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Data Must Drive Your 2015 Digital Marketing Planning

Sep 17, 2014 - Data gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Comments

Social Engagement Comes in Many Forms [#CZLSF]

Social Media Sharing Aug 15, 2014 - At her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. Comments

6 Tools for Cost-Effective Website Usability Testing

Funnel May 27, 2014 - There's a growing community of crowdsourced remote usability testing options avaiable for marketers. Here are six of the top tools. Comments

Social Organic Reach Is Trending to Zero: How to Meet the Challenge

Social media May 16, 2014 - Social networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Comments

The Future of Digital for Brands in 2011... And Beyond

2011 Dec 14, 2010 - Digital trends that will take off in 2011 – who will be the brand marketers to embrace them? Comments

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