Deep Focus

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Agency News: Deep Focus, Clicksquared, Eleven

Jul 8, 2011 - Deep Focus adds MD and ECD; Clicksquared wins Oklahoma Thunder. Comments

The Yin and Yang of Interactive Marketing

Mar 4, 2011 - While the creative and data-driven camps remain disconnected, marketers must deal with yet another reality. Comments

Want This Facebook Offer? Better 'Like' Us First

oscarmeyer Jan 31, 2011 - Oscar Meyer, Bud Light, and Macy's require users to "Like" their brand before participating in a promotion. Are marketers diluting their "likes?" Comments

Deep Focus Acquired by Engine USA

ian-schafer Oct 19, 2010 - U.K.'s Engine Group snatches up the New York digital shop for an undisclosed sum. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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