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    Yahoo Prime View Enables 100% Viewability on Display Ads
    Display Advertising

    Yahoo Prime View Enables 100% Viewability on Display Ads

    10y Idris Nagri

    Yahoo Prime View Enables 100% Viewability on Displ...

    The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Read M...

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    Google and AOL Buy Marketing Attribution Start-Ups
    Data insights

    Google and AOL Buy Marketing Attribution Start-Ups

    10y Yuyu Chen

    Google and AOL Buy Marketing Attribution Start-Ups

    Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Read More...

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    BBB Reveals BlueCava, Turn, and Others Needed Privacy Fixes
    Data insights

    BBB Reveals BlueCava, Turn, and Others Needed Privacy Fixes

    12y Idris Nagri

    BBB Reveals BlueCava, Turn, and Others Needed Priv...

    Firms agreed to implement appropriate corrections. Read More...

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    DataXu Buys Mexad, DSP With Strength in Europe
    Display Advertising

    DataXu Buys Mexad, DSP With Strength in Europe

    12y Idris Nagri

    DataXu Buys Mexad, DSP With Strength in Europe

    Combo will let large brands run global programs, firms say. Read More...

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    A Second Helping of Online Media's Alphabet Soup
    Media

    A Second Helping of Online Media's Alphabet Soup

    13y Idris Nagri

    A Second Helping of Online Media's Alphabet Soup

    Are we about to see a complete change to the media buying culture? Part two in a two-part series. Read More...

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    Firms Working on Standards for Real-Time Bidding
    Display Advertising

    Firms Working on Standards for Real-Time Bidding

    13y Idris Nagri

    Firms Working on Standards for Real-Time Bidding

    Ad tech companies will create a system for sharing advertiser block lists. Other standardization projects will follow. Read More...

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    Mobile, Video Muscle Onto Ad Exchanges
    Media

    Mobile, Video Muscle Onto Ad Exchanges

    14y Idris Nagri

    Mobile, Video Muscle Onto Ad Exchanges

    Here's a rundown of the most recent offerings. Read More...

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    Search and Display: Has Convergence Arrived?
    Display Advertising

    Search and Display: Has Convergence Arrived?

    14y Idris Nagri

    Search and Display: Has Convergence Arrived?

    A Q&A with Dax Hamman, VP display media at iCrossing. Read More...

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