Marketing News & Expert Advice
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Disney
Disney Launches Vine Account, Asks Fans to Show Their ‘Disney Side’
Oct 4, 2013 - Disney encourages fans to create Vines that demonstrate what happens to them when they are at a Disney park. Comments
Swashbuckling Runs Amok in 'Pirates' Effort
May 20, 2011 -
A slew of "savvy" promotions, as Captain Jack Sparrow might call them.
Comments
Kids' Browser KidZui Tells Parents When Kids Like Sponsor Content
Mar 7, 2011 -
After ditching subscription model, child-safe Web browser is attracting big name film studios and lesser-known advertisers.
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Wicked Cool DOOH: 6 Examples
Nov 16, 2010 -
Six innovative examples of digital out-of-home marketing experiences.
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'Social Entertainment' Platform GetGlue Signs Slew of TV Networks
Sep 22, 2010 -
MSNBC, AMC, Disney, and others will use GetGlue to reward users for "checking in" to their shows during premiere week.
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Disney to Buy Playdom, Latest Sign of Its Social Media Embrace
Jul 28, 2010 -
From Twitter discounts to Facebook games, Disney is making waves in the social media sphere.
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Why is Digital Marketing Success So Elusive?
Sep 20, 2013 -
With decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing success so elusive?
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Travelocity Web Series Partners Up to Push 'Lone Ranger,' New Mexico
Jul 1, 2013 -
The travel site's Let's Roam video series will feature four webisodes that highlight destinations in New Mexico that appear in the upcoming Disney film.
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Honey Maid Launches Microsite to Spur Kid Creativity
Mar 1, 2013 -
The site, Made Co., encourages kids to use their imaginations while also promoting a new product and tapping into what the brand says is its roots as a source of ideas.
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Permission to Dream: A Latino-Inclusive Marketing Approach
Dec 11, 2012 -
Brands need to address (and show) the growing influence that Latinos and other emerging cultures are playing.
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McDonald's and Disney Get Friend Boost on Facebook
Jun 12, 2012 -
ComScore/Facebook study measures amplification ratio of top brands.
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Raytheon Extends Its Branded Epcot Experience Online
Nov 17, 2011 -
Two-year-old "Sum of All Thrills" ride finds new life on web.
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Disney Buys Parenting Hub Babble.com
Nov 14, 2011 -
Approximately 200 parenting blogs are built on Babble, whose traffic has fallen somewhat over the past year.
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Google Dominates List of Most Effective TV Ads by Dot-Coms
Nov 9, 2011 - TheLadders and GoDaddy get low scores in ad effectiveness study. Comments
Hong Kong Disneyland Dips Into Digital for Halloween
Sep 15, 2011 -
The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd.
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The Rise of F-Commerce
Jun 1, 2011 -
Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer?
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