Aug 15, 2012 - Blunt digital marketer warns against chasing silly metrics such as wanting social media likes for likes sake. Comments
Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments
Dec 20, 2010 - SMG has dibs on addressable TV ad inventory at national scale. Comments
Aug 12, 2010 - Sales arrangement marks progress for Google's fledgling TV ad product. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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