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Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan Buzz

Lisa Lacy  |  Strategies

Mar 8, 2013 - The brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube. Comments

Lisa Lacy  |  Sports & Entertainment

ClickZ's Super Bowl XLVII Preview

budweiser-name-the-star Feb 1, 2013 - Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Comments

Anna Maria Virzi  |  Sports & Entertainment

Super Bowl Ads 2012: Winners and Losers

super-bowl-m-m Dec 31, 2012 - Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Comments

Joan Voight  |  Mobile

Augmented Reality Puts Twitter on Steroids for Taco Bell

taco-bell-doritos-final Mar 8, 2012 - Doritos Locos taco launch includes a gee-whiz mobile integration with cups and boxes. Comments

Christopher Heine  |  Social Media

Facebook Is Key As Doritos Reprises 'Crash The Super Bowl'

doritos Jan 17, 2012 - Contest will decide the brand's commercial creative for the big game. Comments

Gustavo Razzetti  |  Marketing to Latinos

The Blurring Borders of Latinos and Sports

Feb 15, 2011 - Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Comments

Gary Stein  |  Strategies

Likeable Versus Memorable?

Feb 11, 2011 - Consider one Super Bowl superstar TV advertiser who squandered an online opportunity. Comments

Sean Carton  |  Strategies

10 Guidelines for Creating Great Social Media Content

Dec 20, 2010 - Creating media that can "go viral" is a lot like becoming a successful stand-up comic. Comments

Joshua Palau  |  Search Marketing

Searching the Super Bowl 2010

Feb 16, 2010 - What online marketers can learn from Super Bowl advertising's winners and losers. Comments

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