Dell

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3 Back-to-School Marketing Strategies With Merit

Aug 13, 2015 - Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogently target consumers. Comments

Creating Social Influencer Content That Counts

social-data-understand Aug 7, 2015 - Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic social influencer campaign. Comments

Brands Use GIFs to Make Their Emails Pop

animated-email-2 May 6, 2015 - As people's inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs and videos, in their marketing emails. Comments

The Secret to Successful Storytelling Lies in the Golden Circle

golden-circle-why May 22, 2014 - Connect with your customers first by expressing the "why" of your story, the emotional side of things. Then, let them know the "how" and the "what" you do. Comments

Driving Customer Innovation: It's the Small Things That Count

customers Feb 13, 2013 - When customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Comments

Collaborate to Grow: Leveraging Social Space Connections to Build Brands

Jul 20, 2012 - Now that brands are forced to go social, they should find a way to collaborate with customers. Here's how. Comments

What Builds a Superfan?

Jun 27, 2012 - How the social feedback cycle helps smart brands nurture superfans. Comments

Dell Expands Listening Center to Asia

Sep 22, 2011 - A new chapter for celebrated social media monitoring program. Comments

Dell Defines Social Media ROI: An Interview With Rishi Dave

Sep 13, 2011 - Specific examples of how a successful company is using social media to its advantage. Part two in a two-part series. Comments

Social Media Marketing at Dell: An Interview With Rishi Dave

Aug 30, 2011 - Insights on tech and B2B social media marketing from an expert. First in a two-part series. Comments

ClickZ Connected Marketing Awards 2011 Winners Announced

Aug 16, 2011 - Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Comments

Social Media Beyond Marketing

Jul 27, 2011 - Redefining social as a way of life, and what this means for your business. Comments

Tech and Entertainment Brands Embrace Twitter Promoted Trends

twitter-jpeg Jul 1, 2011 - The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Comments

Publishers Build Out Digital Marketing Services

May 13, 2011 - From custom ads to custom apps, publishers increasingly tailor content for advertisers. Comments

Dell's Purchase Data Shows Power of Social Newsfeeds

May 11, 2011 - Consumers rarely go to brand pages on Facebook and Twitter while deciding what to buy. Comments

Six Stages of Social Media Maturity

pepsifeatured May 4, 2011 - From tools and tactics to platforms and processes - a framework to social media strategy. Comments

Beyond the Buzz, Social Media Is a Business Decision

Apr 12, 2011 - Six tips from Dell on how to maximize your social media efforts. Comments

ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends

twitter-promo-chart-march-good Apr 6, 2011 - Tech and telecom brands accounted for 39 percent of the Promoted Trends in March. Comments

Internet: The Silver Bullet for Businesses?

silverbulletasia Mar 29, 2011 - Many organisations are still making marketing decisions based on 'gut feeling', but here's how you could leverage the Internet to drive profits for your company. Comments

Social Media Uses Content Marketing to Shop

Mar 21, 2011 - Distributing branded content via social media platforms and formats provides customers with information they need for purchase decisions. Comments

Organizing an SEO-Driven Social Media Strategy for Large Enterprises

Mar 9, 2011 - Use a centralized dashboard and consolidate your social clutter to get better control of your social landscape and get direct assistance from your community in creating buzz. Comments

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