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Digital Marketing People on the Move: August 2014 Roundup

Aug 29, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during August. Comments

Don’t Hold Your Breath Just Yet for Snapchat Monetization

snapchat-geofilters Jul 25, 2014 - The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim a seat at the social network ad table. Comments

Microsoft Hands Its Global Ad Business to Dentsu and IPG

microsoftimage May 2, 2014 - Microsoft is taking steps to consolidate its global ad business by choosing just two companies to work with. Comments

Perception Is Reality in Japan

arfeatured Mar 11, 2013 - Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Comments

Japan Scores High Marks in 2012 Digi Wrap-Up

japan Dec 10, 2012 - Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Comments

Digital Happenings in Japan: Updates From Rakuten, GREE, and Dentsu

newsandyradovic Jul 24, 2012 - A roundup of the top digital happenings in Japan. Comments

Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketers

piggfeatured Feb 27, 2012 - A roundup of digital news and stats in Japan. Comments

Firstborn's Dan LaCivita: Coming of Age With Dentsu, Sony

dan-lacivita2 Jan 20, 2012 - Founded as a digital production house 12 years ago, Firstborn has matured seemingly overnight into a full-service digital agency. Comments

Facebook in Japan: Real Names, Real Value

facebook-japan Aug 8, 2011 - Facebook is attracting a niche group of Japanese working professionals who use their real identities to interact on its service. Here's why that's a game changer. Comments

Dentsu Doubles U.K. Presence With Steak Buy

Jun 2, 2011 - Agency explores further global opportunities. Comments

Mobile Promise and Problems - Agency Execs Weigh In [Video]

mobileupfront May 12, 2011 - Mobile has come of age but numerous marketing challenges remain. Comments

Dentsu Buys NYC Agency Firstborn

Feb 1, 2011 - Firstborn employs 65 and counts Pepsi, AT&T, and Wrigley among clients. Comments

Apple and Dentsu Hope iAd Is Big in Japan

iphone-jpeg Nov 10, 2010 - Companies partner to bring mobile advertising network to Japanese market. Comments

Reports: Dentsu May Acquire AKQA

Sep 17, 2010 - Japanese holding company is said to have offered $600M for the digital agency, according to reports. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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    • Financial Research Associate
      Financial Research Associate (Confidential) - BaltimoreThe Financial Research Associate will be responsible for responding to research-level customer...