DMA

data-breach-shutterstock-135704429

Do You Need Data Breach Readiness?

Feb 25, 2014 - A sad fact of our time is that every company is at real risk for a criminal data breach, so a proactive approach is not only good for business, it's good for customers, too. Comments

DMA Names Stephanie Miller VP Member Relations

stephanie-miller-dma Oct 1, 2012 - A roundup of news from Move, Silverpop, LinkedIn, and more. Comments

B2C Success for the 2011 Holiday Season With Email and Social Media

Oct 31, 2011 - Statistics, trends, and tips to help you get the best results from your holiday email marketing. Comments

Mobile Spending Leads Direct Marketing Growth

Oct 3, 2011 - Direct Marketing Association predicts mobile direct marketing spend to grow 51 percent this year. Comments

DAA Steps Up Enforcement of Self-Regulatory Program

May 23, 2011 - Better Business Bureau has contacted over 100 companies to test compliance. Comments

New Director of Self-Regulatory Group Plans for Global Rollout

peter-kosmala-daa May 10, 2011 - DAA names Peter Kosmala as its first managing director. Comments

Behavioral Targeting Laws - Track Me If You Can

Mar 30, 2011 - Customers will tell you a lot about themselves if they believe it is worth the value of your proposition. Comments

The Super Bowl of Demographics

Mar 1, 2011 - The 2010 U.S. Census proves that there are new dynamics going on that will have a huge impact in the way we do marketing to Latinos. Comments

Tough Love Comes to E-mail and Social Marketing

Feb 4, 2011 - Can marketers act more human? Or is that missing from their DNA? Comments

DMA Enforces Ad Icon Rules, May Expose Violators

daa-icon Jan 31, 2011 - Companies found in violation of behavioral advertising guidelines could be exposed publicly. Comments

European Marketers Look to Make E-mail More Strategic

Dec 22, 2010 - Sorting out the numbers of FEDMA's 23-country study. Comments

Stop Experimenting With Social Media

Oct 18, 2010 - Four ways social media can enhance your marketing. Comments

Maximizing Customer Value With Behavioral Marketing

Sep 8, 2010 - A comparison of Pat's King of Steaks and The Palm restaurant shows that by understanding who may see your message, you can better predict those that will effectively digest it. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs