Marketing News & Expert Advice
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Dell
Driving Customer Innovation: It's the Small Things That Count
Feb 13, 2013 - When customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Comments
ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends
Apr 6, 2011 -
Tech and telecom brands accounted for 39 percent of the Promoted Trends in March.
Comments
Social Media Uses Content Marketing to Shop
Mar 21, 2011 - Distributing branded content via social media platforms and formats provides customers with information they need for purchase decisions. Comments
Organizing an SEO-Driven Social Media Strategy for Large Enterprises
Mar 9, 2011 - Use a centralized dashboard and consolidate your social clutter to get better control of your social landscape and get direct assistance from your community in creating buzz. Comments
Managing Large Testing Teams
Feb 3, 2011 - Observing companies like Della and eBay shows us how to effectively prioritize and manage tests. Comments
Daily Deals Advance in Asia With Groupon HK, Dell Swarm
Jan 20, 2011 - Groupon Hong Kong has partnered with location-based service Jiepang to offer daily deals on smartphones. Comments
Digital Marketing Analytics Wish List for 2011
Jan 3, 2011 - 3 ways to make marketing analytics practices more effective. Comments
Social Media Influenced Just 5% to Visit Retail Sites
Dec 29, 2010 -
ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers.
Comments
Dell's Social Media Listening Command Center: A Breakdown
Dec 9, 2010 -
Technology firm Radian6 describes the ins-and-outs of the computer marketer's new social analytics system.
Comments
'You Can Tell It's Dell' Campaign Promotes Products Over Price
Oct 21, 2010 -
PC brand takes a page from Apple's playbook, aims for emotional connection with consumers.
Comments
4 Common Social Media Questions Answered
Oct 13, 2010 - All sorts of organizations around the world are tackling these key issues in social media. Comments
What Builds a Superfan?
Jun 27, 2012 - How the social feedback cycle helps smart brands nurture superfans. Comments
Dell Expands Listening Center to Asia
Sep 22, 2011 - A new chapter for celebrated social media monitoring program. Comments
Dell Defines Social Media ROI: An Interview With Rishi Dave
Sep 13, 2011 - Specific examples of how a successful company is using social media to its advantage. Part two in a two-part series. Comments
Social Media Marketing at Dell: An Interview With Rishi Dave
Aug 30, 2011 - Insights on tech and B2B social media marketing from an expert. First in a two-part series. Comments
ClickZ Connected Marketing Awards 2011 Winners Announced
Aug 16, 2011 - Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Comments
Social Media Beyond Marketing
Jul 27, 2011 - Redefining social as a way of life, and what this means for your business. Comments
Tech and Entertainment Brands Embrace Twitter Promoted Trends
Jul 1, 2011 -
The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads.
Comments
Publishers Build Out Digital Marketing Services
May 13, 2011 - From custom ads to custom apps, publishers increasingly tailor content for advertisers. Comments
Dell's Purchase Data Shows Power of Social Newsfeeds
May 11, 2011 - Consumers rarely go to brand pages on Facebook and Twitter while deciding what to buy. Comments
Beyond the Buzz, Social Media Is a Business Decision
Apr 12, 2011 - Six tips from Dell on how to maximize your social media efforts. Comments
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April 11, 2013
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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