Nov 29, 2011 - Airline runs Gilt City deal designed to cut through online clutter. Comments
Nov 7, 2011 - One longtime men's magazine strikes back, joining forces with JC Penney. Comments
Nov 4, 2011 - Deals giant has had more marketing triumphs than setbacks. Comments
Nov 3, 2011 - Google's move comes one day ahead of Groupon IPO. Comments
Nov 2, 2011 - Three reasons why group buying does not serve merchants, marketers, or consumers. Comments
Nov 1, 2011 - Online merchants can use deals to build their email lists. Comments
Oct 28, 2011 - Guys use social, shopping, and deals sites more than women to research products. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
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September 30, 2014
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