Jan 13, 2011 - Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Comments
Jan 3, 2011 - 3 ways to make marketing analytics practices more effective. Comments
Dec 29, 2010 - ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Comments
Dec 9, 2010 - Technology firm Radian6 describes the ins-and-outs of the computer marketer's new social analytics system. Comments
Oct 21, 2010 - PC brand takes a page from Apple's playbook, aims for emotional connection with consumers. Comments
Oct 13, 2010 - All sorts of organizations around the world are tackling these key issues in social media. Comments
Oct 11, 2010 - Web analytics is about taking the data, adding the multichannel perspective, and then deploying the right people and processes to change the way the business does things. Comments
Oct 6, 2010 - Why you should expand your view of social media to include your customers, employees, and business partners. Comments
Sep 20, 2010 - Nelson will take over for Sam Decker as chief marketing officer for the social commerce company. She joins after 20 months in the top marketing spot at Dell. Comments
Jun 2, 2010 - Social media, used by your employees outside of the office, potentially affects your business. Here are factors to consider when adopting a social computing policy. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014