How Kraft Harnessed Data to Transform Marketing

How Kraft Harnessed Data to Transform Marketing

9y Melanie White

How Kraft Harnessed Data to Transform Marketing

A Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Read More...

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Dos and Don’ts of Becoming a Successful Data-Driven Marketer

Dos and Don’ts of Becoming a Successful Data-Driven Marketer

9y Melanie White

Dos and Don’ts of Becoming a Successful Data-Drive...

Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Read More...

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New Havas Brand to Drive More Than $70M in Data-Related Revenue

New Havas Brand to Drive More Than $70M in Data-Related Revenue

9y Yuyu Chen

New Havas Brand to Drive More Than $70M in Data-Re...

The ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia....

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Nike Uses Wearable Data to Recreate "Your Year"

Nike Uses Wearable Data to Recreate "Your Year"

9y Emily Alford

Nike Uses Wearable Data to Recreate "Your Year"

Nike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable acro...

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Retailers Could Deploy Beacons in New Ways in 2015

Retailers Could Deploy Beacons in New Ways in 2015

9y Yuyu Chen

Retailers Could Deploy Beacons in New Ways in 2015

Industry experts anticipate that beacon marketing will rise in popularity in 2015. So how can marketers leverage the rich amount of data beacons provi...

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Spotlight On: Pandora's Jack Krawczyk

Spotlight On: Pandora's Jack Krawczyk

9y Mike O'Brien

Spotlight On: Pandora's Jack Krawczyk

The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it e...

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4 Trends in Demand Generation for 2015

4 Trends in Demand Generation for 2015

9y ClickZ News Staff

4 Trends in Demand Generation for 2015

In the coming year, marketing will continue to evolve, while data will be more important than ever. Read More...

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Brands Increasingly Choose Data Ownership

Brands Increasingly Choose Data Ownership

9y Mike O'Brien

Brands Increasingly Choose Data Ownership

By bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total c...

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The Internet of Things Could Wreak Havoc on Industry Standards

The Internet of Things Could Wreak Havoc on Industry Standards

9y Emily Alford

The Internet of Things Could Wreak Havoc on Indust...

The recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight int...

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Pinterest to Focus on "Intent" Data

Pinterest to Focus on "Intent" Data

9y Melanie White

Pinterest to Focus on "Intent" Data

Pinterest is enhancing its Promoted Pins offering by broadening its data pool. The move is hoped to provide better targeting options for advertisers. ...

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VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo

VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo

9y ClickZ News Staff

VIDEO: Data Has Transformed Marketing Into Era of ...

ClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova. Read More...

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Wearables: A Double-Edged Sword

Wearables: A Double-Edged Sword

9y Yuyu Chen

Wearables: A Double-Edged Sword

Wearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will...

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Data's Role in Music and Marketing

Data's Role in Music and Marketing

9y Mike O'Brien

Data's Role in Music and Marketing

Platforms like Pandora, Spotify, and Shazam know a lot about their millions of users. How does this vast amount of data impact the relationship betwee...

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IAB: Marketers Eager to Optimize Data Tools [Study]

IAB: Marketers Eager to Optimize Data Tools [Study]

9y Emily Alford

IAB: Marketers Eager to Optimize Data Tools [Study...

A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolset...

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Steal This: How Competitive Intelligence Can Help You Win More Customers

Steal This: How Competitive Intelligence Can Help You Win More Customers

9y ClickZ News Staff

Steal This: How Competitive Intelligence Can Help ...

These five key competitive intelligence metrics can help your business stay ahead of the curve. Read More...

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How Is Data Changing Programmatic Buying?

How Is Data Changing Programmatic Buying?

9y Mike O'Brien

How Is Data Changing Programmatic Buying?

As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective...

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ClickZ Is Not as Fun as Katy Perry

ClickZ Is Not as Fun as Katy Perry

9y Mike O'Brien

ClickZ Is Not as Fun as Katy Perry

A company that turns language into data files, Relative Insight, analyzed ClickZ's Twitter feed and then compared it to that of the platform's most-fo...

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Obama's Privacy Policy Might Be Bad for Marketers

Obama's Privacy Policy Might Be Bad for Marketers

9y Emily Alford

Obama's Privacy Policy Might Be Bad for Marketers

In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might com...

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What Does Big Data Mean for the Internet of Things?

What Does Big Data Mean for the Internet of Things?

9y Mike O'Brien

What Does Big Data Mean for the Internet of Things...

As the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who belie...

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How Can You Make Your Big Data "Smarter"?

How Can You Make Your Big Data "Smarter"?

9y Yuyu Chen

How Can You Make Your Big Data "Smarter"?

Data specialists from Vizeum, Havas, and DigitasLBi share their advice on how to segment and test big data in order to make better-informed marketing ...

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Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

9y Emily Alford

Spotlight On: Jason Kodish, Global Data Scientist,...

We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marke...

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A Good Content Strategy Is Like a Healthy Diet

A Good Content Strategy Is Like a Healthy Diet

9y ClickZ News Staff

A Good Content Strategy Is Like a Healthy Diet

Choose from each of the "food groups" for a balanced content strategy. Calories, for example, are similar to content data: quantifiable information ab...

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The Home Depot Rocks Social Media [Study]

The Home Depot Rocks Social Media [Study]

9y Mike O'Brien

The Home Depot Rocks Social Media [Study]

Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...

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YP Data Helps National Brands Go Local

YP Data Helps National Brands Go Local

9y Emily Alford

YP Data Helps National Brands Go Local

YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search o...

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Big Data and the CMO: Only the Tech-Savvy Survive

Big Data and the CMO: Only the Tech-Savvy Survive

9y Emily Alford

Big Data and the CMO: Only the Tech-Savvy Survive

As chief marketing officers (CMOs) spend more of their budgets than ever before on data and technology, the line between CMO and chief intelligence of...

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ClickZ Content Takeover Day One: A Look at What's Coming Up

ClickZ Content Takeover Day One: A Look at What's Coming Up

9y Melanie White

ClickZ Content Takeover Day One: A Look at What's ...

ClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there! Read More...

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Data, Data, Data: January 27-29 - Editorial Schedule Revealed

Data, Data, Data: January 27-29 - Editorial Schedule Revealed

9y Claire Light

Data, Data, Data: January 27-29 - Editorial Schedu...

Over the course of three days, ClickZ will bring you in-depth analysis, exclusive interviews, and expert commentary on the current state and future ou...

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