Marketing News & Expert Advice
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Doritos
Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan Buzz
Mar 8, 2013 - The brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube. Comments
ClickZ's Super Bowl XLVII Preview
Feb 1, 2013 -
Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday.
Comments
Super Bowl Ads 2012: Winners and Losers
Dec 31, 2012 -
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
Comments
Augmented Reality Puts Twitter on Steroids for Taco Bell
Mar 8, 2012 -
Doritos Locos taco launch includes a gee-whiz mobile integration with cups and boxes.
Comments
Facebook Is Key As Doritos Reprises 'Crash The Super Bowl'
Jan 17, 2012 -
Contest will decide the brand's commercial creative for the big game.
Comments
The Blurring Borders of Latinos and Sports
Feb 15, 2011 - Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Comments
Likeable Versus Memorable?
Feb 11, 2011 - Consider one Super Bowl superstar TV advertiser who squandered an online opportunity. Comments
10 Guidelines for Creating Great Social Media Content
Dec 20, 2010 - Creating media that can "go viral" is a lot like becoming a successful stand-up comic. Comments
Searching the Super Bowl 2010
Feb 16, 2010 - What online marketers can learn from Super Bowl advertising's winners and losers. Comments
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