DirecTV

kaushik-one

Avinash Kaushik: Only Great Metrics

Aug 15, 2012 - Blunt digital marketer warns against chasing silly metrics such as wanting social media likes for likes sake. Comments

What Will 2012 Bring to TV? The Over The Top Upstarts

Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments

DirecTV Gives Starcom First Shot at Addressable TV Ads

Dec 20, 2010 - SMG has dibs on addressable TV ad inventory at national scale. Comments

Google Extends TV Ad Program With DirecTV Partnership

Aug 12, 2010 - Sales arrangement marks progress for Google's fledgling TV ad product. Comments

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