Customer journey


Beacons unlock real-time mobile research: are you ready to connect?

Oct 12, 2015 - The efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for automated mobile technology. Comments

4 ways to create personalized marketing messages

mobile-email Oct 12, 2015 - One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personalized email marketing campaigns. Comments

Email interaction: tell it like it is

shutterstock-208347706-translation Oct 6, 2015 - One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be used to enhance the customer experience. Comments

How Asia Leads Innovative Shopping Experiences

shutterstock-147642644 Oct 5, 2015 - Innovation in Asia has resulted in retailers creating e-commerce environments that can cater to consumers' needs, in order to yield positive and ultimately profitable user experiences. Comments

What Is Your Client Really Asking?

client-question-shutterstock-249909052 Oct 5, 2015 - As advertising authorities, it's important to know that the ability to comprehend the subtext of clients’ concerns and questions makes it easier to find effective solutions. Comments

There Is No Mobile Experience: The Key to Understanding Mobile Data

mobile-map-shutterstock-120085516 Oct 1, 2015 - An Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now so omnipresent that there are many different experiences. Comments

How to Use Data to Find New Markets

global-markets Sep 30, 2015 - Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. Comments

Listening To Your Customers: A Kind Of Different Intent Data

customerdata Sep 30, 2015 - Consumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just what they do, but who they are. Comments

5 Ways to Increase Engagement with Interactive Content

social-interaction Sep 29, 2015 - Interactive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes, calculators and interactive assessment tools. Comments

3 Tips for Mapping the Customer Journey

map-shutterstock-101877298 Sep 22, 2015 - Use these three insights for visualizing, designing and mapping out the customer journey in order to effectively increase engagement across multiple channels and platforms. Comments

5 Elements to Move from Segmentation to Personalization

personalization Sep 16, 2015 - By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience. Here are five ways to achieve this. Comments

Using Social Listening for Integrated Insights

consumer-insight Sep 15, 2015 - Here's a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Comments

Your Mobile-Only Customer Experience Guidebook

shutterstock-234409663-buy-buttons Sep 3, 2015 - Portable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy by improving the customer experience. Comments

Content Through the Marketing Funnel

funnel-rainbow Aug 13, 2015 - LinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships. Comments

VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

lenovo-logo-orange Aug 10, 2015 - An always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. Comments

Optimize the Buyer Journey with Respectful Retargeting

new-retargeting Jul 30, 2015 - Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more consumer behaviors into consideration. Comments

Back to the Future With Email

email-mobile Jul 23, 2015 - Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Comments

The Micro-Moments of B2B

customerjourney Jul 23, 2015 - The proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consumers then leads to more conversions. Comments

Truffle Pig: The Natural Evolution of Agency and Social?

truffle-pig-logo Jul 13, 2015 - Truffle Pig, the partnership between Snapchat, WPP, and Mail Online, had everyone talking at Cannes. CEO Alexander Jutkowitz tells ClickZ Truffle Pig's recipe for success. Comments

Offline Is the New Online

omnichannel-subway Jul 9, 2015 - Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumers’ lead. Comments

Siam Commercial Bank Turns to Stickers for Brand Engagement

line-stickers-nong-easy-set-4-yeah Jul 7, 2015 - A cute purple monkey has little to do with a major financial institution. However, Siam Commercial Bank has seen success on Line with its playful Nong Easy stickers. Comments

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