Data Integration

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Channel Integration or Channel Maximization?

Aug 20, 2014 - While cross-channel integration is popular, it often still makes sense to ask yourself the question, should I be trying to integrate my efforts in this channel or maximize my efforts in this channel? Comments

Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

uphill-roi Aug 19, 2014 - B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead information isn't properly tracked. Here are some tips for getting solid ROI in a B2B environment. Comments

Do Your Analytics Make Any Difference?

analytics-shutterstock-139983946 Aug 7, 2014 - Analytics can only effectively change your marketing when the rest of the business buys into their importance - from the chief executive all the way down the line. Comments

New Adap.tv Patent Ties Sales to Specific TV Ads

television-ad-money Jul 18, 2014 - With a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising. Comments

What Fitness/Wellness Apps Can Teach Us About Community Engagement

fitbytes-wearabletech-jawboneup Jul 17, 2014 - The growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the success of an industry. Comments

On the Path to Advanced Analytics, Data Silos Are Still a Major Stumbling Block

digital-marketing-data-silos-3 Jun 4, 2014 - The use of advanced analytics in marketing has been fundamentally stifled by challenges related to data silos. Marketers need to get all their data scattered across silos into one location. Comments

Google and AOL Buy Marketing Attribution Start-Ups

attributioncompany May 8, 2014 - Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Comments

It’s Time to In-Source Your Marketing Strategy by Taking Control of Your Data

big-data-action May 6, 2014 - To ensure the success of your brand, you must find the data that's valuable to you, make sure you have access to it, and use it to build your strategy. Comments

Minus Google Plus? Probably Not

Google plus logo May 2, 2014 - Google Plus is a great set of technologies and is very well integrated into Google's overall set of services, including YouTube and Gmail, so it shouldn't be going anywhere anytime soon. Comments

Automation Doesn’t Mean "Hands-Free"

hands-free Apr 28, 2014 - Even though marketing automation software is becoming more and more sophisticated, it is still susceptible to human error, and therefore must be managed carefully. Comments

Are Digital Dead Ends Sabotaging Your Conversion Rates?

digital-dead-end Apr 24, 2014 - By conducting a site audit as if you were an outside user, you can identify the dead ends in your website, fix them, and improve your conversion rates. Comments

What’s in a Tag?

tag-management1 Apr 9, 2014 - The tag-management industry is growing rapidly, as tags are critical to gathering data about your customers. Now, the best tag-management systems can unite tagged data in one place - automatically. Comments

Marketers Struggling to Reinvent Themselves

Data Binary Mar 26, 2014 - While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," integration is key. Comments

The Power of Customer Engagement Is in Your Hands

engagement-consideration-seo Mar 11, 2014 - Engagement is not an event, it's a commitment - a nurturing process across channels. It's time that marketers become "engagement engineers" in order to capture higher share. Comments

Wearable Tech: The Next Big Thing

tinke Mar 4, 2014 - The industry will be worth $70 billion in the next 10 years. The following examples will give marketers food for thought on how to monetize this opportunity. Comments

Will This Be the Year of Data Analytics in the Marketing Department?

Big data artwork Jan 15, 2014 - Will 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Comments

Convergence and Info-Literacy in 2014

convergence Jan 13, 2014 - What we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better and more actionable decisions with it. Comments

VIDEO: Omnicom and Airwave APAC on Mobile and Smart TV Advertising

internet-television Jan 10, 2014 - Airwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year. Comments

Top 10 gTLDs to Watch in 2014

shutterstock-135416996 Jan 7, 2014 - The moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in 2014 Comments

Singtel Advertising's Big Data Ambitions [Video]

2014-01-06-1716 Jan 6, 2014 - Michael Smith, chief commercial officer for Singtel Advertising, talks about the company's commitment to tap big data. See how his team plan to use data-driven marketing in the coming months. Comments

Your Digital Analytics Challenge for 2014

imd-analytics-report-nov2013 Jan 6, 2014 - This year, challenge yourself to up your digital analytics game, whether you're new to the field or literally wrote the book on it. Comments

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