Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have? Comments
Sep 5, 2012 - More exec additions for AudienceScience, SapientNitro and DDB Chicago. Comments
Oct 6, 2011 - Branded plaything uses Google Street View to create a scene of robotic destruction on your own block. Comments
Jul 26, 2011 - Peter McGuinness talks marketing and wraps up Gotham run. Comments
Mar 4, 2011 - In other agency news, 72AndSunny hired Josh Mandel away from Nike and Reprise Media made John Anagnost president. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
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