Why Location-Based Emails Are So Important for Your Brand

Why Location-Based Emails Are So Important for Your Brand

9y Mike O'Brien

Why Location-Based Emails Are So Important for You...

Location-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to str...

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Lessons From the High-Stakes World of Political Email

Lessons From the High-Stakes World of Political Email

9y Emily Alford

Lessons From the High-Stakes World of Political Em...

ClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes l...

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Email Strategy Changes Lives for Nonprofits

Email Strategy Changes Lives for Nonprofits

9y Emily Alford

Email Strategy Changes Lives for Nonprofits

For most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time...

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Adding the Wow Factor to an Email Strategy

Adding the Wow Factor to an Email Strategy

9y Yuyu Chen

Adding the Wow Factor to an Email Strategy

Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Read More...

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Are Social Logins the Future of Segmentation?

Are Social Logins the Future of Segmentation?

9y Emily Alford

Are Social Logins the Future of Segmentation?

Some websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based...

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5 Keys to Building a Quality Email List

5 Keys to Building a Quality Email List

9y Chris Frasier

5 Keys to Building a Quality Email List

When it comes to your email lists, quantity is good, but quality is better. Read More...

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Building Consumer Loyalty With Email Rewards Programs

Building Consumer Loyalty With Email Rewards Programs

9y Yuyu Chen

Building Consumer Loyalty With Email Rewards Progr...

Tangible benefits and customized content are the pillars of a successful email rewards program. Read More...

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Are Your Subject Lines Strong Enough?

Are Your Subject Lines Strong Enough?

9y Yuyu Chen

Are Your Subject Lines Strong Enough?

Tips for creating attention-grabbing subject lines in an email using keywords. Read More...

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Rescue Your Sales With Cart Abandonment Emails

Rescue Your Sales With Cart Abandonment Emails

9y Aaron Broder

Rescue Your Sales With Cart Abandonment Emails

Almost seven out of 10 shopping carts get abandoned by consumers. Using cart abandonment emails effectively can help drive lost shoppers back to the c...

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Brands Use GIFs to Make Their Emails Pop

Brands Use GIFs to Make Their Emails Pop

9y Mike O'Brien

Brands Use GIFs to Make Their Emails Pop

As people's inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs a...

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6 Steps to Finding Your Personalization Sweet Spot

6 Steps to Finding Your Personalization Sweet Spot

9y Chris Frasier

6 Steps to Finding Your Personalization Sweet Spot

How to calculate the return on investment on email personalization efforts. Read More...

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Nissan Simplifies Testing While Amping Up Segmentation

Nissan Simplifies Testing While Amping Up Segmentation

9y Emily Alford

Nissan Simplifies Testing While Amping Up Segmenta...

When Nissan's newsletter wasn't eliciting click-through or driving engagement, the brand launched a radical year-long testing strategy that measured u...

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Behavior-Triggered Email Campaigns Win and Keep Customers

Behavior-Triggered Email Campaigns Win and Keep Customers

9y Chris Frasier

Behavior-Triggered Email Campaigns Win and Keep Cu...

A look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue. Read More...

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Missing Customers Aren't Always Lost: Winback Strategies for the MIA

Missing Customers Aren't Always Lost: Winback Strategies for the MIA

9y Emily Alford

Missing Customers Aren't Always Lost: Winback Stra...

ClickZ spoke with email marketing strategists from Office Depot and Black Lapel about best practices for engaging with customers who have stopped open...

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Should Email Marketers Worry About IBM Verse?

Should Email Marketers Worry About IBM Verse?

9y Derek Harding

Should Email Marketers Worry About IBM Verse?

Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Read More...

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Less Is More: Simple Data Serves Killer Email Marketing

Less Is More: Simple Data Serves Killer Email Marketing

9y Mike O'Brien

Less Is More: Simple Data Serves Killer Email Mark...

Though marketers have access to a wealth of consumer data, many of them leverage the most basic data sets, such as birthdays and purchase histories, f...

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Can Social Help Grow Email Campaigns - or Is It Vice Versa?

Can Social Help Grow Email Campaigns - or Is It Vice Versa?

9y Mike O'Brien

Can Social Help Grow Email Campaigns - or Is It Vi...

Many marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding...

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Strategic Experimentation Key to Success for LivingSocial and Refinery29

Strategic Experimentation Key to Success for LivingSocial and Refinery29

9y Emily Alford

Strategic Experimentation Key to Success for Livin...

Lifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optim...

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How Friendly's Made BFFs Through Email

How Friendly's Made BFFs Through Email

9y Mike O'Brien

How Friendly's Made BFFs Through Email

After renovating restaurants and holding subsequent reopening celebrations, Friendly's realized how much its emails resonate with the "BFFs" who recei...

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8 Email Lessons in the Art of the Winback Campaign

8 Email Lessons in the Art of the Winback Campaign

9y Chris Frasier

8 Email Lessons in the Art of the Winback Campaign

Here are eight pointers to make sure you never have to say goodbye to a good customer. Read More...

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The Gmail Promotions Tab: To Game or Not to Game

The Gmail Promotions Tab: To Game or Not to Game

9y Emily Alford

The Gmail Promotions Tab: To Game or Not to Game

The Gmail Promotions tab is a sore spot with many email marketers since it isolates branded content from a user's primary inbox. Is there any way out ...

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3 Classic Email Metrics Revisited

3 Classic Email Metrics Revisited

9y Jim Davidson

3 Classic Email Metrics Revisited

Although email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best. Read More...

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Save the Date: 'One-Stop Digital' for Email Marketers

Save the Date: 'One-Stop Digital' for Email Marketers

9y Jenny Howgate

Save the Date: 'One-Stop Digital' for Email Market...

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on all things email marketing and...

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