May 7, 2012 - Dog food brand allows passersby to play fetch, customize a virtual pooch on interactive billboards. Comments
Aug 15, 2011 - Traditional media treats the consumer like a spectator. But consumers now expect more. Comments
Jun 6, 2011 - Fuses mobile with out-of-home for innovative mobile coupon campaign. Comments
May 2, 2011 - A look at the trends and technologies that could change customer engagement. Comments
Dec 14, 2010 - Digital capabilities in out-of-home advertising are opening up new possibilities for modern-day marketers. Comments
Nov 16, 2010 - Six innovative examples of digital out-of-home marketing experiences. Comments
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014