Disney

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Honey Maid Launches Microsite to Spur Kid Creativity

Mar 1, 2013 - The site, Made Co., encourages kids to use their imaginations while also promoting a new product and tapping into what the brand says is its roots as a source of ideas. Comments

Permission to Dream: A Latino-Inclusive Marketing Approach

dreaming Dec 11, 2012 - Brands need to address (and show) the growing influence that Latinos and other emerging cultures are playing. Comments

McDonald's and Disney Get Friend Boost on Facebook

comscore-amp-image Jun 12, 2012 - ComScore/Facebook study measures amplification ratio of top brands. Comments

Raytheon Extends Its Branded Epcot Experience Online

raytheon-arc Nov 17, 2011 - Two-year-old "Sum of All Thrills" ride finds new life on web. Comments

Disney Buys Parenting Hub Babble.com

similac-babble2 Nov 14, 2011 - Approximately 200 parenting blogs are built on Babble, whose traffic has fallen somewhat over the past year. Comments

Google Dominates List of Most Effective TV Ads by Dot-Coms

Nov 9, 2011 - TheLadders and GoDaddy get low scores in ad effectiveness study. Comments

Swashbuckling Runs Amok in 'Pirates' Effort

movies-showtimes-screen-capture May 20, 2011 - A slew of "savvy" promotions, as Captain Jack Sparrow might call them. Comments

Kids' Browser KidZui Tells Parents When Kids Like Sponsor Content

kidzui-bieber Mar 7, 2011 - After ditching subscription model, child-safe Web browser is attracting big name film studios and lesser-known advertisers. Comments

Wicked Cool DOOH: 6 Examples

disney Nov 16, 2010 - Six innovative examples of digital out-of-home marketing experiences. Comments

'Social Entertainment' Platform GetGlue Signs Slew of TV Networks

getglue Sep 22, 2010 - MSNBC, AMC, Disney, and others will use GetGlue to reward users for "checking in" to their shows during premiere week. Comments

Disney to Buy Playdom, Latest Sign of Its Social Media Embrace

disney-playdom2 Jul 28, 2010 - From Twitter discounts to Facebook games, Disney is making waves in the social media sphere. Comments

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