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    Sincerity: The secret of Chobani's social success
    Conference Coverage

    Sincerity: The secret of Chobani's social success

    8y Mike O'Brien

    Sincerity: The secret of Chobani's social success

    How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness. Rea...

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    ClickZ's South by Southwest Industry Preview
    Marketing

    ClickZ's South by Southwest Industry Preview

    9y Emily Alford

    ClickZ's South by Southwest Industry Preview

    ClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Aus...

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    Digital Marketing People on the Move: January 2015 Roundup
    Marketing

    Digital Marketing People on the Move: January 2015 Roundup

    9y Yuyu Chen

    Digital Marketing People on the Move: January 2015...

    This is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Read More...

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    Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?
    Display Advertising

    Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform...

    10y Mike O'Brien

    Will Microsoft's Acquistion of Minecraft Lead to A...

    The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Read More...

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    What Can Brands Do to Capitalize on Real-Time Moments in Live TV?
    Marketing

    What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

    10y Idris Nagri

    What Can Brands Do to Capitalize on Real-Time Mome...

    Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do br...

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    Digital Ad Sales Vet Greenberg Joins Katz 360
    Agency Spotlight

    Digital Ad Sales Vet Greenberg Joins Katz 360

    12y Idris Nagri

    Digital Ad Sales Vet Greenberg Joins Katz 360

    More exec additions for AudienceScience, SapientNitro and DDB Chicago. Read More...

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    State Farm Creates Personalized Chaos to Promote Insurance
    Financial Services

    State Farm Creates Personalized Chaos to Promote Insurance

    13y Idris Nagri

    State Farm Creates Personalized Chaos to Promote I...

    Branded plaything uses Google Street View to create a scene of robotic destruction on your own block. Read More...

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    New DDB CEO Hints at 'Ground Up' Digital Strategy
    Marketing

    New DDB CEO Hints at 'Ground Up' Digital Strategy

    13y Idris Nagri

    New DDB CEO Hints at 'Ground Up' Digital Strategy

    Peter McGuinness talks marketing and wraps up Gotham run. Read More...

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    Martin Agency's Sackett Named Chief Digital Officer at DDB Chicago
    Marketing

    Martin Agency's Sackett Named Chief Digital Officer at DDB Chicago

    13y Idris Nagri

    Martin Agency's Sackett Named Chief Digital Office...

    In other agency news, 72AndSunny hired Josh Mandel away from Nike and Reprise Media made John Anagnost president. Read More...

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