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Spotlight On: Deutsch LA's CDO, Winston Binch

Dec 23, 2014 - We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to be a rock star. Comments

VW Takes Over World Cup in Gooooooolf Campaign

vw-gooolf Jun 18, 2014 - The auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Comments

Digital Marketing People on the Move: March 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga Mar 31, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during March. Comments

Taco Bell Breakfast Phones Dial Up New Menu Buzz

taco-bell-breakfast-phone-1 Mar 25, 2014 - The brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages about missions and prizes. Comments

TNT's MobCity "Adaptweetion" Further Blurs TV & Social

tnt-twitter2 Dec 6, 2013 - The first screenplay to be released over Twitter is one more step towards screen convergence. Comments

Marketers Call for a Reality Check in Female-Targeted Campaigns

woman-with-phone Sep 24, 2013 - As brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Comments

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