data-driven

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The Smart Home: The Last Frontier

Dec 18, 2014 - Just what exactly is a "smart" home? Columnist Stephen Hay explains the relationship between a house and the Internet, and how marketers stand to benefit. Comments

The Future of Online Advertising - Are We There Yet?

advertising-of-the-future Dec 18, 2014 - A look at a piece written a whopping 18 years ago gives a glimpse at what columnist Jim Sterne thought the future of digital advertising might be like in "the future." Did his predictions come true? Comments

Is 2015 Going to Be the Year of the Robot?

year-of-the-robot Dec 17, 2014 - The advent of robotic technology in Asia further showcases how programmatic may be taking over the digital marketing ecosystem. Will 2015 be the year of the robot? Comments

Data Deconstruction: Understanding Complex Social Influences

big-data-action Dec 17, 2014 - When you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. What are you waiting for? Comments

4 Ways to Make an Immediate Impact Toward Omnichannel

omnichannel Dec 16, 2014 - Omnichannel marketing is all about being customer-centric. What are you doing to move your organization in this direction and stay in the game? Comments

Ask the Digital Marketing Experts: What’s Up in 2015?

shutterstock-169085528-trends Dec 12, 2014 - A panel of experts in the search marketing world weigh in on what the year will bring. Do you agree? Comments

How Southeast Asia Leapfrogged Web 1.0 and Why Your Western Marketing Strategy Won’t Work Here

11dec14-sheji-ho-acommerce-line-screenshot Dec 11, 2014 - Southeast Asia has a very unique digital media landscape - here's a look at how it came to be and why it is so different. Comments

4 Surefire Ways to Maximize Ad Spend in 2015

shutterstock-216591901 Dec 10, 2014 - These four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year. Comments

Is the Internet of Things Bringing Us Closer to the Life of the Jetsons?

jetsons Dec 9, 2014 - As the Internet of Things continues to evolve, what can we as marketers look forward to in 2015? How will the growth of wearables and connected devices help boost engagement with consumers? Comments

5 Tips for Successful Analytics Deployment

advanced-analytics Dec 9, 2014 - These five tips will help minimize the amount of stress, confusion, and aggravation during analytics deployment. Are you using these strategies? Comments

Connecting Digital & Real-World Experiences: Why Brand gTLDs Could Bridge the Gap

bridge-gap-jump Dec 3, 2014 - Brands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences. Comments

The Difference Between Like and Love

subscriber-love-shutterstock-57283450 Dec 3, 2014 - While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses. Comments

The 3 Stages of Dysfunction for "Programmatic" Advertising Organizations

programmatic Dec 2, 2014 - As programmatic becomes more mainstream, it's time to stop hiring programmatic "experts" and begin to demystify the best practices for your entire team. Comments

Live Online Shopping Data: The Gift That Keeps Giving This Season

real-time Nov 26, 2014 - This holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adjustments. Comments

What Do We Mean When We Want "Insight"?

insight Nov 25, 2014 - What does the term "insight" really mean when it comes to marketing? Are we using it in the correct way? Comments

Data Variety - The Spice of Life

spice-of-life Nov 20, 2014 - Marketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies. Comments

In Pursuit of the Universal Customer Experience: Omnichannel vs. Multichannel Marketing

customer-relationship Nov 19, 2014 - What's the difference between multichannel marketing and omnichannel marketing? And which one should marketers be striving for? Comments

Enrich Your Data to Increase Converged Analytics Effectiveness

metropolitan-museum-of-art Nov 17, 2014 - Organizations that strive to be "data-driven," such as the Metropolitan Museum of Art, need to find the best ways to interpret their data gleaned from the social Web. This way, they can better understand how to connect with consumers in a relevant... Comments

When It Comes to Data, Go Smart Before You Go Big

socialmediaengagement1 Nov 13, 2014 - There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. Comments

Big Data 2.0 – YouTube Meets Text Analytics – Part 1

Big data Nov 11, 2014 - An actionable example, focusing on YouTube comments, of how to go about using the data behind text to better understand consumer trends and behavior. Comments

The Internet of Things Will Disrupt Your Business - Will You Survive?

internet-of-things-sign Nov 11, 2014 - We're at the beginning of a major digital transformation - the advent of the Internet of Things. How will you adapt and react to the new technology available? Comments

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