How to craft a truly personalized intent marketing campaign

Oct 27, 2015 - Creating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrate successful campaigns. Comments

How to remarket your way to a better ROI

jasperjohns-targetwith4-faces-flickr-7139617873-53b3dd2b60-z Oct 20, 2015 - Remarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ultimately earn greater ROI. Comments

How to fix a leaky lead funnel with proper scoring

funnel-neon-whirlpool-flickr-5157527557-f803922346-z Oct 15, 2015 - Marketers can successfully manage potential leads and improve lead scoring by coordinating with sales teams and optimizing integrated CRM and marketing automation technology. Comments

Optimizing search in the mobile era

yahoo-search Oct 14, 2015 - Mobile's forward momentum as the online channel of choice has created a demand for quality cross-device campaign strategies. Use these tips to optimize search marketing efforts. Comments

Yahoo Gemini slows down Q3 paid search growth

yahoo-image Oct 13, 2015 - Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid search budgets but is this just an interim trend? Comments

Does Your Brand Need a Human in the Loop?

the-real-you-social Sep 18, 2015 - Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this help or hurt brand authenticity? Comments

5 Conversion Optimization Tests to Try With Your Next Email Campaign

email-growth-profit Sep 10, 2015 - Using principles of human psychology and A/B testing, you can discover the full potential of your email marketing. Try these five conversion optimization tests on your next campaign. Comments

Desktops and Banners Still Rule the Ad Marketplace

king-queen-crown Sep 4, 2015 - These observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the future of digital marketing. Comments

The New Media Meritocracy

search-shutterstock-149015609 Jul 31, 2015 - Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. Comments

What Produced Such Huge Gains for Facebook's Mobile Growth?

infographic-q2-2015 Jul 30, 2015 - In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts. Comments

APAC’s Misplaced Expectations for Programmatic

Data pie chart Jul 21, 2015 - APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Comments

Email Is Eating Mobile

mobile-web Jul 16, 2015 - With more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lot of possible transactional value. Comments

Sweat the Small Stuff: Big Results Through Email Marketing Fundamentals

email-data-marketing Jun 8, 2015 - While big data is helpful to marketers, "little data," such as inbox placement rates and authentication results, often identifies problems faster for email marketers. Comments

Telling Stories or Delivering Messages: What Inspires You Most?

storybooks May 26, 2015 - Marketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centered on sharing. Comments

6 Steps to Finding Your Personalization Sweet Spot

content-personalization May 6, 2015 - How to calculate the return on investment on email personalization efforts. Comments

Strategic Experimentation Key to Success for LivingSocial and Refinery29

Tested May 5, 2015 - Lifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optimal engagement. Comments

The Gmail Promotions Tab: To Game or Not to Game

gmailbygoogle May 5, 2015 - The Gmail Promotions tab is a sore spot with many email marketers since it isolates branded content from a user's primary inbox. Is there any way out and should marketers even try? Comments

3 Classic Email Metrics Revisited

metrics-that-matter May 5, 2015 - Although email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best. Comments

'Jewish Tinder' Founder Gives 10 Tips to Make Social a Match for Marketers

social-sharing Apr 8, 2015 - Ten tips to make social work for your business, from JSwipe founder David Yarus. Comments

The Mother of All Holidays: Strategies for Mother's Day Search Ad Success

mothers-day Apr 2, 2015 - As we approach Mother's Day, here are some tips for search marketers to make the most of the large shopping holiday. Comments

Do You Suck at Reporting?

return-on-investment Feb 8, 2015 - Columnist Zac Martin gives his tips for better reporting on return on investment (ROI). Comments

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