DOOH

beneful-play

Beneful Lets People Play With Digital Dogs

May 7, 2012 - Dog food brand allows passersby to play fetch, customize a virtual pooch on interactive billboards. Comments

The Evolving Retail Experience

Aug 15, 2011 - Traditional media treats the consumer like a spectator. But consumers now expect more. Comments

McDonald's Installs Interactive 'Pong' Billboard in Sweden

mcdonaldspong Jun 6, 2011 - Fuses mobile with out-of-home for innovative mobile coupon campaign. Comments

A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

May 2, 2011 - A look at the trends and technologies that could change customer engagement. Comments

Can Digital Save OOH?

Dec 14, 2010 - Digital capabilities in out-of-home advertising are opening up new possibilities for modern-day marketers. Comments

Wicked Cool DOOH: 6 Examples

disney Nov 16, 2010 - Six innovative examples of digital out-of-home marketing experiences. Comments

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Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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