DDB

mcdonaldsbigmac

McDonald's Gets Youths to Build Big Macs by Shaking Their Phones

Apr 11, 2013 - The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" personality. Comments

Case Study: Pepsi China Leverages Web Video for CNY Campaign

pepsichinafeatured Feb 27, 2013 - Pepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Comments

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