Marketing News & Expert Advice
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Digitas
Digitas Reflects on Dual Media Partnership for Sprint at E3
Jun 26, 2013 - Digitas secured the first native ad distribution partnership for Sprint with The Huffington Post to showcase exclusive behind-the-scenes footage from E3 on the IGN E3 VIP page. Comments
Xerox CMO Not Sold on Twitter and Pinterest
Apr 26, 2012 -
Christa Carone, CMO at Xerox said a new Twitter ad test has resulted in some negative reactions from clients.
Comments
Digitas Study: Web Video Drives Brand Interest
Apr 6, 2012 - Digitas-Harris survey examines how consumers react to brand mentions in online videos. Comments
Jenn-Air Kitchen App Ties Print to Mobile
Mar 28, 2012 -
Digitas app virtually swaps old kitchen appliances with new for Jenn-Air.
Comments
Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA
Mar 19, 2012 - EBay hands its digital account to Digitas; 180LA president is promoted to global CEO. Comments
Online Upfront Gains Steam With YouTube, Yahoo, Et Al
Feb 24, 2012 - Annual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo. Comments
David Kenny, Restless Soul, Joins Weather Channel as CEO
Jan 24, 2012 -
Former chief of Digitas and Akamai to run cross-channel media giant.
Comments
Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief
Jan 4, 2012 - Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Comments
As Laura Lang Exits, Razorfish CEO Takes Bigger Role at Vivaki
Dec 5, 2011 -
Nine-year Razorfish veteran to oversee digital transformation.
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Time Inc. Hires Digitas' Lang as CEO, Pointing to Digital Evolution
Nov 30, 2011 -
Takes reins at publishing house in January.
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Buick Buys Social Engagement for a Song
Nov 11, 2011 -
Works with Digitas to commission a song and music video from band Hellogoodbye.
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NYSE Launches Digital Newsroom
Jun 4, 2013 -
The NYSE recently unveiled an online newsroom that offers a mix of breaking news, folksy company profiles, and the ability for readers to share and endorse content via social media.
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Digitas Selects Weisman as New CEO for North America
Mar 19, 2013 -
Digitas has appointed Tony Weisman as its new chief executive for the North America region, effective immediately.
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Digitas and LBi Merge to Become Complete International Digital Agency
Feb 6, 2013 -
Publicis group will merge its largest US digital ad agency Digitas, with its recently acquired European entity LBi, to form DigitasLBi. Headquartered in Paris, the combined venture will be led by LBi chief executive Luke Taylor, who has been appointed...
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Social Buzz Finds Shoppers Psyched for Holidays
Nov 30, 2012 -
In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas and Brandwatch.
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A Week of Black Fridays
Nov 20, 2012 -
Online holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hello to a week of Black Fridays.
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BrightTag Acquires SiteTagger
Aug 24, 2012 - Also: Tribal DDB New York hires creative director, and other industry news from the week. Comments
Digitas Hires for New York and Atlanta
Jul 27, 2012 - Elisa Steele moves to Skype, SapientNitro hires. Comments
Wunderman's Shulman to Replace CEO Scarfi at Organic
Jul 18, 2012 -
Shulman has held stints at Wunderman, Digitas, and Ford.
Comments
Tide Turns Onion Article Into Meta Video
Jun 5, 2012 -
Digitas copywriter, once in The Lemonheads, apes Poison's Bret Michaels for the detergent brand.
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Agencies Lukewarm on 2012 NewFronts
May 4, 2012 -
Will people watch and advertisers buy in?
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