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Fragmentation, Optimization, Integration

Neil Mason  |  Analyzing Customer Data

Oct 11, 2010 - Web analytics is about taking the data, adding the multichannel perspective, and then deploying the right people and processes to change the way the business does things. Comments

Dave Evans  |  Social Media

Social Media: Share the Love

Oct 6, 2010 - Why you should expand your view of social media to include your customers, employees, and business partners. Comments

David Ward  |  Social Commerce

Dell CMO Erin Nelson to Join Bazaarvoice

nelson-erin Sep 20, 2010 - Nelson will take over for Sam Decker as chief marketing officer for the social commerce company. She joins after 20 months in the top marketing spot at Dell. Comments

Dave Evans  |  Social Media

Got Policy?

Jun 2, 2010 - Social media, used by your employees outside of the office, potentially affects your business. Here are factors to consider when adopting a social computing policy. Comments

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