Aug 15, 2012 - Blunt digital marketer warns against chasing silly metrics such as wanting social media likes for likes sake. Comments
Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments
Dec 20, 2010 - SMG has dibs on addressable TV ad inventory at national scale. Comments
Aug 12, 2010 - Sales arrangement marks progress for Google's fledgling TV ad product. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014