In our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...
View articleDianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...
View articleNew report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insigh...
View articleYour click-through content can help you understand what people think of your ads and your content. Here’s how to understand the definition of good CTR...
View articleHow the Google Ads auction works, how Google determines which ad to show and where, and how it calculates how much you end up paying. Read More...
View articlePinterest was once part of IKEA's social strategy, but now the brand considers it to be more aligned with search and discovery. IKEA ran a successful ...
View articleThe most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...
View articleWithin our Bid Management Buyers Guide, there were some clear strengths highlighted by Acquisio customers. In particular, the platform’s core bid mana...
View articleAvocados From Mexico is back for its fourth Super Bowl and this year's campaign is its biggest yet. Just before the game, we talked to Ivonne Kinser, ...
View articleInnovative businesses are turning to customer reviews in an effort to revamp their stagnant SEO strategies. But how can reviews really help your visib...
View articleIf you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audien...
View articleCan 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...
View articleI know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Read More...
View articleWithout any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are ...
View articleOne of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...
View articleWhat makes great video content and how can brands ensure it reaches the right audience? Read More...
View articleExecs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-ba...
View articleAs an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...
View articleWhile CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it c...
View articleHow can using a "fast start" model refine the execution of your marketing strategy? Read More...
View articleOptimize your email marketing program by testing its functionality with these strategies. Read More...
View articleHow do Facebook’s ads drive search traffic? Read More...
View articleLast September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...
View articleBecause the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing yo...
View articleNative advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as exampl...
View articleMost marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments...
View articleAdvertisers are allocating more spend to retargeting than ever before, and those who aren't are missing out on aiding customers in all stages of their...
View article