customer service

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Woolworths Pulls #FreshInOurMemories Picture Generator Amid Consumer Backlash

Apr 15, 2015 - Iconic Australian brand Woolworths has closed a website commemorating the 100-year anniversary of Australia's World War I involvement, after social media users accused it of profiting from war. Comments

The Art of 'Brandmance' for Customer Loyalty

romance-customer-loyalty Apr 13, 2015 - All the best love stories start with a lot of romance, and developing brand loyalty is no different. Comments

Why eBay and Amazon Will Redefine Local Commerce

local-ecommerce Apr 8, 2015 - The two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Comments

The Future of Content: Predictive Personalization

content-personalization Mar 23, 2015 - The future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targeted ad content. Comments

It Can Be Hard to Shift a Habit

daily-routine-habit Mar 19, 2015 - What does it take to break consumers of their shopping habits and move them to your brand? Comments

Delivering Great Customer Experiences

Customer Mar 11, 2015 - To truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Comments

3 Ways You Can Improve Landing Page Testimonials

testimonial Mar 3, 2015 - Positive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasing their effectiveness. Comments

Down With the Expert, Up With the Customer

Customer Feb 19, 2015 - Your customers are the ones you should really be listening to when it comes to taking advice about what works for your marketing strategies. Comments

How to Build Organic Growth Organically in Social Media

social-sharing-group Feb 2, 2015 - These three tips can help you build an organic community in social media through non-paid efforts. Comments

Marketing Resolutions – How to Build a Better Customer Experience

Customer Jan 29, 2015 - As you plan your marketing strategies for the rest of the year, make sure you begin by focusing on the customer experience. Comments

5 Ways to Turn Customer Obsession Into Marketing ROI

roi-increase Jan 27, 2015 - In order to boost your company's return on investment, make sure you are focused on your customers' satisfaction. Comments

3 Practical Tips for Improved Social Customer Care

Customer Jan 14, 2015 - These three tricks can help you enhance your social customer care, one of the touch points with the potential to create the most conversations among consumers. Comments

The Extra Mile: Customer Service and the Sharing Economy

customers Dec 17, 2014 - With the growth of the sharing economy, brands must be ready to respond to customers' grievances and issues in a timely manner, or face losing valuable market share. Comments

5 Ways to Make Your Online Store More Social

5-ways-to-make-your-online-store-more Dec 10, 2014 - As the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Comments

Is the Internet of Things Bringing Us Closer to the Life of the Jetsons?

jetsons Dec 9, 2014 - As the Internet of Things continues to evolve, what can we as marketers look forward to in 2015? How will the growth of wearables and connected devices help boost engagement with consumers? Comments

Building Customer Loyalty With Social Media

customer-loyalty Nov 19, 2014 - Beyond awareness and acquisition, you can measurably build your business using social media. Comments

Victoria’s Secret’s "Perfect Body" Campaign Is Far From Perfect

body-by-victoria-bras-supersoft-sexy-comfort-victoria-s-secret Nov 10, 2014 - The lingerie brand’s "Perfect Body" campaign prompted an angry reaction on Twitter. What could the company have done to avoid the backlash? Comments

5 Ways to Create Marketing Magic

marketing-magic Nov 7, 2014 - When you don't have a lot of time and can't spend a lot of money, these five ways can help boost your marketing efforts. Comments

Implicit Profiling: The Truth Serum for Customers and Prospects

truth-profiling Nov 5, 2014 - Using implicit profiling can help marketers learn what buyers really need before someone on the sales team engages them. Comments

People, Product, and Technology: Planning for 2015

2015-calendar Nov 3, 2014 - As the new year approaches, it's important to create a simple, strategic plan so that your entire company can be on the same page. Comments

The Customer Experience Is Key, in Every Channel and at Every Interaction

customers Oct 31, 2014 - Hard-sell advertising messages don't cut it in today's multimedia messaging universe. Instead, meet your customers where they live. Comments

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