data management platform (DMP)

indian-digital-media-landscape-2013-final

SVG Media Aims to Demystify Digital Ecosystem in India

Aug 26, 2013 - SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country. Comments

40% of Brands Using DMPs But Emphasize Internal Data

bluekai-1 Dec 4, 2012 - A survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand existing customers and prospect for new ones. An additional 30 percent said they would implement a DMP in 2013, according to a report released... Comments

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