Dec 22, 2014 - Oracle has purchased Datalogix, a data company that helps brands and agencies understand which digital ad campaigns drive in-store purchases. Comments
May 9, 2014 - Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Comments
Aug 13, 2013 - To help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 brands. Comments
Hong Kong, May 5-6, 2015
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT