks and Clicks

online-offline-o2o Jan 18, 2015 - By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world. Comments

Ad Extensions: Post-Holiday Decorating Pays Off

search-marketing-1 Jan 8, 2015 - Combining different ad extensions in your campaigns could make the difference between a so-so campaign and a high-performing one. Comments

The Year in Content: 2015 Predictions for Content Marketing Domination

shutterstock-153218306 Dec 16, 2014 - What will rule the content marketing space in the next year, and will you be ready to take full advantage when the time comes? Comments

Approaching Seasonal Selling for Advertising Effectiveness That Lasts

holiday-planning-checklist Dec 2, 2014 - A look at how to counter the noise and sustain the wins of Black Friday and Cyber Monday. Comments

Query Trends: The Key to Timing Your Ads Perfectly and Increasing ROI

stopwatch-its Nov 13, 2014 - By taking a good look at query trends across devices, marketers have a better chance of delivering a good return on investment. Comments

Connected TV Usage Opens the World to Screen Equality

tvshopper Nov 4, 2014 - As connected TV gains momentum, marketers must work to keep up with the industry and embrace the medium. Comments

From Browsers to Buyers With Payment Technology

epayments-istock-000015237253medium Oct 23, 2014 - There are many payment technologies and functionalities that exist to make consumers' lives easy and encourage them to trust your brand. Make sure you are using these to increase your conversions. Comments

How Social Media Is Reviving the Teaser Campaign

Social Media Sharing Oct 16, 2014 - Teaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest. Comments

The Importance of Repurposing Content

content-marketing-megaphone Oct 15, 2014 - Repurposing content, meaning changing its format and the audience to which its targeted, can help you maximize your resources and increase the effect of your content marketing efforts. Comments

Advertisers Seek Sleeker Alternatives to YouTube

video-streaming-shutterstock-99918575 Oct 13, 2014 - Video strategists from Story Worldwide, eMarketer, and A&E Network agree that YouTube is king when it comes to video marketing, but continue to search for opportunities on newer platforms. Comments

Q&A: Expedia's Noah Tratt

ClickZ Live Mobile App Oct 2, 2014 - In advance of his session at ClickZ Live Chicago, Expedia's Noah Tratt shares how his global brand is tackling the challenges of cross-platform, multi-screen marketing. Comments

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