Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have? Comments
Jul 10, 2014 - While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Comments
Mar 24, 2014 - The program, Delta Innovation Class, invites LinkedIn users to apply for a chance to sit next to a so-called industry leader during a flight to an event. Comments
Feb 3, 2014 - Successful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which once again, makes it the big winner this year. Comments
Jul 10, 2013 - Rather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contributes to the greater good, and promotes the welfare of others. Comments
Feb 21, 2013 - Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps. Comments
May 10, 2011 - Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook. Comments
Apr 1, 2011 - Delta is helping customers and showing people it is human by utilizing real-time customer service on Twitter. Comments
Feb 3, 2011 - Though pelted with negative Facebook and Twitter chatter, Delta, United, and Southwest try to quell travelers' concerns. Comments
Aug 12, 2010 - The airline unveiled a flight bookings feature on Facebook and will unleash the same feature in display ads soon. Comments
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