May 7, 2012 - Dog food brand allows passersby to play fetch, customize a virtual pooch on interactive billboards. Comments
Aug 15, 2011 - Traditional media treats the consumer like a spectator. But consumers now expect more. Comments
Jun 6, 2011 - Fuses mobile with out-of-home for innovative mobile coupon campaign. Comments
May 2, 2011 - A look at the trends and technologies that could change customer engagement. Comments
Dec 14, 2010 - Digital capabilities in out-of-home advertising are opening up new possibilities for modern-day marketers. Comments
Nov 16, 2010 - Six innovative examples of digital out-of-home marketing experiences. Comments
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT