Yahoo Prime View Enables 100% Viewability on Display Ads

Jun 26, 2014 - The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Comments

Google and AOL Buy Marketing Attribution Start-Ups

attributioncompany May 8, 2014 - Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Comments

BBB Reveals BlueCava, Turn, and Others Needed Privacy Fixes

May 30, 2012 - Firms agreed to implement appropriate corrections. Comments

DataXu Buys Mexad, DSP With Strength in Europe

Jan 9, 2012 - Combo will let large brands run global programs, firms say. Comments

A Second Helping of Online Media's Alphabet Soup

Jan 11, 2011 - Are we about to see a complete change to the media buying culture? Part two in a two-part series. Comments

Firms Working on Standards for Real-Time Bidding

Dec 13, 2010 - Ad tech companies will create a system for sharing advertiser block lists. Other standardization projects will follow. Comments

Mobile, Video Muscle Onto Ad Exchanges

Oct 29, 2010 - Here's a rundown of the most recent offerings. Comments

Search and Display: Has Convergence Arrived?

Aug 23, 2010 - A Q&A with Dax Hamman, VP display media at iCrossing. Comments

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