DOOH

beneful-play

Beneful Lets People Play With Digital Dogs

May 7, 2012 - Dog food brand allows passersby to play fetch, customize a virtual pooch on interactive billboards. Comments

The Evolving Retail Experience

Aug 15, 2011 - Traditional media treats the consumer like a spectator. But consumers now expect more. Comments

McDonald's Installs Interactive 'Pong' Billboard in Sweden

mcdonaldspong Jun 6, 2011 - Fuses mobile with out-of-home for innovative mobile coupon campaign. Comments

A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

May 2, 2011 - A look at the trends and technologies that could change customer engagement. Comments

Can Digital Save OOH?

Dec 14, 2010 - Digital capabilities in out-of-home advertising are opening up new possibilities for modern-day marketers. Comments

Wicked Cool DOOH: 6 Examples

disney Nov 16, 2010 - Six innovative examples of digital out-of-home marketing experiences. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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