Sep 11, 2014 - Native advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good, does that even matter? Comments
Nov 5, 2010 - Not all obstacles are insurmountable. Comments
Oct 25, 2010 - Digg's chief revenue officer joins image-based ad network. Comments
Aug 30, 2010 - So far users have not flocked to create branded accounts, but it's early. Comments
Aug 25, 2010 - An in-depth look at the group-buying platform's biggest and most successful campaign to date. Comments
Apr 20, 2009 - The two will still work together on remnant and so-called "network reserve" ads, but Digg will handle its custom deals. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
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