Digitas

thedaily-puppets

Agencies Lukewarm on 2012 NewFronts

May 4, 2012 - Will people watch and advertisers buy in? Comments

Xerox CMO Not Sold on Twitter and Pinterest

xerox-video Apr 26, 2012 - Christa Carone, CMO at Xerox said a new Twitter ad test has resulted in some negative reactions from clients. Comments

Digitas Study: Web Video Drives Brand Interest

Apr 6, 2012 - Digitas-Harris survey examines how consumers react to brand mentions in online videos. Comments

Jenn-Air Kitchen App Ties Print to Mobile

jen-air-design-vision-3 Mar 28, 2012 - Digitas app virtually swaps old kitchen appliances with new for Jenn-Air. Comments

Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA

Mar 19, 2012 - EBay hands its digital account to Digitas; 180LA president is promoted to global CEO. Comments

Online Upfront Gains Steam With YouTube, Yahoo, Et Al

Feb 24, 2012 - Annual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo. Comments

David Kenny, Restless Soul, Joins Weather Channel as CEO

davidkenny Jan 24, 2012 - Former chief of Digitas and Akamai to run cross-channel media giant. Comments

Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief

Jan 4, 2012 - Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Comments

As Laura Lang Exits, Razorfish CEO Takes Bigger Role at Vivaki

bob-lord Dec 5, 2011 - Nine-year Razorfish veteran to oversee digital transformation. Comments

Time Inc. Hires Digitas' Lang as CEO, Pointing to Digital Evolution

llang Nov 30, 2011 - Takes reins at publishing house in January. Comments

Buick Buys Social Engagement for a Song

buick-digitas Nov 11, 2011 - Works with Digitas to commission a song and music video from band Hellogoodbye. Comments

Seth Solomons Leaves Digitas to Helm Publicis CRM Shop

sethsolomons Oct 11, 2011 - Agency will be based in NYC with seven full-time staff and a small army of consultants. Comments

Facebook Insights 'Coming Soon,' Marketers Are Ready

Sep 23, 2011 - One agency has high hopes for new product, while another is more cautious. Comments

Execs & Accounts: Whirlpool, Mobile Theory, Mediabrands

Sep 23, 2011 - Digitas France wins Euro digital duties for Whirlpool, and other items of note. Comments

'Cars 2' Drives Goodyear's Home Page

goodyear Jun 21, 2011 - Cross-promotion marries computer screen and big screen. Comments

R/GA Opens Shop in Stockholm

anders-rga Jun 16, 2011 - A move on the interactive world's hottest market. MD Erlandsson and ECD Kay Höök join from Digitas Sweden. Comments

Barbara Cipolla to Spearhead Growth at Digitas

barbara-cipolla Jun 15, 2011 - She replaces Liz Ross, who moved to Mediabrands Ventures in January. Comments

Publicis to Acquire Rosetta for $575M

May 17, 2011 - Big four global ad company continues digital expansion with purchase of independent shop. Comments

Publicis Buys U.K. Agency Kitcatt Nohr, Combines With Digitas London

Mar 4, 2011 - Publicis expands Vivaki's European presence with acquisition of digital-focused creative shop. Comments

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