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DMA Names Stephanie Miller VP Member Relations

Caitlin Rossman  |  Agency Spotlight

Oct 1, 2012 - A roundup of news from Move, Silverpop, LinkedIn, and more. Comments

Andrea Fishman  |  Data-Driven Marketing

Maximizing Customer Value With Behavioral Marketing

Sep 8, 2010 - A comparison of Pat's King of Steaks and The Palm restaurant shows that by understanding who may see your message, you can better predict those that will effectively digest it. Comments

Jeanne Jennings  |  Email Marketing

B2C Success for the 2011 Holiday Season With Email and Social Media

Oct 31, 2011 - Statistics, trends, and tips to help you get the best results from your holiday email marketing. Comments

Kate Kaye  |  Mobile

Mobile Spending Leads Direct Marketing Growth

Oct 3, 2011 - Direct Marketing Association predicts mobile direct marketing spend to grow 51 percent this year. Comments

Jack Marshall  |  Data-Driven Marketing

DAA Steps Up Enforcement of Self-Regulatory Program

May 23, 2011 - Better Business Bureau has contacted over 100 companies to test compliance. Comments

Kate Kaye  |  Strategies

New Director of Self-Regulatory Group Plans for Global Rollout

peter-kosmala-daa May 10, 2011 - DAA names Peter Kosmala as its first managing director. Comments

Rick Buck  |  Email Marketing

Behavioral Targeting Laws - Track Me If You Can

Mar 30, 2011 - Customers will tell you a lot about themselves if they believe it is worth the value of your proposition. Comments

Gustavo Razzetti  |  Marketing to Latinos

The Super Bowl of Demographics

Mar 1, 2011 - The 2010 U.S. Census proves that there are new dynamics going on that will have a huge impact in the way we do marketing to Latinos. Comments

Anna Maria Virzi  |  Strategies

Tough Love Comes to E-mail and Social Marketing

Feb 4, 2011 - Can marketers act more human? Or is that missing from their DNA? Comments

Kate Kaye  |  Data-Driven Marketing

DMA Enforces Ad Icon Rules, May Expose Violators

daa-icon Jan 31, 2011 - Companies found in violation of behavioral advertising guidelines could be exposed publicly. Comments

Stephanie Miller  |  Email Marketing

European Marketers Look to Make E-mail More Strategic

Dec 22, 2010 - Sorting out the numbers of FEDMA's 23-country study. Comments

Heidi Cohen  |  Actionable Analysis

Stop Experimenting With Social Media

Oct 18, 2010 - Four ways social media can enhance your marketing. Comments

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