Marketing News & Expert Advice
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Dentsu
Perception Is Reality in Japan
Mar 11, 2013 - Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Comments
Japan Scores High Marks in 2012 Digi Wrap-Up
Dec 10, 2012 -
Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers.
Comments
Digital Happenings in Japan: Updates From Rakuten, GREE, and Dentsu
Jul 24, 2012 -
A roundup of the top digital happenings in Japan.
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Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketers
Feb 27, 2012 -
A roundup of digital news and stats in Japan.
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Firstborn's Dan LaCivita: Coming of Age With Dentsu, Sony
Jan 20, 2012 -
Founded as a digital production house 12 years ago, Firstborn has matured seemingly overnight into a full-service digital agency.
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Facebook in Japan: Real Names, Real Value
Aug 8, 2011 -
Facebook is attracting a niche group of Japanese working professionals who use their real identities to interact on its service. Here's why that's a game changer.
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Dentsu Doubles U.K. Presence With Steak Buy
Jun 2, 2011 - Agency explores further global opportunities. Comments
Mobile Promise and Problems - Agency Execs Weigh In [Video]
May 12, 2011 -
Mobile has come of age but numerous marketing challenges remain.
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Dentsu Buys NYC Agency Firstborn
Feb 1, 2011 - Firstborn employs 65 and counts Pepsi, AT&T, and Wrigley among clients. Comments
Apple and Dentsu Hope iAd Is Big in Japan
Nov 10, 2010 -
Companies partner to bring mobile advertising network to Japanese market.
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Reports: Dentsu May Acquire AKQA
Sep 17, 2010 - Japanese holding company is said to have offered $600M for the digital agency, according to reports. Comments
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