Senior Ad Exec Dev Patel Leaves Yahoo
Display Advertising

Senior Ad Exec Dev Patel Leaves Yahoo

15y Zachary Rodgers

Senior Ad Exec Dev Patel Leaves Yahoo

A well-regarded steward of Yahoo's advertising products departs. Read More...

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Yahoo Rolls Out Site Retargeting, Renames Ad Network
Media

Yahoo Rolls Out Site Retargeting, Renames Ad Network

16y Zachary Rodgers

Yahoo Rolls Out Site Retargeting, Renames Ad Netwo...

Dynamic site retargeting, though young, has already achieved the status of low hanging fruit for online direct marketers. The practice lets ad buyers ...

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Yahoo to Buy Dapper, Dynamic Display Ad Platform
Display Advertising

Yahoo to Buy Dapper, Dynamic Display Ad Platform

16y Zachary Rodgers

Yahoo to Buy Dapper, Dynamic Display Ad Platform

With the $55 million acquisition, Yahoo intends to push dynamic ads to its homepage and log-in page, which have never seen them before. Read More...

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