DDB Chicago

games

Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

Sep 17, 2014 - The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Comments

What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

howard Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have? Comments

Digital Ad Sales Vet Greenberg Joins Katz 360

mortgreenberg-nokia-katz Sep 5, 2012 - More exec additions for AudienceScience, SapientNitro and DDB Chicago. Comments

State Farm Creates Personalized Chaos to Promote Insurance

chaosscreenshot Oct 6, 2011 - Branded plaything uses Google Street View to create a scene of robotic destruction on your own block. Comments

New DDB CEO Hints at 'Ground Up' Digital Strategy

peter-mcguinness Jul 26, 2011 - Peter McGuinness talks marketing and wraps up Gotham run. Comments

Martin Agency's Sackett Named Chief Digital Officer at DDB Chicago

sackettheadshot Mar 4, 2011 - In other agency news, 72AndSunny hired Josh Mandel away from Nike and Reprise Media made John Anagnost president. Comments

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