Is the Apple Watch a Push Notification Killer?
Data insights

Is the Apple Watch a Push Notification Killer?

11y Emily Alford

Is the Apple Watch a Push Notification Killer?

Apple's CEO Tim Cook unveiled the Apple Watch today, the company's first foray into wearables. But while brands like Uber and W Hotels have already fo...

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Spotlight On: Deutsch LA's CDO, Winston Binch
Agency Spotlight

Spotlight On: Deutsch LA's CDO, Winston Binch

11y Emily Alford

Spotlight On: Deutsch LA's CDO, Winston Binch

We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to...

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VW Takes Over World Cup in Gooooooolf Campaign
Automotive

VW Takes Over World Cup in Gooooooolf Campaign

12y Lisa Lacy

VW Takes Over World Cup in Gooooooolf Campaign

The auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Read More...

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Digital Marketing People on the Move: March 2014 Roundup
Marketing

Digital Marketing People on the Move: March 2014 Roundup

12y Yuyu Chen

Digital Marketing People on the Move: March 2014 R...

This is a roundup of new hires and promotions in the digital marketing industry during March. Read More...

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Taco Bell Breakfast Phones Dial Up New Menu Buzz
Social

Taco Bell Breakfast Phones Dial Up New Menu Buzz

12y Lisa Lacy

Taco Bell Breakfast Phones Dial Up New Menu Buzz

The brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages a...

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TNT's MobCity "Adaptweetion" Further Blurs TV & Social
Social

TNT's MobCity "Adaptweetion" Further Blurs TV & Social

12y Mary Lisbeth D'Amico

TNT's MobCity "Adaptweetion" Further Blurs TV &...

The first screenplay to be released over Twitter is one more step towards screen convergence. Read More...

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Marketers Call for a Reality Check in Female-Targeted Campaigns
Marketing

Marketers Call for a Reality Check in Female-Targeted Campaigns

13y Matt Kapko

Marketers Call for a Reality Check in Female-Targe...

As brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Read More...

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