Delta Air Lines

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What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have? Comments

Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?

yo Jul 10, 2014 - While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Comments

Delta & LinkedIn Team Up for In-Flight Mentoring Program

delta-innovation-class Mar 24, 2014 - The program, Delta Innovation Class, invites LinkedIn users to apply for a chance to sit next to a so-called industry leader during a flight to an event. Comments

Super Bowl XLVIII Winners, Losers and Lessons

budweiser-hero-welcome-1-1024x576 Feb 3, 2014 - Successful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which once again, makes it the big winner this year. Comments

Lead With Purpose, Not With a Pitch

customers Jul 10, 2013 - Rather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contributes to the greater good, and promotes the welfare of others. Comments

Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept

meetwindows-8 Feb 21, 2013 - Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps. Comments

F-Commerce, the Arrival of the Facebook Consumer

May 10, 2011 - Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook. Comments

Multi-Channel Customer Service: @DeltaAssist Leads the Way

Apr 1, 2011 - Delta is helping customers and showing people it is human by utilizing real-time customer service on Twitter. Comments

Social CRM Helps Airlines Weather Winter Storms

airport Feb 3, 2011 - Though pelted with negative Facebook and Twitter chatter, Delta, United, and Southwest try to quell travelers' concerns. Comments

Delta Ticket Sales Set to Fly on Facebook, in Display Ads

delta22 Aug 12, 2010 - The airline unveiled a flight bookings feature on Facebook and will unleash the same feature in display ads soon. Comments

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