How 4 travel brands are using AI for a better experience
AI & Automation

How 4 travel brands are using AI for a better experience

6y Mike O'Brien

How 4 travel brands are using AI for a better expe...

When you think of AI transforming businesses, travel probably isn't the first industry to come to mind. Still, brands like Delta, JetBlue, Kayak and t...

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Six ways to grow your app downloads and success
Mobile

Six ways to grow your app downloads and success

8y Michael Della Penna

Six ways to grow your app downloads and success

Media websites are in crisis. A rash of stories over the last few months covering budget cuts and layoffs across some of today’s largest outlets...

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The rise of branded 'edutainment'
Content

The rise of branded 'edutainment'

8y Tessa Wegert

The rise of branded 'edutainment'

Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand si...

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Five brands nailing multichannel customer service
Multichannel

Five brands nailing multichannel customer service

8y Mike O'Brien

Five brands nailing multichannel customer service

Multichannel customer service is a must in 2016. Who's doing it best? Read More...

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3 lessons we can learn from the most 'contagious' brands
Social

3 lessons we can learn from the most 'contagious' brands

8y Mike O'Brien

3 lessons we can learn from the most 'contagious' ...

Nobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands lik...

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How can marketers combat the mobile ad viewability issue?
Media

How can marketers combat the mobile ad viewability issue?

8y Mike O'Brien

How can marketers combat the mobile ad viewability...

The amount of money mobile marketers lose due to a lack of viewability is substantial, but unsurprising. Awareness of the imperfections within current...

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Travel Brands Master Email Marketing While Retailers Miss the Mark
Email

Travel Brands Master Email Marketing While Retailers Miss the Mark

9y Yuyu Chen

Travel Brands Master Email Marketing While Retaile...

What email marketing skills can retailers learn from the strong performance of the travel industry? Read More...

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Delta's New Safety Video Stars The Entire Internet
Media

Delta's New Safety Video Stars The Entire Internet

9y Mike O'Brien

Delta's New Safety Video Stars The Entire Internet

The new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th...

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It's Time to Experiment with Experiential Marketing
Marketing

It's Time to Experiment with Experiential Marketing

9y Tessa Wegert

It's Time to Experiment with Experiential Marketin...

Experiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands ...

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It’s Time for Brands to Capitalize on News Consumption Trends
Marketing

It’s Time for Brands to Capitalize on News Consumption Trends

9y Tessa Wegert

It’s Time for Brands to Capitalize on News Consump...

As more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. Read More...

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Why You Should Get Involved in Organic Social Media - and How to Do It Right
Asia

Why You Should Get Involved in Organic Social Media - and How to Do It Righ...

10y Christian Arno

Why You Should Get Involved in Organic Social Medi...

Brands that engage in organic social media strategies can better engage with their audiences and develop more meaningful connections. Here's how to de...

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What Can Brands Do to Capitalize on Real-Time Moments in Live TV?
Marketing

What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

10y Lisa Lacy

What Can Brands Do to Capitalize on Real-Time Mome...

Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do br...

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Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?
Social

Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?

10y Lisa Lacy

Brands on Yo: Cheap Move for Press or Legit Market...

While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Rea...

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Delta & LinkedIn Team Up for In-Flight Mentoring Program
Social

Delta & LinkedIn Team Up for In-Flight Mentoring Program

10y Lisa Lacy

Delta & LinkedIn Team Up for In-Flight Mentori...

The program, Delta Innovation Class, invites LinkedIn users to apply for a chance to sit next to a so-called industry leader during a flight to an eve...

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Super Bowl XLVIII Winners, Losers and Lessons
Marketing

Super Bowl XLVIII Winners, Losers and Lessons

10y Lisa Lacy

Super Bowl XLVIII Winners, Losers and Lessons

Successful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which o...

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Lead With Purpose, Not With a Pitch
Social

Lead With Purpose, Not With a Pitch

11y Paul Chaney

Lead With Purpose, Not With a Pitch

Rather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contribut...

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Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept
Agency Spotlight

Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept

11y Matt Kapko

Razorfish and Delta Reveal First Collaborative Win...

Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps. Read More...

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F-Commerce, the Arrival of the Facebook Consumer
Social

F-Commerce, the Arrival of the Facebook Consumer

13y Janice Diner

F-Commerce, the Arrival of the Facebook Consumer

Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook. Read More...

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Multi-Channel Customer Service: @DeltaAssist Leads the Way
Analytics

Multi-Channel Customer Service: @DeltaAssist Leads the Way

13y Jack Aaronson

Multi-Channel Customer Service: @DeltaAssist Leads...

Delta is helping customers and showing people it is human by utilizing real-time customer service on Twitter. Read More...

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Social CRM Helps Airlines Weather Winter Storms
Social

Social CRM Helps Airlines Weather Winter Storms

13y Christopher Heine

Social CRM Helps Airlines Weather Winter Storms

Though pelted with negative Facebook and Twitter chatter, Delta, United, and Southwest try to quell travelers' concerns. Read More...

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Delta Ticket Sales Set to Fly on Facebook, in Display Ads
Social

Delta Ticket Sales Set to Fly on Facebook, in Display Ads

14y Christopher Heine

Delta Ticket Sales Set to Fly on Facebook, in Disp...

The airline unveiled a flight bookings feature on Facebook and will unleash the same feature in display ads soon. Read More...

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