digital native

business-transformation

Marketers Must Understand Digital Transformation In a Modern World

Jul 24, 2014 - Marketers need to be on the forefront of the digital revolution, or else they risk becoming expendable and irrelevant in their industry. Comments

Is the CMO Dead?

chief-marketing-officer Jul 7, 2014 - A chief digital officer could add digital chops to a company. Should he or she kick the chief marketing officer (CMO) out of his seat? Comments

Really Smart Ideas Worth Considering

digital-content Nov 8, 2013 - These three statements may inspire you to rethink and re-evaluate your strategies and tactics, too. Comments

Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

online-shopping Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments

What Marketers Can Learn From Young Mobile Users

mobilevideo Apr 23, 2013 - Let's all stop shaking our heads at kids gazing into their phones and instead try to figure out what it is they're looking at. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
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      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
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      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...