DMA

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Do You Need Data Breach Readiness?

Feb 25, 2014 - A sad fact of our time is that every company is at real risk for a criminal data breach, so a proactive approach is not only good for business, it's good for customers, too. Comments

DMA Names Stephanie Miller VP Member Relations

stephanie-miller-dma Oct 1, 2012 - A roundup of news from Move, Silverpop, LinkedIn, and more. Comments

B2C Success for the 2011 Holiday Season With Email and Social Media

Oct 31, 2011 - Statistics, trends, and tips to help you get the best results from your holiday email marketing. Comments

Mobile Spending Leads Direct Marketing Growth

Oct 3, 2011 - Direct Marketing Association predicts mobile direct marketing spend to grow 51 percent this year. Comments

DAA Steps Up Enforcement of Self-Regulatory Program

May 23, 2011 - Better Business Bureau has contacted over 100 companies to test compliance. Comments

New Director of Self-Regulatory Group Plans for Global Rollout

peter-kosmala-daa May 10, 2011 - DAA names Peter Kosmala as its first managing director. Comments

Behavioral Targeting Laws - Track Me If You Can

Mar 30, 2011 - Customers will tell you a lot about themselves if they believe it is worth the value of your proposition. Comments

The Super Bowl of Demographics

Mar 1, 2011 - The 2010 U.S. Census proves that there are new dynamics going on that will have a huge impact in the way we do marketing to Latinos. Comments

Tough Love Comes to E-mail and Social Marketing

Feb 4, 2011 - Can marketers act more human? Or is that missing from their DNA? Comments

DMA Enforces Ad Icon Rules, May Expose Violators

daa-icon Jan 31, 2011 - Companies found in violation of behavioral advertising guidelines could be exposed publicly. Comments

European Marketers Look to Make E-mail More Strategic

Dec 22, 2010 - Sorting out the numbers of FEDMA's 23-country study. Comments

Stop Experimenting With Social Media

Oct 18, 2010 - Four ways social media can enhance your marketing. Comments

Maximizing Customer Value With Behavioral Marketing

Sep 8, 2010 - A comparison of Pat's King of Steaks and The Palm restaurant shows that by understanding who may see your message, you can better predict those that will effectively digest it. Comments

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