Digital people on the move: Google's search head retires

Digital people on the move: Google's search head retires

8y Yuyu Chen

Digital people on the move: Google's search head r...

The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google. Read More...

View article
3 lessons we can learn from the most 'contagious' brands

3 lessons we can learn from the most 'contagious' brands

8y Mike O'Brien

3 lessons we can learn from the most 'contagious' ...

Nobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands lik...

View article
GroupM to Be Another Agency Partnering with BuzzFeed

GroupM to Be Another Agency Partnering with BuzzFeed

9y Yuyu Chen

GroupM to Be Another Agency Partnering with BuzzFe...

The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Rea...

View article
Get the latest analysis and reports delivered to your inbox daily
Digital Marketing People on the Move: May 2015 Roundup

Digital Marketing People on the Move: May 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: May 2015 Rou...

This is a roundup of new hires and promotions in the digital marketing industry during May of 2015. Read More...

View article
Brands to Spend More on Original Digital Video But Worry About Its ROI

Brands to Spend More on Original Digital Video But Worry About Its ROI

9y Yuyu Chen

Brands to Spend More on Original Digital Video But...

A joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video conte...

View article
YouTube Celebrates 5 Years of TrueView Ads

YouTube Celebrates 5 Years of TrueView Ads

9y Mike O'Brien

YouTube Celebrates 5 Years of TrueView Ads

YouTube looks back at the most popular videos of 2010 on the anniversary of the skippable TrueView ads, while also introducing "Cards." Read More...

View article
Digital Marketing People on the Move: February 2015 Roundup

Digital Marketing People on the Move: February 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: February 201...

This is a roundup of new hires and promotions in the digital marketing industry during February of 2015. Read More...

View article
Digital Marketing People on the Move: January 2015 Roundup

Digital Marketing People on the Move: January 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: January 2015...

This is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Read More...

View article
Wearables: A Double-Edged Sword

Wearables: A Double-Edged Sword

9y Yuyu Chen

Wearables: A Double-Edged Sword

Wearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will...

View article
How Can You Make Your Big Data "Smarter"?

How Can You Make Your Big Data "Smarter"?

9y Yuyu Chen

How Can You Make Your Big Data "Smarter"?

Data specialists from Vizeum, Havas, and DigitasLBi share their advice on how to segment and test big data in order to make better-informed marketing ...

View article
Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

9y Emily Alford

Spotlight On: Jason Kodish, Global Data Scientist,...

We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marke...

View article
ClickZ Content Takeover Day One: A Look at What's Coming Up

ClickZ Content Takeover Day One: A Look at What's Coming Up

9y Melanie White

ClickZ Content Takeover Day One: A Look at What's ...

ClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there! Read More...

View article
Whirlpool and Upworthy Tug at Heartstrings to Pull in Shares

Whirlpool and Upworthy Tug at Heartstrings to Pull in Shares

9y Emily Alford

Whirlpool and Upworthy Tug at Heartstrings to Pull...

Whirlpool has extended its "Every Day, Care" campaign to social sharing site Upworthy by creating two new videos meant to encourage viewers to thank t...

View article
Publicis Acquires Sapient to the Tune of $3.7 Billion

Publicis Acquires Sapient to the Tune of $3.7 Billion

9y Emily Alford

Publicis Acquires Sapient to the Tune of $3.7 Bill...

Global advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of b...

View article
MediaCom and Google Collaborate to Develop a Mobile-First Mindset

MediaCom and Google Collaborate to Develop a Mobile-First Mindset

10y Yuyu Chen

MediaCom and Google Collaborate to Develop a Mobil...

Global media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This mo...

View article
Google Unveils Premium Programmatic Video Marketplace

Google Unveils Premium Programmatic Video Marketplace

10y Yuyu Chen

Google Unveils Premium Programmatic Video Marketpl...

The tech giant has released its own programmatic ad exchange for video ads. Read More...

View article
AOL and Microsoft Team Up to Offer Premium Content

AOL and Microsoft Team Up to Offer Premium Content

10y Greg Jarboe

AOL and Microsoft Team Up to Offer Premium Content

Through a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Read More...

View article
AOL Strikes Premium Motion Picture Deal With Miramax

AOL Strikes Premium Motion Picture Deal With Miramax

10y Greg Jarboe

AOL Strikes Premium Motion Picture Deal With Miram...

A new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Read More...

View article
Digital Marketing People on the Move: March 2014 Roundup

Digital Marketing People on the Move: March 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: March 2014 R...

This is a roundup of new hires and promotions in the digital marketing industry during March. Read More...

View article
Taco Bell Breakfast Phones Dial Up New Menu Buzz

Taco Bell Breakfast Phones Dial Up New Menu Buzz

10y Lisa Lacy

Taco Bell Breakfast Phones Dial Up New Menu Buzz

The brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages a...

View article
SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables

SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables

10y Melanie White

SXSW 2014: Hottest Topics to Include Wearables, Da...

ClickZ asks a number of industry leaders what they expect the biggest topics of conversation at this year's South By Southwest will be. Unsurprisingly...

View article
Google Signs $100M Upfront Deal With Magna

Google Signs $100M Upfront Deal With Magna

10y Yuyu Chen

Google Signs $100M Upfront Deal With Magna

Google and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (...

View article
Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?

Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?

10y Melanie White

Leading Question: How Will the Internet of Things ...

How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of...

View article
Digital Marketing People on the Move: Susan Wojcicki to Lead YouTube

Digital Marketing People on the Move: Susan Wojcicki to Lead YouTube

10y Yuyu Chen

Digital Marketing People on the Move: Susan Wojcic...

February starts with a series of promotions and hires in the digital marketing industry, including a new Microsoft chief executive and the next YouTub...

View article
DigitasLBi, Razorfish Cut Cross-Ad Deal With Google

DigitasLBi, Razorfish Cut Cross-Ad Deal With Google

10y Mary Lisbeth D'Amico

DigitasLBi, Razorfish Cut Cross-Ad Deal With Googl...

Publicis Groupe agencies DigitalLBi and Razorfish have committed to spending more across Google's video, mobile and display properties. Read More...

View article
Digitas Reflects on Dual Media Partnership for Sprint at E3

Digitas Reflects on Dual Media Partnership for Sprint at E3

11y Matt Kapko

Digitas Reflects on Dual Media Partnership for Spr...

Digitas secured the first native ad distribution partnership for Sprint with The Huffington Post to showcase exclusive behind-the-scenes footage from ...

View article
NYSE Launches Digital Newsroom

NYSE Launches Digital Newsroom

11y Mary Lisbeth D'Amico

NYSE Launches Digital Newsroom

The NYSE recently unveiled an online newsroom that offers a mix of breaking news, folksy company profiles, and the ability for readers to share and en...

View article
1 2 3