May 7, 2012 - Dog food brand allows passersby to play fetch, customize a virtual pooch on interactive billboards. Comments
Aug 15, 2011 - Traditional media treats the consumer like a spectator. But consumers now expect more. Comments
Jun 6, 2011 - Fuses mobile with out-of-home for innovative mobile coupon campaign. Comments
May 2, 2011 - A look at the trends and technologies that could change customer engagement. Comments
Dec 14, 2010 - Digital capabilities in out-of-home advertising are opening up new possibilities for modern-day marketers. Comments
Nov 16, 2010 - Six innovative examples of digital out-of-home marketing experiences. Comments
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.