Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have? Comments
Sep 5, 2012 - More exec additions for AudienceScience, SapientNitro and DDB Chicago. Comments
Oct 6, 2011 - Branded plaything uses Google Street View to create a scene of robotic destruction on your own block. Comments
Jul 26, 2011 - Peter McGuinness talks marketing and wraps up Gotham run. Comments
Mar 4, 2011 - In other agency news, 72AndSunny hired Josh Mandel away from Nike and Reprise Media made John Anagnost president. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
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