Marketing News & Expert Advice
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Delta Air Lines
Lead With Purpose, Not With a Pitch
Jul 10, 2013 - Rather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contributes to the greater good, and promotes the welfare of others. Comments
Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept
Feb 21, 2013 -
Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps.
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F-Commerce, the Arrival of the Facebook Consumer
May 10, 2011 - Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook. Comments
Multi-Channel Customer Service: @DeltaAssist Leads the Way
Apr 1, 2011 - Delta is helping customers and showing people it is human by utilizing real-time customer service on Twitter. Comments
Social CRM Helps Airlines Weather Winter Storms
Feb 3, 2011 -
Though pelted with negative Facebook and Twitter chatter, Delta, United, and Southwest try to quell travelers' concerns.
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Delta Ticket Sales Set to Fly on Facebook, in Display Ads
Aug 12, 2010 -
The airline unveiled a flight bookings feature on Facebook and will unleash the same feature in display ads soon.
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