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Yahoo Prime View Enables 100% Viewability on Display Ads

Jun 26, 2014 - The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Comments

Google and AOL Buy Marketing Attribution Start-Ups

attributioncompany May 8, 2014 - Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Comments

BBB Reveals BlueCava, Turn, and Others Needed Privacy Fixes

May 30, 2012 - Firms agreed to implement appropriate corrections. Comments

DataXu Buys Mexad, DSP With Strength in Europe

Jan 9, 2012 - Combo will let large brands run global programs, firms say. Comments

A Second Helping of Online Media's Alphabet Soup

Jan 11, 2011 - Are we about to see a complete change to the media buying culture? Part two in a two-part series. Comments

Firms Working on Standards for Real-Time Bidding

Dec 13, 2010 - Ad tech companies will create a system for sharing advertiser block lists. Other standardization projects will follow. Comments

Mobile, Video Muscle Onto Ad Exchanges

Oct 29, 2010 - Here's a rundown of the most recent offerings. Comments

Search and Display: Has Convergence Arrived?

Aug 23, 2010 - A Q&A with Dax Hamman, VP display media at iCrossing. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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