Jul 24, 2014 - Marketers need to be on the forefront of the digital revolution, or else they risk becoming expendable and irrelevant in their industry. Comments
Jul 7, 2014 - A chief digital officer could add digital chops to a company. Should he or she kick the chief marketing officer (CMO) out of his seat? Comments
Nov 8, 2013 - These three statements may inspire you to rethink and re-evaluate your strategies and tactics, too. Comments
Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments
Apr 23, 2013 - Let's all stop shaking our heads at kids gazing into their phones and instead try to figure out what it is they're looking at. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
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September 30, 2014
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