Deals

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Inside Virgin America's $60K Cyber Monday Stunt

Nov 29, 2011 - Airline runs Gilt City deal designed to cut through online clutter. Comments

Retailers Build Out Lifestyle Content

gilt-taste Nov 7, 2011 - One longtime men's magazine strikes back, joining forces with JC Penney. Comments

Groupon Before IPO: A Marketing Timeline

groupon-now Nov 4, 2011 - Deals giant has had more marketing triumphs than setbacks. Comments

REI Runs First-Ever National Google 'Offer'

rei Nov 3, 2011 - Google's move comes one day ahead of Groupon IPO. Comments

Group-Buying Sites Will Fade Out

Nov 2, 2011 - Three reasons why group buying does not serve merchants, marketers, or consumers. Comments

DailyDeals.com Focuses on E-Retail Offers

dailydeals Nov 1, 2011 - Online merchants can use deals to build their email lists. Comments

Men Shop More Socially, Study Says

Oct 28, 2011 - Guys use social, shopping, and deals sites more than women to research products. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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