May 7, 2012 - Dog food brand allows passersby to play fetch, customize a virtual pooch on interactive billboards. Comments
Aug 15, 2011 - Traditional media treats the consumer like a spectator. But consumers now expect more. Comments
Jun 6, 2011 - Fuses mobile with out-of-home for innovative mobile coupon campaign. Comments
May 2, 2011 - A look at the trends and technologies that could change customer engagement. Comments
Dec 14, 2010 - Digital capabilities in out-of-home advertising are opening up new possibilities for modern-day marketers. Comments
Nov 16, 2010 - Six innovative examples of digital out-of-home marketing experiences. Comments
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT