DirecTV

kaushik-one

Avinash Kaushik: Only Great Metrics

Aug 15, 2012 - Blunt digital marketer warns against chasing silly metrics such as wanting social media likes for likes sake. Comments

What Will 2012 Bring to TV? The Over The Top Upstarts

Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments

DirecTV Gives Starcom First Shot at Addressable TV Ads

Dec 20, 2010 - SMG has dibs on addressable TV ad inventory at national scale. Comments

Google Extends TV Ad Program With DirecTV Partnership

Aug 12, 2010 - Sales arrangement marks progress for Google's fledgling TV ad product. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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