Social Media Uses Content Marketing to Shop

Mar 21, 2011 - Distributing branded content via social media platforms and formats provides customers with information they need for purchase decisions. Comments

Organizing an SEO-Driven Social Media Strategy for Large Enterprises

Mar 9, 2011 - Use a centralized dashboard and consolidate your social clutter to get better control of your social landscape and get direct assistance from your community in creating buzz. Comments

Managing Large Testing Teams

Feb 3, 2011 - Observing companies like Della and eBay shows us how to effectively prioritize and manage tests. Comments

Daily Deals Advance in Asia With Groupon HK, Dell Swarm

Jan 20, 2011 - Groupon Hong Kong has partnered with location-based service Jiepang to offer daily deals on smartphones. Comments

My Social Platform Has More Followers Than You. So What?

followers Jan 18, 2011 - How do businesses demonstrate value in social media? Here are some ways. Comments

Is Jiepang the Answer to Foursquare in the Chinese Market?

jiepangfeatured Jan 13, 2011 - Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Comments

Digital Marketing Analytics Wish List for 2011

Jan 3, 2011 - 3 ways to make marketing analytics practices more effective. Comments

Social Media Influenced Just 5% to Visit Retail Sites

netflix Dec 29, 2010 - ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Comments

Dell's Social Media Listening Command Center: A Breakdown

dell23 Dec 9, 2010 - Technology firm Radian6 describes the ins-and-outs of the computer marketer's new social analytics system. Comments

'You Can Tell It's Dell' Campaign Promotes Products Over Price

dell Oct 21, 2010 - PC brand takes a page from Apple's playbook, aims for emotional connection with consumers. Comments

4 Common Social Media Questions Answered

Oct 13, 2010 - All sorts of organizations around the world are tackling these key issues in social media. Comments

Fragmentation, Optimization, Integration

Oct 11, 2010 - Web analytics is about taking the data, adding the multichannel perspective, and then deploying the right people and processes to change the way the business does things. Comments

Social Media: Share the Love

Oct 6, 2010 - Why you should expand your view of social media to include your customers, employees, and business partners. Comments

Dell CMO Erin Nelson to Join Bazaarvoice

nelson-erin Sep 20, 2010 - Nelson will take over for Sam Decker as chief marketing officer for the social commerce company. She joins after 20 months in the top marketing spot at Dell. Comments

Got Policy?

Jun 2, 2010 - Social media, used by your employees outside of the office, potentially affects your business. Here are factors to consider when adopting a social computing policy. Comments

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