data-driven

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Wearables Part 2: The Case for B2B

Apr 21, 2015 - Brands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in the vibrant Asian market. Comments

From Moving Season to Moving Targets - the Data Tells a Story

master-data-management-web Apr 21, 2015 - Data points surrounding the moving industry are yet another source of information for marketers to tap into when they're looking to mine information about potential customers. Comments

Wearable Technology: The Ultimate in Personal Marketing

wearable-technology-watch Apr 20, 2015 - New wearable technology is giving brands the perfect opportunity for one-to-one marketing. Comments

The Future of Programmatic for Publishers

fragmentation-publishing Apr 15, 2015 - If publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible and everyone will have the option to see improved campaign results. Comments

Contextual Marketing Planning and the 6 Ws

who-what-when-why-where-how-6-ws Apr 14, 2015 - The "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. Comments

Twitter Ditches DataSift to Bring Data Reselling In-House

Twitter Logo Apr 13, 2015 - Twitter-owned Gnip will tighten its grip on the data gleaned from the social network. Comments

The Magic of The Valley

silicon-valley-magic Apr 10, 2015 - Visits to Silicon Valley can remind marketers what start-ups need to focus on in order to succeed in terms of technology and innovation. Comments

Final Warning: Big Data & Programmatic Are No Longer Optional

warning3 Apr 9, 2015 - Marketers can no longer ignore the importance of programmatic advertising - it's time to incorporate them into your marketing strategies. Comments

Small Bets Deliver Big Wins in Optimizing the Customer Experience

Customer Apr 8, 2015 - New technologies are allowing marketers to adopt a more experimental mindset when it comes to collecting, analyzing, and acting on their users' data. Comments

Square Helps SMBs Track Sales With New Email Marketing Tool

square-payments Apr 7, 2015 - The mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales. Comments

Netflix in Australia: Mobile Video and Snackable Content

netflix-mobile Apr 6, 2015 - Netflix has arrived in Australia and could use its data mining capabilities to provide stronger and more "snackable" video content to its users, making it a key mobile player alongside Facebook and Google. Comments

Do Marketers Really Need Big Data? [#CZLNY]

big-data-screen Apr 2, 2015 - Speaking at ClickZ Live New York, About.com's vice president of data science said that big data is more important for physicists than marketers, and that the amount of data actually utilized by marketers could fit on a USB drive. Comments

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

erineverhart-homedepot-czlny Apr 1, 2015 - During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful landing page. Comments

The Importance of Where: Geo-Targeting Is a Marketer’s Best Friend

geo-targeting Apr 1, 2015 - Geo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create the most effective marketing. Comments

Why Marketers Are Missing the Mark on Customer Expectations

customers Mar 31, 2015 - Because some brands have been able to achieve successful one-to-one targeted marketing, customers' expectations for communication are extremely high. So how can marketers push themselves to meet this demand? Comments

5 Mistakes to Avoid When Deploying Analytics

oops-mistake-sign Mar 31, 2015 - If you can avoid these five common mistakes when deploying your analytics, you will save yourselves, and your clients, a lot of trouble. Comments

Showtime Networks: Brands Can Do More Than Banner Ads on Mobile

showtime-networks Mar 30, 2015 - Premium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV show viewers? Comments

The Power of Real-Time, Predictive Decisioning in a Mobile-First World

shutterstock-160559990-mobile Mar 26, 2015 - The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive decisioning can help them do just that. Comments

In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust

Malware cyber criminal Mar 25, 2015 - Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Comments

Twitter-Foursquare Partnership Will Allow for Better Location Targeting

twitter-mobile-image Mar 23, 2015 - Twitter is partnering with local search and discovery service Foursquare to integrate precise locations into tweets. How can this partnership benefit marketers? Comments

The Future of Content: Predictive Personalization

content-personalization Mar 23, 2015 - The future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targeted ad content. Comments

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