Jan 28, 2015 - With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fast-growing young user base. Comments
Jan 14, 2015 - Newcastle's new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger brands with bigger ad spend. Comments
Dec 4, 2014 - Coca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Comments
Sep 17, 2014 - Data gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Comments
Aug 15, 2014 - At her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. Comments
May 27, 2014 - There's a growing community of crowdsourced remote usability testing options avaiable for marketers. Here are six of the top tools. Comments
May 16, 2014 - Social networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Comments
Dec 14, 2010 - Digital trends that will take off in 2011 – who will be the brand marketers to embrace them? Comments
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT