Do-not-track

If Tracking Is Outlawed, Only Outlaws Will Have Tracking

Jan 7, 2011 - The profound impact the FTC's privacy and do-not-track initiatives could have on your PPC campaigns. Comments

Online Privacy: What to Expect in 2011

daa-icon Jan 3, 2011 - 2011 could be the year the government cracks down on behavioral advertising in a meaningful way, as industry takes its last stand for self-regulation. Comments

Firefox Aims to Go Beyond Do-Not-Track

Dec 30, 2010 - Mozilla, developer of the popular software browser, says do-not-track alone is not a fix for privacy on the Web. Comments

U.S. Users Opposed to Behavioral Targeting, Gallup Poll Suggests

Dec 21, 2010 - Two thirds of respondents say behavioral ad targeting is unjustified, even if it enables websites to provide them with free content. Comments

Q&A: FTC’s Top Technologist Talks Data Tracking

ftc-edfelten Dec 21, 2010 - When the Federal Trade Commission says "do-not-track," what does it mean exactly? Comments

Few Opt Out of Behavioral Ads

daa-icon Dec 20, 2010 - Better Advertising says current opt-out rate will have minimal effect on data-informed ad targeting. Comments

Commerce Department Signals Support for Self-Regulation

deptofcommerce3 Dec 16, 2010 - In new report, DOC calls for a new Privacy Policy Office to deal with commercial data. Comments

DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alphabet Soup

Dec 14, 2010 - Simplifying ad networks, exchanges, and DSPs. Part one in a two-part series. Comments

Care About Do-Not-Track? Help Us Submit Comments to the FTC

Dec 13, 2010 - Make yourself heard. Be part of ClickZ's feedback on a do-not-track mechanism for online ads. Comments

Do-Not-Track: What's Your Call to Action?

Dec 13, 2010 - Help ClickZ inform the debate over the FTC's proposed consumer privacy framework - and its impact on marketing. Comments

IAB Aims to Prevent Government Intrusion Overseas

Dec 10, 2010 - Promotions at the Interactive Advertising Bureau are signs of a strategic evolution. Comments

VivaKi and GroupM Take Active Role in Privacy Self-Regulation

Dec 10, 2010 - Implementation is no easy task, and some say key online ad players are not stepping up to the plate fast enough. Comments

Chair Named for House Committee Guiding Privacy Bill

fredupton Dec 8, 2010 - Fred Upton will head the U.S. House Energy and Commerce committee, home to a privacy bill. Comments

Microsoft Will Add 'Tracking Protection' to IE9 Browser

Dec 7, 2010 - Function will limit the ability of third parties to track users' online behavior. Comments

Beltway Battle Could Have Implications for Do-Not-Track

Dec 7, 2010 - A battle over leadership of a key U.S. House committee is bound to have implications for online advertisers. Comments

Feasibility of FTC 'Do-Not-Track' Option In Doubt

Dec 6, 2010 - Browser-based mechanism is technically viable, but could have major implications for the functioning of the Web. Comments

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