Jan 7, 2011 - The profound impact the FTC's privacy and do-not-track initiatives could have on your PPC campaigns. Comments
Jan 3, 2011 - 2011 could be the year the government cracks down on behavioral advertising in a meaningful way, as industry takes its last stand for self-regulation. Comments
Dec 30, 2010 - Mozilla, developer of the popular software browser, says do-not-track alone is not a fix for privacy on the Web. Comments
Dec 21, 2010 - Two thirds of respondents say behavioral ad targeting is unjustified, even if it enables websites to provide them with free content. Comments
Dec 21, 2010 - When the Federal Trade Commission says "do-not-track," what does it mean exactly? Comments
Dec 20, 2010 - Better Advertising says current opt-out rate will have minimal effect on data-informed ad targeting. Comments
Dec 14, 2010 - Simplifying ad networks, exchanges, and DSPs. Part one in a two-part series. Comments
Dec 13, 2010 - Make yourself heard. Be part of ClickZ's feedback on a do-not-track mechanism for online ads. Comments
Dec 13, 2010 - Help ClickZ inform the debate over the FTC's proposed consumer privacy framework - and its impact on marketing. Comments
Dec 10, 2010 - Promotions at the Interactive Advertising Bureau are signs of a strategic evolution. Comments
Dec 10, 2010 - Implementation is no easy task, and some say key online ad players are not stepping up to the plate fast enough. Comments
Dec 8, 2010 - Fred Upton will head the U.S. House Energy and Commerce committee, home to a privacy bill. Comments
Dec 7, 2010 - Function will limit the ability of third parties to track users' online behavior. Comments
Dec 7, 2010 - A battle over leadership of a key U.S. House committee is bound to have implications for online advertisers. Comments
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