Customer journey

mobile-first-search

Managing the Mobile Customer Journey

Apr 23, 2015 - Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire engagement process. Comments

5 Challenging Questions to Help Close the Customer Experience Gap

Customer Apr 21, 2015 - There's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you close that gap? Comments

How Customer Engagement Campaigns Impact Customer Experience

customer-relationship Apr 17, 2015 - When a customer is engaged with a brand, they are more likely to have a positive experience with the brand overall. Here are six ways to further engage your consumers. Comments

Increase the Persuasive Momentum of Your Conversion Funnels

Funnel Apr 17, 2015 - Creating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion funnel. Comments

The Magic of The Valley

silicon-valley-magic Apr 10, 2015 - Visits to Silicon Valley can remind marketers what start-ups need to focus on in order to succeed in terms of technology and innovation. Comments

Small Bets Deliver Big Wins in Optimizing the Customer Experience

Customer Apr 8, 2015 - New technologies are allowing marketers to adopt a more experimental mindset when it comes to collecting, analyzing, and acting on their users' data. Comments

The Power of Assists: Marketing Technology Is a Team Player

team-player-assist Apr 7, 2015 - Marketing technology, and particularly marketing automation technology, can be well-suited to provide assists to the marketing team. Are you using it in this way? Comments

Testing How Personalized Content Improves Customer Experience [#CZLNY]

automated-personalization Mar 31, 2015 - In his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experience. Comments

Why Marketers Are Missing the Mark on Customer Expectations

customers Mar 31, 2015 - Because some brands have been able to achieve successful one-to-one targeted marketing, customers' expectations for communication are extremely high. So how can marketers push themselves to meet this demand? Comments

Timing Is Everything in Nurture Marketing

timing-is-everything Mar 31, 2015 - Like many things in life, timing is essential to a successful nurture marketing program. Comments

Buyer Personas and Segmentation: One Is Not Like the Other

digital-personas Mar 25, 2015 - Creating buyer personas and developing segments do not necessarily require the same processes. So what are the steps for identifying buyer personas? Comments

How "Automated Personalization" Is Curing Our Creativity Crisis

automated-personalization Mar 24, 2015 - How can automated personalization improve the placement of your content marketing and ultimately increase conversions? Comments

It Can Be Hard to Shift a Habit

daily-routine-habit Mar 19, 2015 - What does it take to break consumers of their shopping habits and move them to your brand? Comments

The Internet of Things & the Future of Digital Experience Management

Internet of Things Mar 12, 2015 - A new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journey together. Comments

Delivering Great Customer Experiences

Customer Mar 11, 2015 - To truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Comments

It’s the End of the Retail World as We Know It

o2o-feeling-and-looking Mar 5, 2015 - Retail businesses not yet engaging in online platforms need to catch up, and quickly. Trade is in our bones. Comments

3 Ways You Can Improve Landing Page Testimonials

testimonial Mar 3, 2015 - Positive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasing their effectiveness. Comments

RIP Mass Marketing - Long Live 1:1 at Scale

personalization Feb 24, 2015 - Customers want to be targeted with an individual approach, and automation technology can help marketers achieve this if used properly. Comments

Using Web Analytics to Identify Critical Behaviors in Converting Prospects Into Leads

shutterstock-169085528-trends Feb 6, 2015 - Web analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site. Comments

Marketing and Sales to Merge in 3 Years

sales-marketing-aligned Feb 5, 2015 - A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future. Comments

Marketing Resolutions – How to Build a Better Customer Experience

Customer Jan 29, 2015 - As you plan your marketing strategies for the rest of the year, make sure you begin by focusing on the customer experience. Comments

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