data-driven

No Google

Finding Comparable Tools to Google’s in China

Jul 22, 2014 - Google is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources. Comments

Yahoo Looks to Catch Up in Mobile With Flurry Acquisition

yahoonewspaper Jul 22, 2014 - Through the acquisition of Flurry, Yahoo will gain access to data from hundreds of apps and more than 1 billion mobile devices, a move that will empower the company to compete with Facebook and Google. Comments

Media Optimizations Made Easy

easy-button Jul 21, 2014 - A look at how Google Analytics made it easier than ever for marketers to quickly and effectively gain insights into their marketing campaigns. Comments

New Adap.tv Patent Ties Sales to Specific TV Ads

television-ad-money Jul 18, 2014 - With a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising. Comments

Twitter Dives Deeper Into E-Commerce With CardSpring Acquisition

Twitter Money Jul 18, 2014 - The micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses deliver relevant deals. Comments

Will the New gTLDs Spur Digital Innovation Away From the Home Page?

shutterstock-135416996 Jul 16, 2014 - With the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they need to think outside the box about what they could do in their digital spaces? Comments

Survey Says: Automated Emails Outperform Manual Counterparts

resultsautomation Jul 16, 2014 - A new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's time for all marketing teams to employ an automated approach. Comments

Twitter’s New Activity Dashboard Helps Advertisers Measure Organic Tweets

Twitter Money Jul 15, 2014 - The platform has released a new analytics dashboard that offers advertisers measurable insights into how their organic, aka not-paid-for, tweets are performing. Comments

Privacy vs. Personalization - The Creepy Side of Small Business CRM

personalization Jul 14, 2014 - There's a fine line between impressing your customers with what you remember about them and creeping them out with your extensive knowledge - here are some tips for how to stay on the right side of that line. Comments

Is Everything We’ve Ever Learned About Attribution Really Wrong?

attribution Jul 10, 2014 - While there are certainly inherent problems with the typical attribution models in use today, it is possible to overcome them by asking three important questions. Comments

A Big Data Hype Filter for B2B Marketers

Big data Jul 7, 2014 - As B2B marketers, we need to understand what Big Data can help us accomplish, and also what its shortcomings may be. Here are some questions to ask yourself in order to best put Big Data to use in your marketing strategies. Comments

Don't Give Them Data

imd-datafeeds-report-april2014 Jul 3, 2014 - People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do this, they will help their organization become more data-driven than the competition. Comments

Celebrating Independence: It’s Time to Liberate Your Data

fireworks-independence Jul 2, 2014 - As the country sets off fireworks to ring in Independence Day, it's time for marketers to secure their independence by freeing their data. This way, marketers will be able to use that data in ways that truly benefit their businesses. Comments

Staying in the Watchtower - Knowing When and Where to Converge

convergence-watchtower Jun 30, 2014 - Convergence is a great tool for many businesses, but it's important to know when and where you should converge, and it can require a broader level of thinking. Comments

13 Metrics to Watch If Your Business Depends on Network Effects (Part 1)

metrics-that-matter Jun 29, 2014 - Part one in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Comments

Foursquare to Charge for Location-Based Data

foursquare-checkin Jun 27, 2014 - The location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more valuable. Comments

How to Manage a Legendary Brand

amazon logo Jun 27, 2014 - Using Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testing, as well as a boost to the bottom line. Comments

The Gladiators Fight: CMOs vs. CIOs

battle Jun 26, 2014 - The introduction of cloud computing has changed the way chief marketing officers and chief information officers interact, and where budgets are being allocated. Comments

Pixability Consumer Electronics Study Pinpoints Role of YouTube

pixability-consumer-electronics-study Jun 25, 2014 - A new study from Pixability shows that consumer electronics customers are using YouTube to inform their purchase decisions. Comments

Utilizing BIME to Integrate and Visualize Web Analytics Data

bime-web-analytics-dashboard Jun 25, 2014 - A review of the BIME Analytics software-as-a-service offering, which proves to be a very impressive platform for analysts. Comments

8 Questions Your Retargeting Vendor Doesn't Want You to Ask

8questions Jun 25, 2014 - While there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Comments

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