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Driving Customer Innovation: It's the Small Things That Count

Dave Evans  |  Social Media

Feb 13, 2013 - When customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Comments

Gaurav Mishra  |  Social Media

Six Stages of Social Media Maturity

pepsifeatured May 4, 2011 - From tools and tactics to platforms and processes - a framework to social media strategy. Comments

Rishi Dave  |  Social Commerce

Beyond the Buzz, Social Media Is a Business Decision

Apr 12, 2011 - Six tips from Dell on how to maximize your social media efforts. Comments

Kate Kaye  |  Social Media

ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends

twitter-promo-chart-march-good Apr 6, 2011 - Tech and telecom brands accounted for 39 percent of the Promoted Trends in March. Comments

Joni Ngai  |  Analyzing Customer Data

Internet: The Silver Bullet for Businesses?

silverbulletasia Mar 29, 2011 - Many organisations are still making marketing decisions based on 'gut feeling', but here's how you could leverage the Internet to drive profits for your company. Comments

Heidi Cohen  |  Actionable Analysis

Social Media Uses Content Marketing to Shop

Mar 21, 2011 - Distributing branded content via social media platforms and formats provides customers with information they need for purchase decisions. Comments

Crispin Sheridan  |  SEO

Organizing an SEO-Driven Social Media Strategy for Large Enterprises

Mar 9, 2011 - Use a centralized dashboard and consolidate your social clutter to get better control of your social landscape and get direct assistance from your community in creating buzz. Comments

Jim Sterne  |  Verifying Business Value

Managing Large Testing Teams

Feb 3, 2011 - Observing companies like Della and eBay shows us how to effectively prioritize and manage tests. Comments

Adaline Lau  |  Social Commerce

Daily Deals Advance in Asia With Groupon HK, Dell Swarm

Jan 20, 2011 - Groupon Hong Kong has partnered with location-based service Jiepang to offer daily deals on smartphones. Comments

Vincent Teo  |  Social Media

My Social Platform Has More Followers Than You. So What?

followers Jan 18, 2011 - How do businesses demonstrate value in social media? Here are some ways. Comments

Rudi Leung  |  Social Media

Is Jiepang the Answer to Foursquare in the Chinese Market?

jiepangfeatured Jan 13, 2011 - Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Comments

MP Singh  |  Social Media

Collaborate to Grow: Leveraging Social Space Connections to Build Brands

Jul 20, 2012 - Now that brands are forced to go social, they should find a way to collaborate with customers. Here's how. Comments

Dave Evans  |  Social Media

What Builds a Superfan?

Jun 27, 2012 - How the social feedback cycle helps smart brands nurture superfans. Comments

Adaline Lau  |  Social Media

Dell Expands Listening Center to Asia

Sep 22, 2011 - A new chapter for celebrated social media monitoring program. Comments

Harry Gold  |  Media Planning

Dell Defines Social Media ROI: An Interview With Rishi Dave

Sep 13, 2011 - Specific examples of how a successful company is using social media to its advantage. Part two in a two-part series. Comments

Harry Gold  |  Media Planning

Social Media Marketing at Dell: An Interview With Rishi Dave

Aug 30, 2011 - Insights on tech and B2B social media marketing from an expert. First in a two-part series. Comments

ClickZ   |  Strategies

ClickZ Connected Marketing Awards 2011 Winners Announced

Aug 16, 2011 - Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Comments

Dave Evans  |  Social Media

Social Media Beyond Marketing

Jul 27, 2011 - Redefining social as a way of life, and what this means for your business. Comments

Kate Kaye  |  Social Media

Tech and Entertainment Brands Embrace Twitter Promoted Trends

twitter-jpeg Jul 1, 2011 - The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Comments

Anna Maria Virzi  |  Strategies

Publishers Build Out Digital Marketing Services

May 13, 2011 - From custom ads to custom apps, publishers increasingly tailor content for advertisers. Comments

Christopher Heine  |  Social Media

Dell's Purchase Data Shows Power of Social Newsfeeds

May 11, 2011 - Consumers rarely go to brand pages on Facebook and Twitter while deciding what to buy. Comments

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