Do You Need Data Breach Readiness?

Do You Need Data Breach Readiness?

10y Stephanie Miller

Do You Need Data Breach Readiness?

A sad fact of our time is that every company is at real risk for a criminal data breach, so a proactive approach is not only good for business, it's g...

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DMA Names Stephanie Miller VP Member Relations

DMA Names Stephanie Miller VP Member Relations

12y Caitlin Rossman

DMA Names Stephanie Miller VP Member Relations

A roundup of news from Move, Silverpop, LinkedIn, and more. Read More...

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B2C Success for the 2011 Holiday Season With Email and Social Media

B2C Success for the 2011 Holiday Season With Email and Social Media

12y Jeanne Jennings

B2C Success for the 2011 Holiday Season With Email...

Statistics, trends, and tips to help you get the best results from your holiday email marketing. Read More...

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Mobile Spending Leads Direct Marketing Growth

Mobile Spending Leads Direct Marketing Growth

13y Kate Kaye

Mobile Spending Leads Direct Marketing Growth

Direct Marketing Association predicts mobile direct marketing spend to grow 51 percent this year. Read More...

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DAA Steps Up Enforcement of Self-Regulatory Program

DAA Steps Up Enforcement of Self-Regulatory Program

13y Jack Marshall

DAA Steps Up Enforcement of Self-Regulatory Progra...

Better Business Bureau has contacted over 100 companies to test compliance. Read More...

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New Director of Self-Regulatory Group Plans for Global Rollout

New Director of Self-Regulatory Group Plans for Global Rollout

13y Kate Kaye

New Director of Self-Regulatory Group Plans for Gl...

DAA names Peter Kosmala as its first managing director. Read More...

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Behavioral Targeting Laws - Track Me If You Can

Behavioral Targeting Laws - Track Me If You Can

13y Rick Buck

Behavioral Targeting Laws - Track Me If You Can

Customers will tell you a lot about themselves if they believe it is worth the value of your proposition. Read More...

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The Super Bowl of Demographics

The Super Bowl of Demographics

13y Gustavo Razzetti

The Super Bowl of Demographics

The 2010 U.S. Census proves that there are new dynamics going on that will have a huge impact in the way we do marketing to Latinos. Read More...

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Tough Love Comes to E-mail and Social Marketing

Tough Love Comes to E-mail and Social Marketing

13y Anna Maria Virzi

Tough Love Comes to E-mail and Social Marketing

Can marketers act more human? Or is that missing from their DNA? Read More...

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DMA Enforces Ad Icon Rules, May Expose Violators

DMA Enforces Ad Icon Rules, May Expose Violators

13y Kate Kaye

DMA Enforces Ad Icon Rules, May Expose Violators

Companies found in violation of behavioral advertising guidelines could be exposed publicly. Read More...

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European Marketers Look to Make E-mail More Strategic

European Marketers Look to Make E-mail More Strategic

13y Stephanie Miller

European Marketers Look to Make E-mail More Strate...

Sorting out the numbers of FEDMA's 23-country study. Read More...

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Stop Experimenting With Social Media

Stop Experimenting With Social Media

13y Heidi Cohen

Stop Experimenting With Social Media

Four ways social media can enhance your marketing. Read More...

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Maximizing Customer Value With Behavioral Marketing

Maximizing Customer Value With Behavioral Marketing

14y Andrea Fishman

Maximizing Customer Value With Behavioral Marketin...

A comparison of Pat's King of Steaks and The Palm restaurant shows that by understanding who may see your message, you can better predict those that w...

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