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Avinash Kaushik: Only Great Metrics

Susan Kuchinskas  |  Strategies

Aug 15, 2012 - Blunt digital marketer warns against chasing silly metrics such as wanting social media likes for likes sake. Comments

Andrew Solmssen  |  Mobile

What Will 2012 Bring to TV? The Over The Top Upstarts

Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments

Kate Kaye  |  Video

DirecTV Gives Starcom First Shot at Addressable TV Ads

Dec 20, 2010 - SMG has dibs on addressable TV ad inventory at national scale. Comments

Jack Marshall  |  Media Buying

Google Extends TV Ad Program With DirecTV Partnership

Aug 12, 2010 - Sales arrangement marks progress for Google's fledgling TV ad product. Comments

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