Digitas Selects Weisman as New CEO for North America
Marketing

Digitas Selects Weisman as New CEO for North America

11y Melanie White

Digitas Selects Weisman as New CEO for North Ameri...

Digitas has appointed Tony Weisman as its new chief executive for the North America region, effective immediately. Read More...

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Digitas and LBi Merge to Become Complete International Digital Agency
Marketing

Digitas and LBi Merge to Become Complete International Digital Agency

11y Melanie White

Digitas and LBi Merge to Become Complete Internati...

Publicis group will merge its largest US digital ad agency Digitas, with its recently acquired European entity LBi, to form DigitasLBi. Headquartered ...

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Social Buzz Finds Shoppers Psyched for Holidays
Ad Industry Metrics

Social Buzz Finds Shoppers Psyched for Holidays

11y Susan Kuchinskas

Social Buzz Finds Shoppers Psyched for Holidays

In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas...

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A Week of Black Fridays
Ad Industry Metrics

A Week of Black Fridays

11y Susan Kuchinskas

A Week of Black Fridays

Online holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hel...

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BrightTag Acquires SiteTagger
Agency Spotlight

BrightTag Acquires SiteTagger

12y Daniel Mickens

BrightTag Acquires SiteTagger

Also: Tribal DDB New York hires creative director, and other industry news from the week. Read More...

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Digitas Hires for New York and Atlanta
Agency Spotlight

Digitas Hires for New York and Atlanta

12y Daniel Mickens

Digitas Hires for New York and Atlanta

Elisa Steele moves to Skype, SapientNitro hires. Read More...

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Wunderman's Shulman to Replace CEO Scarfi at Organic
Agency Spotlight

Wunderman's Shulman to Replace CEO Scarfi at Organic

12y Kate Kaye

Wunderman's Shulman to Replace CEO Scarfi at Organ...

Shulman has held stints at Wunderman, Digitas, and Ford. Read More...

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Tide Turns Onion Article Into Meta Video
Media

Tide Turns Onion Article Into Meta Video

12y Christopher Heine

Tide Turns Onion Article Into Meta Video

Digitas copywriter, once in The Lemonheads, apes Poison's Bret Michaels for the detergent brand. Read More...

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Agencies Lukewarm on 2012 NewFronts
Media

Agencies Lukewarm on 2012 NewFronts

12y Anna Maria Virzi

Agencies Lukewarm on 2012 NewFronts

Will people watch and advertisers buy in? Read More

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Xerox CMO Not Sold on Twitter and Pinterest
Media

Xerox CMO Not Sold on Twitter and Pinterest

12y Kate Kaye

Xerox CMO Not Sold on Twitter and Pinterest

Christa Carone, CMO at Xerox said a new Twitter ad test has resulted in some negative reactions from clients. Read More...

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Digitas Study: Web Video Drives Brand Interest
Media

Digitas Study: Web Video Drives Brand Interest

12y ClickZ News Staff

Digitas Study: Web Video Drives Brand Interest

Digitas-Harris survey examines how consumers react to brand mentions in online videos. Read More...

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Jenn-Air Kitchen App Ties Print to Mobile
Media

Jenn-Air Kitchen App Ties Print to Mobile

12y Susan Kuchinskas

Jenn-Air Kitchen App Ties Print to Mobile

Digitas app virtually swaps old kitchen appliances with new for Jenn-Air. Read More...

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Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA
Marketing

Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA

12y ClickZ News Staff

Execs & Accounts: eBay; Digitas; British Airwa...

EBay hands its digital account to Digitas; 180LA president is promoted to global CEO. Read More...

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Online Upfront Gains Steam With YouTube, Yahoo, Et Al
Media

Online Upfront Gains Steam With YouTube, Yahoo, Et Al

12y Susan Kuchinskas

Online Upfront Gains Steam With YouTube, Yahoo, Et...

Annual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo. Read More...

