Aug 15, 2012 - Blunt digital marketer warns against chasing silly metrics such as wanting social media likes for likes sake. Comments
Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments
Dec 20, 2010 - SMG has dibs on addressable TV ad inventory at national scale. Comments
Aug 12, 2010 - Sales arrangement marks progress for Google's fledgling TV ad product. Comments
Hong Kong, October 21-22
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San Francisco, November 13-14
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Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT