Jun 26, 2014 - The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Comments
May 8, 2014 - Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Comments
May 30, 2012 - Firms agreed to implement appropriate corrections. Comments
Jan 9, 2012 - Combo will let large brands run global programs, firms say. Comments
Jan 11, 2011 - Are we about to see a complete change to the media buying culture? Part two in a two-part series. Comments
Dec 13, 2010 - Ad tech companies will create a system for sharing advertiser block lists. Other standardization projects will follow. Comments
Oct 29, 2010 - Here's a rundown of the most recent offerings. Comments
Aug 23, 2010 - A Q&A with Dax Hamman, VP display media at iCrossing. Comments
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
March 3, 2015
1:00pm ET/10:00am PT