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David Kenny, Restless Soul, Joins Weather Channel as CEO
Marketing

David Kenny, Restless Soul, Joins Weather Channel as CEO

12y Zachary Rodgers

David Kenny, Restless Soul, Joins Weather Channel ...

Former chief of Digitas and Akamai to run cross-channel media giant. Read More...

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Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief
Agency Spotlight

Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New...

12y ClickZ News Staff

Execs & Accounts: Wunderman Wins Levi's Digita...

Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Read More...

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As Laura Lang Exits, Razorfish CEO Takes Bigger Role at Vivaki
Marketing

As Laura Lang Exits, Razorfish CEO Takes Bigger Role at Vivaki

12y Zachary Rodgers

As Laura Lang Exits, Razorfish CEO Takes Bigger Ro...

Nine-year Razorfish veteran to oversee digital transformation. Read More...

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Time Inc. Hires Digitas' Lang as CEO, Pointing to Digital Evolution
Media

Time Inc. Hires Digitas' Lang as CEO, Pointing to Digital Evolution

12y Christopher Heine

Time Inc. Hires Digitas' Lang as CEO, Pointing to ...

Takes reins at publishing house in January. Read More...

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Buick Buys Social Engagement for a Song
Automotive

Buick Buys Social Engagement for a Song

12y Lisa Lacy

Buick Buys Social Engagement for a Song

Works with Digitas to commission a song and music video from band Hellogoodbye. Read More...

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Seth Solomons Leaves Digitas to Helm Publicis CRM Shop
Marketing

Seth Solomons Leaves Digitas to Helm Publicis CRM Shop

13y Douglas Quenqua

Seth Solomons Leaves Digitas to Helm Publicis CRM ...

Agency will be based in NYC with seven full-time staff and a small army of consultants. Read More...

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Facebook Insights 'Coming Soon,' Marketers Are Ready
Actionable Analysis

Facebook Insights 'Coming Soon,' Marketers Are Ready

13y Christopher Heine

Facebook Insights 'Coming Soon,' Marketers Are Rea...

One agency has high hopes for new product, while another is more cautious. Read More...

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Execs & Accounts: Whirlpool, Mobile Theory, Mediabrands
Marketing

Execs & Accounts: Whirlpool, Mobile Theory, Mediabrands

13y Nina Boys

Execs & Accounts: Whirlpool, Mobile Theory, Mediab...

Digitas France wins Euro digital duties for Whirlpool, and other items of note. Read More...

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'Cars 2' Drives Goodyear's Home Page
Display Advertising

'Cars 2' Drives Goodyear's Home Page

13y Christopher Heine

'Cars 2' Drives Goodyear's Home Page

Cross-promotion marries computer screen and big screen. Read More...

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R/GA Opens Shop in Stockholm
Media

R/GA Opens Shop in Stockholm

13y Zachary Rodgers

R/GA Opens Shop in Stockholm

A move on the interactive world's hottest market. MD Erlandsson and ECD Kay Höök join from Digitas Sweden. Read More...

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Barbara Cipolla to Spearhead Growth at Digitas
Media

Barbara Cipolla to Spearhead Growth at Digitas

13y Susan Kuchinskas

Barbara Cipolla to Spearhead Growth at Digitas

She replaces Liz Ross, who moved to Mediabrands Ventures in January. Read More...

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Mobile News: Google Gets With Digitas, Velti Buys Casee, InMobi Ad Growth
Media

Mobile News: Google Gets With Digitas, Velti Buys Casee, InMobi Ad Growth

13y Jack Marshall

Mobile News: Google Gets With Digitas, Velti Buys ...

Plus, mobile email use skyrockets. Read More...

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Publicis to Acquire Rosetta for $575M
Marketing

Publicis to Acquire Rosetta for $575M

13y Anna Maria Virzi

Publicis to Acquire Rosetta for $575M

Big four global ad company continues digital expansion with purchase of independent shop. Read More...

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