Customer journey


One profile to serve them all: how a unified customer view drives mar-tech bliss

Nov 24, 2015 - In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhancing the customer journey. Comments

Technology and innovation open new opportunities for O2O retail, starting in Asia

google-eddystone-overall-graphic-070915 Nov 22, 2015 - New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force within the retail marketing sphere. Comments

How Mondelēz International keeps Oreo dynamic with fearless marketing

orea-family Nov 17, 2015 - Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistently remain ahead of the marketing curve. Comments

The art and science behind creating magic mobile moments

magic-mobile-flickr-5034204552-edb2a33f73-o-1 Nov 16, 2015 - As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by catering to users' immediate needs. Comments

Welcome to the new era of B2B video

watching-video Nov 12, 2015 - Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even rival the quality of B2C ads. Comments

The 4 keys to marketing success in 2016

future-holds-success-flickr-13903392000-a8eb8c4a5c-o Nov 12, 2015 - If expectations from today's consumers are any indication of future demands in 2016, then marketers can prepare to fulfill these needs by employing these four tactics. Comments

4 E.A.S.Y opportunities you must master before 2016

easy-st-flickr-569593575-4c368e5f9d-z Nov 11, 2015 - Creating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016. Comments

Separating the 'what' from the 'how' in digital marketing

why-how-google-images Nov 10, 2015 - Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their content will reach targeted audiences. Comments

5 keys to success with triggered email campaigns

pulling-the-trigger Nov 9, 2015 - The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more conversions than BAU messages. Comments

Understanding the customer: how to improve the perception of mobile video ads

watching-mobile Nov 3, 2015 - Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content that consumers will appreciate. Comments

Avoid the one digital marketing mistake that will alienate your customers

shark-bait-flickr-14663970488-cdaf2741b6-z Nov 3, 2015 - This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent delivery of valuable content. Comments

How to use mobile as a bridge between digital and physical

bridge-flickr-8678102574-773d88fa42-z Nov 2, 2015 - The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer journey and drive sales? Comments

Frequency matters: 5 keys to finding the 'Goldilocks Zone'

goldilocks-zone Oct 28, 2015 - Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your messages this holiday season. Comments

3 ways organizations can improve digital strategy

rupa-rajamani-czlsg Oct 26, 2015 - Organizational support from the top down, content marketing and mobile are three steps to a successful digital strategy, said experts at ClickZ Live Singapore. Comments

The real value of loyalty programs: data

loyalty-flickr-8256427128-417c4c04d0-z Oct 26, 2015 - Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a diverse scope of customer data. Comments

Setting up email CRM to drive the purchase journey

drive-flickr-21064361398-a74abd4e0e-z Oct 20, 2015 - As CRM makes a comeback, here are five tips for setting up strong, foundational systems and data to drive and engage consumers towards e-commerce. Comments

Why micro moments will require mobile magic

magic-wizard-of-oz Oct 19, 2015 - Micro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of magical mobile innovation. Comments

Beacons unlock real-time mobile research: are you ready to connect?

beacons-sports-media-smartphone Oct 12, 2015 - The efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for automated mobile technology. Comments

4 ways to create personalized marketing messages

mobile-email Oct 12, 2015 - One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personalized email marketing campaigns. Comments

Email interaction: tell it like it is

shutterstock-208347706-translation Oct 6, 2015 - One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be used to enhance the customer experience. Comments

How Asia Leads Innovative Shopping Experiences

shutterstock-147642644 Oct 5, 2015 - Innovation in Asia has resulted in retailers creating e-commerce environments that can cater to consumers' needs, in order to yield positive and ultimately profitable user experiences. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.