VIDEO: Using Data to Localize to New Markets

Aug 9, 2015 - Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Comments

Responding to an Online Hack

ctrip-thumb Jun 3, 2015 - China's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital breakdown. Comments

Is Baidu Changing Chinese Travel Search in China

baidufeatured Nov 10, 2011 - Following Baidu's acquisition of Qunar in June, Qunar's search traffic has overtaken Ctrip as the top online travel site. Comments

China Online Travel Sector Presents Opportunities for Airlines and Hotels

chinatravel1 Aug 25, 2011 - With leisure travel expected to explode in China, will suppliers catch up with online travel agencies to meet demand for online sales? Comments

Booming E-commerce in China: 5 Implications for Online Advertising and Marketing

taobaofeatured Apr 20, 2011 - China's e-commerce is now a US$720 billion industry; with this comes a dramatic shift in online advertising. Comments

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