Dell

customers

Driving Customer Innovation: It's the Small Things That Count

Feb 13, 2013 - When customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Comments

ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends

twitter-promo-chart-march-good Apr 6, 2011 - Tech and telecom brands accounted for 39 percent of the Promoted Trends in March. Comments

Social Media Uses Content Marketing to Shop

Mar 21, 2011 - Distributing branded content via social media platforms and formats provides customers with information they need for purchase decisions. Comments

Organizing an SEO-Driven Social Media Strategy for Large Enterprises

Mar 9, 2011 - Use a centralized dashboard and consolidate your social clutter to get better control of your social landscape and get direct assistance from your community in creating buzz. Comments

Managing Large Testing Teams

Feb 3, 2011 - Observing companies like Della and eBay shows us how to effectively prioritize and manage tests. Comments

Daily Deals Advance in Asia With Groupon HK, Dell Swarm

Jan 20, 2011 - Groupon Hong Kong has partnered with location-based service Jiepang to offer daily deals on smartphones. Comments

Digital Marketing Analytics Wish List for 2011

Jan 3, 2011 - 3 ways to make marketing analytics practices more effective. Comments

Social Media Influenced Just 5% to Visit Retail Sites

netflix Dec 29, 2010 - ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Comments

Dell's Social Media Listening Command Center: A Breakdown

dell23 Dec 9, 2010 - Technology firm Radian6 describes the ins-and-outs of the computer marketer's new social analytics system. Comments

'You Can Tell It's Dell' Campaign Promotes Products Over Price

dell Oct 21, 2010 - PC brand takes a page from Apple's playbook, aims for emotional connection with consumers. Comments

4 Common Social Media Questions Answered

Oct 13, 2010 - All sorts of organizations around the world are tackling these key issues in social media. Comments

What Builds a Superfan?

Jun 27, 2012 - How the social feedback cycle helps smart brands nurture superfans. Comments

Dell Expands Listening Center to Asia

Sep 22, 2011 - A new chapter for celebrated social media monitoring program. Comments

Dell Defines Social Media ROI: An Interview With Rishi Dave

Sep 13, 2011 - Specific examples of how a successful company is using social media to its advantage. Part two in a two-part series. Comments

Social Media Marketing at Dell: An Interview With Rishi Dave

Aug 30, 2011 - Insights on tech and B2B social media marketing from an expert. First in a two-part series. Comments

ClickZ Connected Marketing Awards 2011 Winners Announced

Aug 16, 2011 - Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Comments

Social Media Beyond Marketing

Jul 27, 2011 - Redefining social as a way of life, and what this means for your business. Comments

Tech and Entertainment Brands Embrace Twitter Promoted Trends

twitter-jpeg Jul 1, 2011 - The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Comments

Publishers Build Out Digital Marketing Services

May 13, 2011 - From custom ads to custom apps, publishers increasingly tailor content for advertisers. Comments

Dell's Purchase Data Shows Power of Social Newsfeeds

May 11, 2011 - Consumers rarely go to brand pages on Facebook and Twitter while deciding what to buy. Comments

Beyond the Buzz, Social Media Is a Business Decision

Apr 12, 2011 - Six tips from Dell on how to maximize your social media efforts. Comments

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