Internet of Things

Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?

Feb 6, 2014 - How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of agency leaders their thoughts. Comments

Digital Marketing People on the Move: Susan Wojcicki to Lead YouTube

05bits-susan-articlelarge-v2 Feb 6, 2014 - February starts with a series of promotions and hires in the digital marketing industry, including a new Microsoft chief executive and the next YouTube head. Comments

DigitasLBi, Razorfish Cut Cross-Ad Deal With Google

Google logo Nov 15, 2013 - Publicis Groupe agencies DigitalLBi and Razorfish have committed to spending more across Google's video, mobile and display properties. Comments

Digitas Reflects on Dual Media Partnership for Sprint at E3

e3-partner-content Jun 26, 2013 - Digitas secured the first native ad distribution partnership for Sprint with The Huffington Post to showcase exclusive behind-the-scenes footage from E3 on the IGN E3 VIP page. Comments

NYSE Launches Digital Newsroom

the-big-stage-1 Jun 4, 2013 - The NYSE recently unveiled an online newsroom that offers a mix of breaking news, folksy company profiles, and the ability for readers to share and endorse content via social media. Comments

Digitas Selects Weisman as New CEO for North America

tonyweisman Mar 19, 2013 - Digitas has appointed Tony Weisman as its new chief executive for the North America region, effective immediately. Comments

Digitas and LBi Merge to Become Complete International Digital Agency

digitallb-300 Feb 6, 2013 - Publicis group will merge its largest US digital ad agency Digitas, with its recently acquired European entity LBi, to form DigitasLBi. Headquartered in Paris, the combined venture will be led by LBi chief executive Luke Taylor, who has been appointed... Comments

Social Buzz Finds Shoppers Psyched for Holidays

gifts-presents-christmas Nov 30, 2012 - In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas and Brandwatch. Comments

A Week of Black Fridays

black-friday-shopper Nov 20, 2012 - Online holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hello to a week of Black Fridays. Comments

BrightTag Acquires SiteTagger

Aug 24, 2012 - Also: Tribal DDB New York hires creative director, and other industry news from the week. Comments

Digitas Hires for New York and Atlanta

Jul 27, 2012 - Elisa Steele moves to Skype, SapientNitro hires. Comments

Wunderman's Shulman to Replace CEO Scarfi at Organic

david-shulman-image Jul 18, 2012 - Shulman has held stints at Wunderman, Digitas, and Ford. Comments

Tide Turns Onion Article Into Meta Video

tide-22 Jun 5, 2012 - Digitas copywriter, once in The Lemonheads, apes Poison's Bret Michaels for the detergent brand. Comments

Agencies Lukewarm on 2012 NewFronts

thedaily-puppets May 4, 2012 - Will people watch and advertisers buy in? Comments

Xerox CMO Not Sold on Twitter and Pinterest

xerox-video Apr 26, 2012 - Christa Carone, CMO at Xerox said a new Twitter ad test has resulted in some negative reactions from clients. Comments

Digitas Study: Web Video Drives Brand Interest

Apr 6, 2012 - Digitas-Harris survey examines how consumers react to brand mentions in online videos. Comments

Jenn-Air Kitchen App Ties Print to Mobile

jen-air-design-vision-3 Mar 28, 2012 - Digitas app virtually swaps old kitchen appliances with new for Jenn-Air. Comments

Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA

Mar 19, 2012 - EBay hands its digital account to Digitas; 180LA president is promoted to global CEO. Comments

Online Upfront Gains Steam With YouTube, Yahoo, Et Al

Feb 24, 2012 - Annual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo. Comments

David Kenny, Restless Soul, Joins Weather Channel as CEO

davidkenny Jan 24, 2012 - Former chief of Digitas and Akamai to run cross-channel media giant. Comments

Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief

Jan 4, 2012 - Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Comments

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