Dec 22, 2014 - Oracle has purchased Datalogix, a data company that helps brands and agencies understand which digital ad campaigns drive in-store purchases. Comments
May 9, 2014 - Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Comments
Aug 13, 2013 - To help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 brands. Comments
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
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Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.