More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey
Leadership

More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

6y Mike O'Brien

More data, fewer agencies: Key takeaways from Dent...

Though the marketing landscape changes quickly and constantly, the average CMO views their role the exact same as they always have; driving business g...

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Facebook Wants to Complement TV with New Ad Metric
Media

Facebook Wants to Complement TV with New Ad Metric

9y Yuyu Chen

Facebook Wants to Complement TV with New Ad Metric

Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. S...

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Digital Marketing People on the Move: June 2015 Roundup
Marketing

Digital Marketing People on the Move: June 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: June 2015 Ro...

A roundup of new hires and promotions in the digital marketing industry during June. Read More...

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Digital Marketing People on the Move: January 2015 Roundup
Marketing

Digital Marketing People on the Move: January 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: January 2015...

This is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Read More...

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Digital Marketing People on the Move: October 2014 Roundup
Marketing

Digital Marketing People on the Move: October 2014 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: October 2014...

This is a roundup of new hires and promotions in the digital marketing industry during October of this year. Read More...

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Big Organizations Need to Have a Start-Up Mindset [Ad Week]
Conference Coverage

Big Organizations Need to Have a Start-Up Mindset [Ad Week]

10y Yuyu Chen

Big Organizations Need to Have a Start-Up Mindset ...

Nigel Morris, CEO of Americas and EMEA at Dentsu Aegis Network, and Dana Anderson, SVP and CMO at Mondelez International, shared their insights into h...

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Digital Marketing People on the Move: August 2014 Roundup
Marketing

Digital Marketing People on the Move: August 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: August 2014 ...

This is a roundup of new hires and promotions in the digital marketing industry during August. Read More...

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Don’t Hold Your Breath Just Yet for Snapchat Monetization
Media

Don’t Hold Your Breath Just Yet for Snapchat Monetization

10y Lisa Lacy

Don’t Hold Your Breath Just Yet for Snapchat Monet...

The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim ...

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Microsoft Hands Its Global Ad Business to Dentsu and IPG
Marketing

Microsoft Hands Its Global Ad Business to Dentsu and IPG

10y Yuyu Chen

Microsoft Hands Its Global Ad Business to Dentsu a...

Microsoft is taking steps to consolidate its global ad business by choosing just two companies to work with. Read More...

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Perception Is Reality in Japan
Asia

Perception Is Reality in Japan

11y Andy Radovic

Perception Is Reality in Japan

Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Read More...

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Japan Scores High Marks in 2012 Digi Wrap-Up
Asia

Japan Scores High Marks in 2012 Digi Wrap-Up

11y Andy Radovic

Japan Scores High Marks in 2012 Digi Wrap-Up

Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Read More...

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Digital Happenings in Japan: Updates From Rakuten, GREE, and Dentsu
Asia

Digital Happenings in Japan: Updates From Rakuten, GREE, and Dentsu

12y Andy Radovic

Digital Happenings in Japan: Updates From Rakuten,...

A roundup of the top digital happenings in Japan. Read More...

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Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketers
Asia

Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketer...

12y Andy Radovic

Updates From Amazon, Ameba, and Pixiv; What This M...

A roundup of digital news and stats in Japan. Read More...

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Firstborn's Dan LaCivita: Coming of Age With Dentsu, Sony
Marketing

Firstborn's Dan LaCivita: Coming of Age With Dentsu, Sony

12y Joan Voight

Firstborn's Dan LaCivita: Coming of Age With Dents...

Founded as a digital production house 12 years ago, Firstborn has matured seemingly overnight into a full-service digital agency. Read More...

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Facebook in Japan: Real Names, Real Value
Asia

Facebook in Japan: Real Names, Real Value

13y Jeff Lippold

Facebook in Japan: Real Names, Real Value

Facebook is attracting a niche group of Japanese working professionals who use their real identities to interact on its service. Here's why that's a g...

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Dentsu Doubles U.K. Presence With Steak Buy
Display Advertising

Dentsu Doubles U.K. Presence With Steak Buy

13y Jack Marshall

Dentsu Doubles U.K. Presence With Steak Buy

Agency explores further global opportunities. Read More...

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Mobile Promise and Problems - Agency Execs Weigh In [Video]
Media

Mobile Promise and Problems - Agency Execs Weigh In [Video]

13y Jack Marshall

Mobile Promise and Problems - Agency Execs Weigh I...

Mobile has come of age but numerous marketing challenges remain. Read More...

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Dentsu Buys NYC Agency Firstborn
Marketing

Dentsu Buys NYC Agency Firstborn

13y Zachary Rodgers

Dentsu Buys NYC Agency Firstborn

Firstborn employs 65 and counts Pepsi, AT&T, and Wrigley among clients. Read More...

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Apple and Dentsu Hope iAd Is Big in Japan
Media

Apple and Dentsu Hope iAd Is Big in Japan

13y Jack Marshall

Apple and Dentsu Hope iAd Is Big in Japan

Companies partner to bring mobile advertising network to Japanese market. Read More...

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Reports: Dentsu May Acquire AKQA
Display Advertising

Reports: Dentsu May Acquire AKQA

14y Jack Marshall

Reports: Dentsu May Acquire AKQA

Japanese holding company is said to have offered $600M for the digital agency, according to reports. Read More...

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