Digital Campaigns


Getting it right with social when everything we know is wrong

Nov 25, 2015 - Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose? Comments

Cyber Friday: Why this is the year Black Friday will play out online

mobile-first-christmas-8302267342-3a909e4dd7-z Nov 19, 2015 - As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing approach, with emphasis on mobile. Comments

How meaningful is your campaign attribution?

to-deposit-or-not-to-deposit-that-is-the-question-journal Nov 19, 2015 - Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substantial conversions? Comments

Don’t let your customers walk away from their carts

mobile-phone-shopping-flickr-22257890101-7cb64bb1c6-z Nov 18, 2015 - E-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the holiday shopping season. Comments

Why programmatic ad buying is more important than you think

programatic-buying-walle Nov 13, 2015 - What is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increase ROI. Comments

Tweets of the week: Rugby World Cup and a race that stops a nation

tow-all-blacks-winning-tweet Nov 5, 2015 - Because Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's Tweets in the Asia-Pacific region. Comments

Why your holiday marketing strategy needs unboxing videos

opening-box Nov 5, 2015 - Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into their holiday marketing strategy. Comments

The case against the chief digital officer

jury-trial Nov 4, 2015 - If the CMO is supposed to foster customer relationships through personalized experiences and ultimately drive digital transformations, should the role of CDO even exist? Comments

How to use mobile as a bridge between digital and physical

bridge-flickr-8678102574-773d88fa42-z Nov 2, 2015 - The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer journey and drive sales? Comments

4 steps to creating your best webinar ever

webinar-study-flickr-12570992595-d3d5d7a0c9 Nov 2, 2015 - Webinars are not only educational; they are also excellent marketing tools. Use these four strategies to execute quality presentations from creation to delivery and promotion. Comments

A beginners guide to better measuring social ROI

social-roi-flickr-14645143573-dca9889bb2 Oct 30, 2015 - Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively track and measure social ROI. Comments

5 strategies for last-minute Halloween marketing on Twitter

halloween-twitter-flickr Oct 29, 2015 - Thanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with consumers right before Halloween. Comments

Email testing and optimization: an in-depth look into what works

testing-email Oct 29, 2015 - It's imperative that marketers regularly take time to assess email marketing programs to optimize campaign strategy. Use these tips to effectively begin the testing process. Comments

How Uber thinks locally to expand globally

uber-logo-black-background Oct 28, 2015 - Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Comments

How to craft a truly personalized intent marketing campaign

johnwilliamwaterhouse-penelopeandthesuitors-1912 Oct 27, 2015 - Creating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrate successful campaigns. Comments

Why we need to rethink the creative brief

big-question-flickr-3534516458-48e4e8595f-b Oct 20, 2015 - Though traditional creative briefs may seem irrelevant in today's campaign strategy, here's how this updated version of the tactic is conducive to contemporary marketing practices. Comments

Marketing takeaways from design thinking

whistlers-mom-flickr-3961139526-1aa188610d-z Oct 18, 2015 - As marketers, it's easy to get stuck in campaign cycles and budgets, which is why a design thinking mindset can offer new ways of combating marketing challenges. Comments

Brands Still Matter - Just Not Like They Used To

brands-applied-gtld Sep 28, 2015 - Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about service, philanthropy, and relevant experiences. Comments

How Imgur Helps Brands Market to Males

imgur-logo Sep 22, 2015 - Imgur's growing community of Millennial males makes the photo sharing site a prime advertising spot for brands like eBay and Starz. Comments

4 Strategic Tips for Building a Lasting Social Campaign in China

wearesocial-logo Sep 10, 2015 - We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Comments

Madison Avenue Needs Wall Street Wisdom

wall-street-bull Aug 31, 2015 - Eric Harris, an investment banker-turned marketer, talks about how his financial background helped him grow his own ad business. Comments

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