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Digital Marketing People on the Move: October 2014 Roundup

Nov 10, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during October of this year. Comments

Spotlight On: Tribal Worldwide's Rich Guest

tribal-logo-oranger Oct 27, 2014 - Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his dislike of "technoecstasy." Comments

VIDEO: Building an Influential Brand

Influence Oct 7, 2014 - In these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their insights into how brands can become or stay influential in their industry. Comments

Digital Marketing People on the Move: September 2014 Roundup

self-promotion Oct 6, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during September of this year. Comments

What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

howard Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have? Comments

Digital Marketing People on the Move: May 2014 Roundup

digital-hugging Jun 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during May. Comments

Car Service App Gett Drives April Fool’s Treats Via #GettAnything

gett-roasted Apr 1, 2014 - After launching in the New York market in August, the app is trying to make a big splash in the big city by providing unique experiences for users who book rides on April 1. Comments

Instagram Secures First Major Ad Deal With Omnicom Group

instagram2014 Mar 11, 2014 - After running its first sponsored post four months ago, Facebook-owned Instagram inks its first big ad deal with Omnicom Group. Comments

State Farm and DDB Kick Off Neighborhood Assist 2014

sf2 Mar 5, 2014 - The philanthropic social initiative is accepting up to 4,000 submissions through March 23 and will distribute 40 $25,000 grants. Comments

Digital Marketing People on the Move: Feb 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga Mar 4, 2014 - February saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executive vice president. Comments

McDonald's Gets Youths to Build Big Macs by Shaking Their Phones

mcdonaldsbigmac Apr 11, 2013 - The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" personality. Comments

Case Study: Pepsi China Leverages Web Video for CNY Campaign

pepsichinafeatured Feb 27, 2013 - Pepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Comments

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